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Leader

L'Oreal's media director Lyndall Campher on her problems with YouTube and the upside to TV, Instagram and influencers

L'Oreal going In-house: “What we think we might do is start off with a hybrid model with Carat," says Lyndall Campher. "And as more of our spend moves into digital, then, we’ll probably move it in-house."

By Paul McIntyre - Executive Editor

5min read

L’Oreal’s ANZ media director Lyndall Campher unpacks why the company will cut YouTube spending; take programmatic in house; open an eBay store and make influencers click-to-buy affiliate marketers.

Go deeper 5min read

Leader

Why this Australian CMO just chose Bangalore over San Francisco

Bangalore continues its rise as the "Silicon Valley of the East", loaded with talent who often have three university degrees

By Paul McIntyre - Executive Editor

4min read

With a brief to run brand communications, digital marketing, data, analytics, automation and design disciplines across Asia Pacific, China and Japan, based in Bangalore, the choice between North America and India was clear for IBM ANZ board director and CMO, Amanda Johnston-Pell.

Go deeper 4min read

News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Dentsu to integrate Posterscope - agency teams takeover as group restructure begins

Dentsu's out of home specialist agency Posterscope is set to reintegrate back into client teams as the holding group begins the next stage of its restructuring following the sudden exit of CEO...

Facebook's $10m content slush fund - early publisher signals mixed on audience success

Facebook "hasn't shot out the lights," on audiences for a weekly news wrap it paid Network Seven to develop, says chief revenue officer Kurt Burnette. But Junkee Media CEO Neil Ackland is...

Choose your own hours? Publicis latest to overhaul flexible working model

Publicis Liberté is the latest approach in a long line of flexible working arrangements inside agencies that opens up opportunities for sabbaticals, more flexible work arrangements, new perks and benefits which includes the ability to set...

ViacomCBS ad sales grab signals further move on content rights

After months of deliberation, the first local play for the newly merged ViacomCBS has been revealed. The content and distribution giant is eyeing more ad revenue and the future of local content...

Intelligence Briefs

The 'Greta effect' will see more brands feel green heat. Bank on it

Industry Contributor

Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

My Takeout: The ‘Greta effect’ is rubbing off on brands both big and small. And she’s not the only high profile person putting the planet first. Brands that have yet to act...

Netflix investor wobbles: Is broadcast TV history repeating, just faster?

Industry Contributor

Ashley Earnshaw, CEO - Vizeum

My Takeout: Is Netflix suffering the same long term health challenges of the broadcasters that it disintermediated? Netflix's story is transfixing. Having begun life as a “need to have” platform, it may...

How marketers and agencies can navigate a world without cookies

Industry Contributor

Anna Stoyanova, VP, Head of Product - Essence Australia

My Takeout: The ad tech industry is obviously invested in finding a solution to the identity conundrum. We also need to make sure that the solution is not only reliable, but also...

THE PULSE

Not 'getting' it: More than half of Mi3 readers say the finance department doesn't understand the need to invest in brand as a growth driver. Another 35% say finance gets it but marketers struggle to articulate why. View it or do it now.

Let's go. Next Pulse.

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year.

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun

17 February 2020 3min read

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema

The National agenda

What's influencing business, politics & society this week

US to review past mergers by Facebook, Google and other major tech companies

Chile's drastic anti-obesity measures cut sugary drink sales by 23%

Australian scientists have a ten-year plan to eradicate deaths from breast cancer

PISA: Steep decline in Australia’s international education results puts the spotlight on school teachers

Feed announcements

ACCC opens inquiries into media supply chain and online ads

3min read

Rugby League stars join Nine's WWOS radio show

1min read

UnLtd opens Perth office, launches Big Clash locally

By Paul McIntyre - Executive Editor

8 December 2019 6min read

Your Intelligence Briefs

Most Popular

Redundancy: How to come up smelling of roses on someone else's dime

Industry Contributor

Henny Darvall, Commercial Director - Cartelux

My Takeout: A couple of months ago my boss called me to tell me that his role was being made redundant after seven great years with the company. As we chatted I...

The one metric we need to focus on

Industry Contributor

Aimee Buchanan, CEO - OMD Australia

My Takeout: The topic of measurement brings to mind a quote I once read, it states one of the biggest mistakes made by marketers, and agencies, is to “value most highly that...

MFA EX: Why an Ikon agency exec deleted her Facebook app and why it matters

Industry Contributor

Sarah Tucker, Head of Marketing and Communications - Foxtel Media

My Takeout: It’s harsh, but let’s face it: consumers are lazy about protecting their own data. So the big question is, why should marketers care? A few years ago, when GDPR was...

Flexible working: do it for a broader talent pool

Industry Contributor

Lisa Squillace - National Sales Director, Network 10

My Takeout: I imagine many of you would love a 9am to 3.30pm workday, but in reality, you're wondering how it could actually work. Especially with an increasing volume of email coming...

The personalisation and privacy paradox - a $180bn problem

Industry Contributor

Jo Gaines, AVP Salesforce Data & Audiences - Salesforce

My Takeout: There’s a growing gap between how brands use data to fuel their customer experiences and what consumers expect. Consumers demand that brands both protect and respect their data and use...