Nine nearly didn’t do it, Paramount-Ten is sort of doing it and yesterday Seven did it in a room at Randwick Racecourse with no glitz, a handful of swirling, crowd-blinding red spotlights for stage effects and a vibe which screamed TV’s swagger has gone. As the top rating TV network in all people, Seven was miles from what historically such status would beget in an annual pitch for $3 billion in ad dollars for the coming year. Broadcasters are set to start their rate and marketshare negotiations with major advertisers and media buying groups for the coming 12 months – another TV ritual which some media agency bosses suggest could be over in short order.