Skip to main content

News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

After a few blazing saddles this year, former Dentsu CEO Simon Ryan has officially confirmed the launch of the first agency inside his start-up independent group RyanCap. Called Ryvalmedia and led by...
Ex-Global CMO for FMCG giant Unilever Keith Weed has implored marketers to show empathy with their agency and media owner partners rather than making demands, adding that everyone "has suffered" and the...
Launched locally in August 2019, advertising-supported video on-demand service Tubi has quietly been developing a strategy to take on BVOD rivals 9Now, 7Plus and 10Play. After landing an ad sales partnership with...
Publicis Groupe ANZ is entering stage four of its COVID-19 response strategy, with more than 30 roles made redundant and restructuring to take place. Other holding groups such as IPG Mediabrands are...

Intelligence Briefs

An indie agency 'back into the groove'

Nick Behr, CEO

Industry Contributor

Nick Behr, CEO - Kaimera

My Takeout: It’s one thing to say your business is agile, but there’s nothing like a pandemic to reveal chinks in the armour. Our agility ensured we could respond quickly to the...

How many marketers does it take to sell a lightbulb?

Sunita Gloster, Founder

Industry Contributor

Sunita Gloster, Founder - Gloster Advisory

My Takeout: ‘If marketing were a brand, you would fire the CMO’ were Thomas Barta’s words in Marketing Week , 2018. They still echo loudly. “The marketing profession needs an urgent relaunch;...

Why nations led by women trump their male ego counterparts in COVID-19 management

Sally Kissane, Managing Director

Industry Contributor

Sally Kissane, Managing Director - Ogilvy Sydney

My Takeout: There is proof that female leaders have performed better than their male counterparts in getting their countries through crisis, yet in Australia continues lag in female representation in C-Suites. There...

Let’s talk: Innovative voice tech to fight loneliness

Dr. Joan Palmiter Bajorek, Head of Conversational Research and Strategy

Industry Contributor

Dr. Joan Palmiter Bajorek, Head of Conversational Research and Strategy - VERSA

My Takeout: Imagine that amazing feeling that comes from a deep personal conversation. Can we use voice technology to help us live better, healthier lives? Human connection is physically and emotionally powerful....

THE PULSE

Few and far between: 68% of Mi3 readers say marketers will play short and hard with agencies and media. View it or do it now.

Market Voice

Network 10’s new Shake broadcast channel has lower adloads, ‘solus’ premium spots and a daring split in content. Here’s why.

10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.    

Go deeper 3min read

10 Shake

13 July 2020 3min read

Network 10’s new Shake broadcast channel has lower adloads, ‘solus’ premium spots and a daring split in content. Here’s why.

10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.    

Go deeper 3min read

By - Network 10

MI3 VIDEO
AANA presents Reset Now - The Leadership Series. In partnership with Mi3 and Nine

Fire, plague, travel marketing and China: Tourism Australia CMO Susan Coghill’s $61bn plan

Fire, pestilence and who knows what to follow, it’s not been a great year for travel and tourism. But Tourism Australia CMO Susan Coghill has a plan to rebalance overreliance on China, to prime the UK and Europe to visit when borders reopen, and to keep the airlines from going bust in the meantime, all while getting Australia, and maybe New Zealand, to venture forth and spend.

Watch Now 20:00 mins

Deep Dive

By Paul McIntyre - Executive Editor

5 July 2020 5min read

Opinion

By Paul McIntyre - Executive Editor

29 June 2020 8min read

Deep Dive

By Paul McIntyre - Executive Editor

28 June 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

28 June 2020 5min read

Deep Dive

By Paul McIntyre - Executive Editor

21 June 2020 5min read

Deep Dive

By Paul McIntyre - Executive Editor

15 June 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

14 June 2020 5min read

Deep Dive

By Paul McIntyre - Executive Editor

8 June 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

7 June 2020 5min read