The Wrap Up

This is Mi3. Son of Singo, Jack Singleton, talks candidly about Alan Jones, advertiser boycotts and the $100m-plus deal with Nine; oOh! Media's CEO Brendon Cook on whether he's fractured the OOH media industry. Go deeper. Read on.

Leader

Jack Singleton on talk radio as a 'circus', Alan Jones' advertiser boycotts, Singo exiting media and building his flowers empire

Jack Singleton says Singo & Co will steer clear of future media and advertising investments. But Flowers Corp is staying. Photo : Nic Walker, Nine

By Paul McIntyre - Executive Editor

15 September 2019 6min read

As the latest storm around Alan Jones continues, former Macquarie Media director Jack Singleton talks through the tension with talkback radio delivering large audiences advertisers want, the last media investment for the Singleton empire, the media agency bias against AM radio and how the king of the $1bn flowers market benefits from a brand in one part of his business but can't replicate it in another.

Go deeper 6min read

The Deep Dive

Has oOh! Media just fractured the OOH sector or set a new benchmark for the world?

oOh! Media CEO Brendon Cook says he "couldn't wait" for an industry-wide data initiative.

By Paul McIntyre - Executive Editor

16 September 2019 4min read

Global market-mix modelling firm Analytics Partners says the Australian OOH industry leads the globe. Now an audacious data play by oOh Media! is aiming to advance that reputation, arguing it should become a “primary” medium alongside TV and digital. But will advertisers and agencies embrace the existential shift?

Go deeper 4min read

Your Intelligence Briefs Women & Strategy Series

It’s a fine line between creepy and valued experiences

Industry Contributor

Jo Gaines, AVP Salesforce Data & Audiences
Salesforce

My Takeout: The relationship between marketers and consumers has never been more complex. There's more ways to reach people, more effective ways to make it personalised, and easier to do so at...

16 September 2019

Why Australia should heed the French on tech taxes and consumer data

Industry Contributor

Isabelle Dunn
Chief Digital Officer, Hearts & Science

My Takeout: The French are often the first to stand their ground on social and economic issues. You may think I am biased, because I am French. Yes, I am a French...

16 September 2019

Diversity: we're all bluster and fluster

Industry Contributor

Henny Darvall
Media & Marketing Consultant

My Takeout: This industry talks a lot about the importance of diversity, but when push comes to shove, in most cases it appears little more than lip service. As both a member...

16 September 2019

Chief Communications Officers might be outpacing CMOs to the c-suite

Industry Contributor

Rochelle Burbury
Principal - Third Avenue Consulting

My Takeout: The elevation of chief communications officers in the C-suite hierarchy is the industry’s existential moment. They have control of brand, budgets, data, societal value – and, critically, the ear of...

16 September 2019

Saving the "Big Six" holding co's is the wrong idea

Industry Contributor

Anne Parsons
Non Executive Director, QMS

My Takeout: Boy I think you got this wrong! Big is not necessarily the future for a start so why work to maintain a place in this particular star-studded firmament? Nor is...

16 September 2019

Flexible working: do it for a broader talent pool

Industry Contributor

Lisa Squillace
National Sales Director, Network 10

My Takeout: I imagine many of you would love a 9am to 3.30pm workday, but in reality, you're wondering how it could actually work. Especially with an increasing volume of email coming...

16 September 2019

THE PULSE

Australia's most successful marketer, global CEO of KFC parent Yum! Brands, made a rare case by a CEO last week for brand building and culture. 53% of Mi3 readers say we need more examples like Creed for other CEOs to get it. View it or do it now.

Let's go. Next Pulse.

Market Voice

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

Go deeper 4min read

Lisa Day, Director of Content Partnerships

Lifestyle & Luxury (Nine)

16 September 2019 4min read

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Go deeper 4min read

By Lisa Day, Director of Content Partnerships - Lifestyle & Luxury (Nine)

The National agenda

What's influencing business, politics & society this week

Declining rate of women in leadership positions

Takeout: “With few exceptions, progress towards gender balance at executive level is slow and, at the very top, it has...

16 September 2019

Luxury car sales up in positive sign for the economy

Takeout: Historically there has been a connection between sales of luxury cars and house price growth (the “wealth effect”...

16 September 2019

RBA bemoans cautious homeowners

Takeout: Despite government intervention, economic uncertainty remains among Australian consumers. This is further...

16 September 2019

Australia should treat recycling waste as a resource

Takeout: The EY report recommends better education about contamination, making it more convenient to recycle, improving...

