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Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5min read

In a bid to avoid fines of up to 10 per cent of turnover and get a fatter share of marketing budgets, media and talent agencies have put together an influencer code of practice. In a world where just about anyone with a social media account can now be a walking billboard, it's time to sharpen up, says Publicis Media's Patrick Whitnall, Totally Awesome's Sarah Letts, Von Muenster Solicitors' Stephanie Scott and the AANA's CEO John Broome, .

Go deeper 5min read

Deep Dive

Volvo sales boom, swings to short-term; IBM weans off live events but digital crowded as it says 'marketing changed forever'

L-R: Volvo's Head of Marketing Julie Hutchinson; Comms Council report author Rob Brittain; IBM CMO Jodie Sangster and Deloitte partner John O'Mahoney

By Paul McIntyre - Executive Editor

6min read

Volvo and IBM marketers outline their strategic shifts and hurdles in moving to brand investment over short-term tactics as Deloitte partner John O’Mahony says advertising and marketing “definitely has a perception issue” amongst executive leadership despite the data showing marketing drives growth and shouldn’t be a cost centre. Rob Brittain, co-author with Peter Field on the Communications Council's landmark Australian advertising study, sheds light on Australia and New Zealand's behavioural challenges.

Go deeper 6min read

News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Publicis Australia enters stage four of pandemic response, 30 jobs gone as Forrester predicts agencies to cut 100,000 jobs globally through 2021

Publicis Groupe ANZ is entering stage four of its COVID-19 response strategy, with more than 30 roles made redundant and further restructuring to take place. Other holding groups such as IPG Mediabrands...

Sport lures brands back to TV but discounting race is on

Live sport is back on free-to-air TV and Foxtel as the dominant codes of NRL and AFL provide another welcome influx of viewers for their respective broadcasters. Here's everything you need to...

Konrad Spilva exits Simon Ryan's RyanCap venture

Former Dentsu CEO Simon Ryan's new venture, RyanCap, is in market but not with former business partner Konrad Spilva. The one-time Isobar boss had been tapped to lead the digital transformation unit...

Leaving Instagram for TikTok: Australia's first specialist TikTok shop plays brand building card for younger set; BMW bites

Launching a local Australian office and nabbing two former Google execs to lead the charge, fast-growing social media player TikTok is preparing to bring major brands on-board to take advantage of Australia’s...

Intelligence Briefs

Why nations led by women trump their male ego counterparts in COVID-19 management

Industry Contributor

Sally Kissane, Managing Director - Ogilvy Sydney

My Takeout: There is proof that female leaders have performed better than their male counterparts in getting their countries through crisis, yet in Australia continues lag in female representation in C-Suites. There...

Let’s talk: Innovative voice tech to fight loneliness

Industry Contributor

Dr. Joan Palmiter Bajorek, Head of Conversational Research and Strategy - VERSA

My Takeout: Imagine that amazing feeling that comes from a deep personal conversation. Can we use voice technology to help us live better, healthier lives? Human connection is physically and emotionally powerful....

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

Industry Contributor

Sunita Gloster, Founder - Gloster Advisory

My Takeout: Timing is everything Mary Meeker, in her recent ‘Coronavirus Trends Report’ poses that perhaps COVID-19 is the wake-up call we needed to get to a better place? Could the same...

Cannes Live: Coming into a time of standout creativity

Industry Contributor

Tara Ford, Chief Creative Officer - DDB Sydney

My Takeout: Not surprisingly much of the content in the Cannes Lions, ‘Lions Live’ experience delved into these issues. To that end, purpose is still high on the agenda with an emphasis...

THE PULSE

Spend Splitters: 43% of Mi3 readers say spend levels are split evenly between brand and retail; 28% say it’s just ‘cut and run’. View it or do it now.

Let's go. Next Pulse.

MI3 VIDEO

AANA presents Reset Now - The Leadership Series. In partnership with Mi3 and Nine

Behaviour changed: Coles CMO Lisa Ronson says shopping habits won't be back to normal anytime soon

Coles CMO Lisa Ronson says both shoppers and retailers had started to emerge from lockdown behaviour in the last few weeks. Then Victoria's flare-up saw Australians once again stampede for toilet paper and the safety of the dunny. Ronson thinks the behaviour changes brought about by Covid-19 will last for quite some time yet - and not just for retail.

