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About Us

There's one constant in talking to hundreds of people across marketing, media, agencies and tech: a desire for safe, intelligent conversation and analysis of global and Australian industry developments. Conversations that are considered, constructive and challenging. That avoid anonymity.

Mi3 is a contemporary take on an industry journal - part journalism, part equities-style analysis. It's designed to be different in its conversations across the nexus of marketing, agencies, media and tech. Transactional industry news is not a focus for Mi3 - that turf is well served.

The intent is to go deeper for leaders and emerging leaders in marketing, agencies, media and technology. Let's see if the pool of curious, time-poor, intelligence-hungry, considered industry folk in the marketing food chain get some value. Welcome anyway.

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The people behind Mi3

Paul McIntyre Executive Editor
Paul is a 25-year business journalist who has covered the marketing, tech, media and advertising industries for mastheads including The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald, BRW and Advertising Age (US).

Paul co-founded and launched Mi3 in April 2019.
Brendan Coyne Editor
Brendan has covered media, industrial, energy and telco verticals across a 20-year career, watching with interest as those sectors converge. In the UK, he has launched new products and conferences across clean technology niches, such as electric vehicles, battery storage and flexible energy. In Australia he has contributed to Mi3 since launch and is a former editor of industry title, AdNews.
Sam Buckingham-Jones Deputy Editor
Sam is a journalist with 10 years' experience covering court, crime, business, politics and media. He previously worked at The Australian, where he was twice shortlisted as Young Journalist of the Year for the NRMA Kennedy Awards, and Nine Radio, where he worked as a radio producer and news reporter. He has written for The Australian, The Guardian, The Sydney Morning Herald and CityAM, and spent two years working in corporate communications in London.
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