16 September 2019

Feed announcements

Good work: GroupM and Ogilvy recognised by UnLtd

15 September 2019 3min read

The Australian Women's Weekly AGL Women of the Future Awards: winners revealed

15 September 2019 5min read

Coke hires Nobay and Daines' Imperfect Circle for Sprite ASEAN account

15 September 2019 1min read

Greater Bank returns to Atomic 212°

15 September 2019 1min read

Data economy is busted - and so are you

By Paul McIntyre - Executive Editor

9 September 2019 4min read

By Paul McIntyre - Executive Editor

9 September 2019 4min read

Leader

Why KFC's 'FCK' crisis and Taco Bell's pop-up hotel built the brands: Global Yum! CEO Greg Creed

By Paul McIntyre - Executive Editor

9 September 2019 4min read

By Paul McIntyre - Executive Editor

9 September 2019 4min read

The Deep Dive

Audi CMO Nikki Warburton on James Warburton at Seven, fixing agency models and why CMO tenures should concern everyone

By Paul McIntyre - Executive Editor

9 September 2019 5min read

By Paul McIntyre - Executive Editor

9 September 2019 5min read

Leader

'Bone marrow' surgery needed for industry on martech, CX boom: Publicis Sapient global CEO Nigel Vaz

By Paul McIntyre - Executive Editor

1 September 2019 5min read

By Paul McIntyre - Executive Editor

1 September 2019 5min read

The Deep Dive

The rise of data ethics: Advertisers and agencies wake up to ACCC threats

By Paul McIntyre - Executive Editor

1 September 2019 6min read

By Paul McIntyre - Executive Editor

1 September 2019 6min read

Leader

Mr Armageddon: carnage, fines will hit marketers, agencies over adtech, data from GDPR, ACCC

By Paul McIntyre - Executive Editor

26 August 2019 5min read

By Paul McIntyre - Executive Editor

26 August 2019 5min read

The Deep Dive

IAG CMO Brent Smart and The Monkey's CEO Mark Green talk Accenture, media and creativity's return

By Paul McIntyre - Executive Editor

24 August 2019 7min read

By Paul McIntyre - Executive Editor

24 August 2019 7min read

Opinion

Welcome to Mi3's Women & Strategy series - global reading, local thinking

By Paul McIntyre - Executive Editor

19 August 2019 2min read

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Opinion

TV's emerging single market has 'unlimited' upside for smaller agencies, advertisers and media

By Lee Stephens - CEO, Switch Digital

19 August 2019 4min read

By Lee Stephens - CEO, Switch Digital

19 August 2019 4min read

The Deep Dive

Streaming wars: Stan CEO Mike Sneesby repeats 'no ads'; 5 million customer target; daily user time up 40 percent

By Paul McIntyre - Executive Editor

17 August 2019 6min read

By Paul McIntyre - Executive Editor

17 August 2019 6min read

Your Intelligence Briefs

Most Popular

Sticking it to stigma - why industry's men need parental leave

Industry Contributor

Pauly Grant, Chief Talent Officer
Publicis Groupe

My Takeout: We have come some way in reducing gender inequality in the workplace by enabling women access to the same opportunities as men – through cultural change, paid parental leave policies,...

9 September 2019

Agency in-housing really does work - when it's not 'lift and shift'

Industry Contributor

Linda O'Grady, Data Strategy Partner & Business Partner
CX Lavender

My Takeout: In-housing changes the relationship between agency and client from being partners to being colleagues, and often close friends. In-house teams can go deeper into the clients’ world and gain a...

9 September 2019

CMOs nailing attribution twice as likely to deliver double digit growth

Industry Contributor

Jen Davidson
Principal, Timbleturn Media

My Takeout: Creating a clear, near-time view of attribution across the customer funnel is now mandatory for marketers seeking growth. The market is evolving so quickly that looking back over an extended...

9 September 2019

Fracturing of live sport audiences spells trouble for everyone, society included

Industry Contributor

Nicola Lewis, Chief Investment Officer
GroupM

My Takeout: Fragmentation and the knock-on impact on the cost of sports rights could have far reaching societal consequences that go way beyond media. We're heading towards the Tokyo 2020 Olympics, the...

9 September 2019

Change is sexy, except for the people bit

Industry Contributor

Anne Parsons, Non Executive Director
QMS

My Takeout: In the rush to in-house, to spend big on martech and data, marketing is guilty of overlooking and underinvesting in its single critical component: people. People deliver change - and...

9 September 2019