The lack of talent isn’t going to improve in the short-term – it’s global and people aren’t going to flood in from overseas any time soon. That means employers have to take a different approach to hiring and retention, says Atomic 212° Head of Strategy, Asier Carazo. Here’s how the firm hired two strategists that it might not normally have considered – and who are now knocking it out of the park.
Brands say they want to spend their ad dollars in diverse environments, but often just wind up going with the easy tech of Google and Facebook. Ironically, good tech is the answer to the Big Tech problem, Xandr’s Erika Blakslee writes. Reaching diverse audiences on niche publications – that need support – used to need individual relationships, but a curated digital marketplace has changed that, and brands can measure the diversity of their media spend and benchmark it.