Going beyond reach to proving hard advertiser outcomes in real time is what many believe is TV's best hope of halting the slide of ad dollars to big tech. That and...

Australian B2B brands have reported a double digit blow out in sales cycles even as global firms are cutting the time to close a deal. But those tapping AI in...

Digital’s gravitational pull on retail appears to have hit escape velocity. In 2024 half of Dan Murphy’s sales were digitally influenced, in 2023 well over half of Myer’s were likewise influenced. And Coles...

By wiring Dan Murphy’s, BWS and 350 ALH pubs into a single media stack, Australia’s biggest drinks retailer has turned the fractured world of TV buying into one measurable pour,...

Australians are notorious for their apathy towards superannuation before they’re 55, but Insignia Financial’s first chief customer officer, Renee Howie, believes she’s found a way to finally change that. And...

Retailers are "vetting suppliers through ChatGPT" and using LLMs to form business plans just as consumers are likewise shortcutting legacy search. That was the “eye-opening” realisation Patties Foods faced up...

Urban Rest started out with five serviced apartments in Sydney. Now it has 1,300 globally and counts Apple, KPMG, media holdcos and entertainment companies among those using its units. It’s...

Marketing technology was supposed to make marketing measurable; instead, it's delivered a multi billion-dollar blind spot, according to a new McKinsey report. Not one of the fifty Fortune 500 CMOs...

As money continues to flow rapidly into retail media and more networks spring up, the likes of Coles 360 and David Jones are pushing for brands to adopt sharper metrics...

It’s the biggest campaign Priceline Pharmacies has done in years. Yet the new ‘Anything Menopause’ program of work goes well beyond communicating the message – marketing’s created the whole offer...

“ARN is having a pop at a lot of people, not just Channel Nine, but Mamamia, News, Nova, YouTube”, was how the head of IPG media intelligence unit Magna called it...

A landmark global benchmark from Wharton and GBK Collective finds 72 per cent of enterprises are formally measuring ROI from GenAI. The verdict? It's no longer about playing with prompts, it's...

There’s a new health and safety danger looming over services-oriented workplaces. Cognitive overload on humans – either because of more hours of deep thinking time as AI agents and machines...

Corporate compliance teams take note: While OpenAI’s large language models like ChatGPT are the smartest, they are also apparently its sneakiest. The company’s flagship GPT-5 and its lightweight siblings,...

In three years, Cadmus CMO Bess Brennan has helped the Australian edtech startup quadruple its client base and go global. With $5m in fresh investment and an expanded product narrative to...

There’s a new holy trinity for brands to master if they’re going to be effective in social, according to the VaynerMedia team: Platforms, algorithms and culture. No longer a game...

Executive Editor Paul McIntyre is stepping back – though not entirely away – from leading the business seven years after scoping Mi3 and delivering record audience, revenue and profit growth....

There are exceptions – Woolworths CEO Amanda Bardwell ran marketing for its supermarkets and liquor divisions a couple of decades ago – but most ASX-listed company bosses made their way to the...

Next year will bring huge pressure to offshoring models, the profit engines of consulting giants like Accenture and Tata, per the boss of a nimble, 500-strong transformation competitor that’s teaching the...

Telstra execs got a serious case of the yips when the telco’s ‘Wherever you go’ ad triggered a tonne of negative sentiment. But then it went viral on TikTok, spawning thousands...

Nine’s leadership team put up an all-in, united front – from TV to publishing and audio – at this year’s Upfronts. In a confident yet almost defensive narrative geared to...