Agencies & Consulting

Thousands of media agency pros voted JCDecaux, QMS, The Trade Desk and oOh! as the industry’s best state-based sales teams.

Gen AI platforms from ChatGPT to Claude are “machines of averages” with a gravitational pull that’s dragging us into one safe

Retailers are "vetting suppliers through ChatGPT" and using LLMs to form business plans just as consumers are likewise

There’s a new holy trinity for brands to master if they’re going to be effective in social, according to the VaynerMedia team

Executive Editor Paul McIntyre is stepping back – though not entirely away – from leading the business seven years after

Next year will bring huge pressure to offshoring models, the profit engines of consulting giants like Accenture and Tata, per

After thousands of votes have been cast, seven media firms are in the running to be named as Australia's top sales operation,

Sir Martin Sorrell’s S4 Capital is perhaps being commoditised by its own mantra of “better, faster, cheaper” as AI hands that

Former Carnival Cruise Lines Australia boss turned Urbnsurf CEO Jennifer Vandekreeke and ex-Samsung CMO Josh Grace are

“AI makes a lot of things get to good. But it doesn’t make a lot of things excellent”, according to new Accenture Song global

Omnicom shuttered its final data centre earlier this year as it hitches its future heavily to Amazon via a massive global

Judge Leonie Brinkema has a reputation as someone who suffers no fools and holds fudged half measures in even greater

After YouTube kicked off the streamers’ upfronts season talking up longer unskippable ads, AI ad placement and podcasts,

Youi CMO Angela Greenwood is getting a lot more money to spend – and it's her 48-strong in-house team spending it – because

Barry O’Brien is old school in a new school, digital savvy agency at Atomic 212. It's a business that really should have died

Metricon marketer Angela Purdy jumped from automotive into housebuilding just before the Covid bubble exploded, almost taking

Smaller, higher touch niche publishers are theoretically prime targets for large blue chip brands chasing authenticity, trust

More than 200 marketers and in-housed agency teams – mostly creative – from Telstra, Commbank, Sanitarium, Stan, Asahi, Youi

Just before Covid, WPP began a 10-year longitudinal study seeking insights from some of advertising's smartest minds about

Sydney’s White Bay Power Station was heaving with media and marketing types last week for Foxtel Media’s first upfronts under

YouTube set a high bar for the upfront season, lining up marketing science and effectiveness big guns to back its claims for

Ex-agency exec turned futurist Tom Goodwin thinks the AI hype machine is overblown and that the web is unlikely to become a

The advertising market took a 12 per cent hit in July according to SMI and another circa 7 per cent decline in June but the

Timing is everything. After a years-long trial and tens of millions of words of evidence, Google will not be broken up

The long-time front for Omnicom Media Group in Australia and New Zealand, ex-CEO Peter Horgan, has landed at independent full

July media billings data underlines anecdotal warnings that brands across the board have pulled back amid tough macros and

Amid emerging market fractures around attention, Tourism Australia is mapping out its own models of whether more attention

When OzTam announced in June its new Streamscape “unified total video measurement” report would finally give the market an

"Ultimately, category and market share will collapse … there will be an erosion of brand power." OMG boss Florian Adamski