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News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

OMD’s Global Chief Strategy Officer Chrissie Hanson is among a group of Australian and international agencies, brands, holding groups and media companies backing the beta trial of a standard measurement that links...

Nine is banking on a ‘game-changer” deal with Adobe to take on Facebook and Google in a post-cookie world to prove premium content environments are more effective in targeting as its 13...

While some sporting codes have rejigged their 2020 competitions, the Victorian Racing Club and Network 10 have held firm on the Melbourne Cup Carnival staying put at Victoria's Flemington Racecourse. The "race that...

As a key publisher in the ongoing debate to regulate untethered digital players Google and Facebook, Australian MD of independent publisher The Guardian's, Dan Stinton, says the duopoly’s recent consumer scare campaigns and the response by...

Intelligence Briefs

Breaking silos: the volatile path to converged advertising platforms

Mark Serhan, Senior Account Director

Industry Contributor

Mark Serhan, Senior Account Director - Xandr

My Takeout: The digital ad market in Australia has grown from $35 million in 1999 to $9.4 billion today* but the need to reach key audiences at scale in premium content environments,...

We can’t avoid risk but can flick self-reported Net Promoter Scores, tracking studies and surf chaos

Tom Donald, Sydney Head of Strategy

Industry Contributor

Tom Donald, Sydney Head of Strategy - The Royals

My Takeout: Why do we keep trying to predict and control the future, over and over? Because, as hairless chimpanzees sitting on the cooled crust of a molten ball of fire hurtling...

Appocalypse not now: the latest on Apple's delay to major user tracking changes

Chris Brinkworth, Principal Owner

Industry Contributor

Chris Brinkworth, Principal Owner - SynergyStack Australia

My Takeout: So why the about-turn from Apple? I canvassed knee-deep-in-data-international tech execs from Bank of America, Beeswax, MoPub and the Narrative.io data marketplace on Twitter. Locally, I also asked Joey Nguyen...

Sorrell’s sideswipe at PR and gin-soaked lunches ignores the evolution

Graham White, COO

Industry Contributor

Graham White, COO - Opr

My Takeout: During a crisis like this pandemic, communications people help brands navigate internal and external environments, which is why these comments are disappointing from someone of Sorrell’s standing. Ironically, it seems...

THE PULSE

The duopoly decision: 48% of Mi3 readers are siding with digital giants Facebook and Google in the current ACCC debate. Only 19% back the publishers outright, with a further 27% happy to show their support if smaller independents benefit. View it or do it now.

Market Voice

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

Kim Portrate

CEO, ThinkTV

ThinkTV

22 September 2020 3min read

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

By Kim Portrate - CEO, ThinkTV

Deep Dive

By Paul McIntyre - Executive Editor

7 September 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

31 August 2020 5min read

Deep Dive

By Josh McDonnell - Senior Writer

26 August 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

24 August 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

18 August 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

16 August 2020 5min read

Opinion

Opinion

'Fools errand' and the billion dollar question: Is 1.7 seconds enough exposure for ads to work? No, but it's beyond Facebook

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6min read

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6min read

Deep Dive

By Josh McDonnell - Senior Writer

11 August 2020 5min read