After its $370m acquisition last year of Australian creative AI platform, Leonardo.ai, Australian tech unicorn Canva has acquired a creative optimisation platform set up by former Eucalyptus and former Wieden +...

As the days count down to two US judges' decisions on how to break-up Google's monopolies on search and advertising, the tech giant has begun offering redundancy deals to staff...

A combination of brand-led investment, bold and emotive campaigns, embedding data-driven decision making and testing across creative and media has seen Tassal retain its pricing power, double return on investment...

NAB's Customer Brain now powers real-time decisioning across millions of interactions, but getting there required more than enterprise software. As Chief Data Officer Christian Nelissen says, “You’re constantly in a...

Salesforce global CMO Ariel Kelman a few months ago set an autonomous agent on the $240bn tech giant’s own website to answer queries like a human and “route leads to...

Former McDonald’s CMO and GroupM chief, Mark Lollback, is stepping back into the media fray after four years out as chief of Metcash’s retail media network, LocalEyes. The firm's CEO has...

Marketers from Optus, Nivea, Domain and Camilla say digital video is delivering both brand and performance – and has to amid a mid-funnel collapse. Hence investment soaring. IAB data released yesterday...

Marketing budgets remain under pressure, but customer experience investments and spending on personalisation is rising. However, strategic intent isn't always matched by operational reality, says the author of this year's Digital,...

Venture capitalist and tech analyst Mary Meeker has emerged from a six-year public report hiatus with a 340-page warning shot: Artificial Intelligence isn’t just another wave. It’s the new substrate...

Capgemini Invent Chef Customer Officer and Frog AUNZ lead Julie Raoux is backing earlier integration of content and audience strategy to deliver customer transformations that drive meaningful growth. Otherwise, she...

AKQA is making 12 big bets this year, and one joint venture is about to go live from a global innovation hub out of Queenstown New Zealand, helmed by a musician...

Earlier this year, research from Innocean Australia and The 100% Project warned that the media's portrayal of rigid male archetypes were no longer fit for purpose, leaving the next gen...

A crisis specialist who survived his own public meltdown has spotted early warning signals that stress and burnout within the upper ranks of media and marketing are reaching critical levels....

Spotify is making a major play to monetise the bulk of its audience from whom it makes very little. It’s spent a year building out a programmatic back-end and is...

Submissions to Australia’s competition regulator the ACCC and its New Zealand counterpart the Commerce Commission have expressed deep concerns that the proposed Omnicom and Interpublic merger risks putting local publishers...

Sydney has a brand consideration problem in the domestic market, sitting third behind Melbourne and the Gold Coast as a holiday destination choice thanks to pre-conceived notions of what makes...