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Industry Contributor 4 min read
 

Black data matters: My new phone camera has built-in bias against darker skin
By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

When Digitas data boss Maurice Riley used his new phone's camera at an Easter lunch to take a picture of his partner and family, who happen to be white, he was stunned to find them in perfect focus and his "wonderfully melanated face" slightly out of focus in every shot. It turns out if the light source is artificial, digital camera technology struggles with darker skin. Some people believe technology is neutral but it’s far from it, says Riley. It's time for courageous conversations about inclusive standards in the age of AI and data-driven marketing automation – black data matters, he says.
Industry Contributor 3 min read
 

Seven sales boss: linear TV still carries clout but brands must utilise cross screen strategy to succeed
By Kurt Burnette, Chief Revenue Officer - Seven West Media

Seven's Chief Revenue Officer Kurt Burnette refutes the notion that one television model is being traded off for another, as streaming giants steal eyeballs and TV inventory tightens. He says marketers need to be open to the larger cross-screen capabilities on offer, rather than getting bogged down in linear being the only dominant investment channel.
News Analysis 3 min read
 

PwC CMO Advisory co-architect Justin Papps exits to join Russel Howcroft in billionaire-backed start-up consulting group

By Paul McIntyre - Executive Editor

PwC’s CMO Advisory unit has lost another partner and its co-architect, Justin Papps, who will leave in August to join...
Market Voice 3 min read
 

Don’t Freak: Here’s why location-powered advertising won’t get lost in the current cookie storm
By Emma-Jayne Owens, Managing Director - Blis, Australia & New Zealand

The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers)...
News Analysis 3 min read
 

Nielsen faces heat on IAB digital measurement contract after Facebook kills alliance; publishers revolt

By Josh McDonnell and Paul McIntyre

The private equity-owned audience measurement giant Nielsen faces widespread market frustration with its digital measurement products and service levels as IAB Australia's tender...
Deep Dive 5 min read
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CMO Couch, Part One: Suncorp’s Mim Haysom, Aus Post’s Amber Collins on their personal media diet, preferred brands, favourite products and CX - as consumers
By Sam Buckingham-Jones and Paul McIntyre

Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a...
Market Voice 3 min read
 

It’s a mood thing: chase TV show ‘fans’ – they blitz ad attention and recall of ‘viewers’
By Michael Stanford, National Creative Director & Head of Imagine - 10 ViacomCBS

It may not feature in a marketer’s conventional media planning ‘matrix’ but the evidence is compelling around real ‘fans’ of...
Covid: One year on 4 min read
 

Why getting teams back to the office works.: OMG CEO Peter Horgan

By Peter Horgan, CEO - Omnicom Media Group ANZ

Within 48 hours in March 2020, Peter Horgan went from a Hunter Valley fundraiser to discussing an impending Covid economic...
Covid: One year on 4 min read
 

Samsung Head of Brand Marketing: ‘Say what you want about Millennials and Gen Z – they taught me how to lead well in a crisis’

By Hayley Walton, Head of Brand Marketing - Samsung + Marketing Academy Scholar, 2021

Samsung’s Hayley Walton was four months into the job when Covid hit. It’s taught her success isn’t defined exclusively by...

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The Pulse The Iconic CMO Alexander Meyer says the cookie crunch buries ‘lazy digital marketers’

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News 2 min read
 

Oliver Newton promoted to Chief Sales Officer at JCDecaux
By Sam Buckingham-Jones - Senior Writer

French out-of-home giant JCDecaux, has announced former General Manager of Sales Oliver Newton will immediately step into the role of Chief Sales Officer. 
News 2 min read
 

Initiative Melbourne wins Plush Sofas account
By Sam Buckingham-Jones - Senior Writer

Initiative Melbourne says they are "thrilled" to win the account, which is in one of the most competitive marketing sectors. 
News 1 min read
 

Former Cannes Lions chairman Terry Savage joins international events business Semi Permanent
By Josh McDonnell - Senior Writer

International design and events business Semi Permanent has hired ex-Cannes Lions chairman Terry Savage as a Business Advisor, while Dav Rauch, a visual effects designer and former Director of IDEO,...
News 2 min read
 

Amazon's ad business soars to 10% of U.S. market, nudging $16bn

By Sam Buckingham-Jones - Senior Writer

Boosted by Covid-induced digital acceleration, Amazon is threatening Google and Facebook's duopoly faster than predicted, taking more than 10% of the U.S. digital ad market in 2020.
News 2 min read
 

Indie agency This is Flow adds 1800-GOT-JUNK? to growing client roster
By Josh McDonnell - Senior Writer

Indie agency This is Flow has continued its successful run of client wins in 2021, adding international removal service 1800-GOT-JUNK? to its portfolio. After securing six new business wins last year,...
News 2 min read
 

SMI: TV takes back ad spend crown from digital as Search declines 8.4%
By Josh McDonnell - Senior Writer

Digital has been dethroned as quickly as it assumed the top spot for ad spending in January after TV reclaimed the top spot in February, according to SMI. TV revenue from agencies was up 8.5% for the...
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