Watch Now 17:00 mins

The National agenda

What's influencing business, politics & society this week

Victoria coronavirus spike threatening Australia’s economic recovery

Quay warns only the best will survive retail revolution

Where the bloody hell now? $60b tourism sector fights for survival

Economic fallout causes bill shock in WA households with 150,000 unable to pay bills since start of crisis

Feed announcements

VMO Active network shows attendance numbers back to 60% pre-COVID levels

3min read

Switched On becomes AKQA following merger success

2min read

Domain magazines to recommence publishing

2min read

SMI figures reveal 40% ad spend decline for May

2min read

IAG CMO Brent Smart quits Facebook Client Council as 160 brands join global ad boycott

By Paul McIntyre - Executive Editor

29 June 2020 8min read

By Paul McIntyre - Executive Editor

29 June 2020 8min read

Deep Dive

Update: Behaviour changed - Coles CMO Lisa Ronson says shopping habits won't be back to normal anytime soon

By Paul McIntyre - Executive Editor

28 June 2020 5min read

By Paul McIntyre - Executive Editor

28 June 2020 5min read

Deep Dive

Foxtel's Streamotion unit builds Binge brand with a splash of emotion, a sprinkle of Prof. Byron Sharp, Peter Field and a whizz from a Customer Data Platform

By Paul McIntyre - Executive Editor

22 June 2020 6min read

By Paul McIntyre - Executive Editor

22 June 2020 6min read

Deep Dive

Vodafone's former global media chief on in-housing, transparency and why programmatic is "ripe for regulation"

By Paul McIntyre - Executive Editor

21 June 2020 5min read

By Paul McIntyre - Executive Editor

21 June 2020 5min read

Deep Dive

How bleak? Top publisher alliance tips shift from audience to effectiveness; end to old Fairfax-Google ad deal; contextual targeting boost as cookies collapse

By Paul McIntyre - Executive Editor

15 June 2020 6min read

By Paul McIntyre - Executive Editor

15 June 2020 6min read

Deep Dive

Coming off oxygen: How ANZ’s top marketer is planning for recovery - and distinctiveness

By Paul McIntyre - Executive Editor

14 June 2020 5min read

By Paul McIntyre - Executive Editor

14 June 2020 5min read

Deep Dive

Peter Field new report: AUNZ marketers 'showing signs of panic' as recession looms but there is a path to safety

By Paul McIntyre - Executive Editor

8 June 2020 6min read

By Paul McIntyre - Executive Editor

8 June 2020 6min read

Deep Dive

Telstra CMO backs 'economic patriotism': Business and government must walk the talk so Australia emerges stronger

By Paul McIntyre - Executive Editor

7 June 2020 5min read

By Paul McIntyre - Executive Editor

7 June 2020 5min read

Deep Dive

Less footy, more women, youth, lifestyle and entertainment sees "massive reinvention, huge success" for AFL

By Paul McIntyre - Executive Editor

1 June 2020 5min read

By Paul McIntyre - Executive Editor

1 June 2020 5min read

Deep Dive

Update: Arnott’s appoints Jenni Dill as new CMO

By Paul McIntyre - Executive Editor

31 May 2020 5min read

By Paul McIntyre - Executive Editor

31 May 2020 5min read

Your Intelligence Briefs

Most Popular

Trust me, I’m an [established] brand…challengers now challenged

Industry Contributor

Brent Smart, CMO - IAG

My Takeout: Recently Roy Morgan published its list of the Most Trusted Brands in Australia during the Covid lockdown, based on survey data for the month of April, and it makes for...

Media consolidation will leave four data powerhouses and a new buying model

Industry Contributor

Jen Davidson, Managing Partner - Tumbleturn Media

My Takeout: Customers migrating to ecommerce will inevitably come one almighty step in data-driven media buying to be able to nurture identified customers and prospects throughout the purchase funnel, and onto conversion....

MFA 5+: The WFH pitfalls we need to talk more about

Industry Contributor

James Graff, Client Director - Woolworths@DAN

My Takeout: Office downsizing shouldn’t be the first outcome of this crisis, instead exploring how we redesign our physical spaces to greater enhance social connection, collaboration, creativity. This is a real opportunity...

What British Tesco can teach us about Australian consumers in a post-COVID world

Industry Contributor

Tara Coverdale, Data and Insights Director - oOh!Media

My Takeout: The UK research shows how Brits have changed their spending habits. In Australia, we’re seeing a shift in the way we work, shop, exercise and move about our local communities....

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

Industry Contributor

Sunita Gloster, Founder - Gloster Advisory

My Takeout: Timing is everything Mary Meeker, in her recent ‘Coronavirus Trends Report’ poses that perhaps COVID-19 is the wake-up call we needed to get to a better place? Could the same...