Boost Mobile has unveiled a new nationwide campaign titled 'Get On A Network That Cuts It'. The campaign highlights Boost Mobile's extensive coverage of the Telstra Prepaid Mobile Network. The campaign's message includes the phrases 'BIG coverage, MEGA value and EPIC 5G'.

The campaign will be visible across a variety of media platforms including Digital Out of Home, Video-On-Demand, social media, and other digital assets. This broad media presence aims to reach a wide audience across Australia.

Boost Mobile's network reportedly covers 99.7% of the Australian population and spans 3 million square kilometres. The company has been recognised for its service quality. It has been awarded 'Best for Quality – Prepaid Mobile Plans' and 'Best Annual Prepaid Plan' by WeMoney. Additionally, Finder has acknowledged Boost Mobile as a 'Reliable Brand' in the Mobile Provider category in its 2025 Customer Satisfaction Awards.

Boost Mobile offers a range of prepaid products with no lock-in contracts. Among these is a $300 Prepaid SIM that comes with 290GB of data. The company was founded in August 2000 and has established itself as a leading youth mobile brand in Australia.

Bobby Geldens, Head of Boost Mobile Australia, commented on the campaign, "This campaign is proudly blunt and loud, reflecting both who we are as a brand and our passion to deliver the best coverage and value to prepaid consumers, something Boost Mobile has been doing for 25 years.

"We are all about BIG coverage, MEGA value and EPIC 5G, and this campaign is both a challenge and an invitation to Australian consumers, to ask the question - Does Your Network Cut it?"

Dan Jovevski, WeMoney Founder & CEO, also spoke on Boost Mobile's recent accolades, "As Australians look towards the future and mobile phone services, Gen Z and Millennials are increasingly seeking better value alternatives without sacrificing service quality. We’re thrilled to announce that Boost Mobile has won ‘Best for Quality – Prepaid Mobile Plans’ and ‘Best Annual Prepaid Plan’ for 2025. This award is a hallmark recognition for Australian consumers and these awards are very well deserved and a testament to Boost’s outstanding offering."