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Deep Dive 6 min read
 

'We’re just getting started', says CommBank's X15 ventures chief; plots massive walled garden of services for 15m customers to take on global tech giants
By Brendan Coyne - Editor

CommBank’s X15 Ventures unit is paving the ground for a massive stack of next gen services that effectively builds an opted-in walled garden for its 15 million retail and business...
News Plus 5 min read
 

After Samsung axe, former media chief Beau Curtis wrests back control of marketing’s four Ps… by starting a brewery
By Paul McIntyre & Brendan Coyne

Former Samsung media boss Beau Curtis thinks marketers have been stripped of almost all powers. Of the four Ps, they are left only with promotion, the rest – product, price...
Deep Dive 6 min read
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Dell's top marketer flipped from price wars and performance for massive brand push; sales soared, marketing can do no wrong and the board wants more
By Paul McIntyre & Brendan Coyne

While topping US$94 billion in revenues, Dell had been in a perpetual street fight on pricing. Margin and brand health metrics were sinking to dangerous levels. ANZ Marketing Director Arjun Deuskar...
News Plus 4 min read
 

The Comeback Kids: Seven revives more old formats, flags 13m logged-in viewers, goes full funnel with in-show e-commerce, strikes first Salesforce Media Cloud deal for trading

By Paul McIntyre - Executive Editor

About 5,000 people tuned in yesterday to see a plucky Seven reclaim its rights as the broadcast ratings leader for 2022, hint at bullish forward advertising demand through to the...
News 3 min read
 

Pet Circle CMO Jon Wild: Bin marketing jargon, hire data scientists and invite CFO to pitches to save your budget
By Sam Buckingham-Jones - Senior Writer

Jon Wild, CMO of online pet store Pet Circle, invites his CFO to creative pitches. Getting finance on board is so important, he says, that in his past three roles...
News 2 min read
 

PHD joint MD Lucy Formosa Morgan exits in exec restructure, Stuart Bailey appointed Chief Operating Officer
By Sam Buckingham-Jones - Senior Writer

Veteran PHD joint National MD Lucy Formosa Morgan will exit the agency in a broad restructure which has seen her fellow joint MD Stuart Bailey elevated to Chief Operating Officer amid a...
Market Voice 4 min read
 

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network
By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

2021 has proven scale and precision from data-driven ad delivery is not enough. To produce truly game-changing results and build stronger direct-to-consumer relationships, marketers need publishers that offer a value...
Market Voice 5 min read
 

Scientific proof that going dark kills brands: All the stats marketers need to defend their budgets

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

Extensive research conducted by Byron Sharp and partners at the Ehrenberg Bass Institute finds brands that pull ad spending watch sales dramatically decay. For marketers, it offers all the proof...
Market Voice 4 min read
 

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine
By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer...
Deep Dive 5 min read
 

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'
By Danielle Long - Contributing Editor

Diversity and inclusion are set to be the new ‘net zero’ for agencies. Europe and the US are leading the charge on D&I initiatives with brands requesting data and benchmarking from...
Deep Dive 12 min read
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Cheat’s guide to the ACCC’s digital ad services report: How sweeping new powers will hit marketers, agencies, media, tech – and Google – and what’s next
By Paul McIntyre & Brendan Coyne

The ACCC’s final ad tech report focuses firepower on Google’s almost total dominance of Australia’s digital ad market infrastructure. But the regulator’s grab for greater powers has much broader implications for...
News Analysis 5 min read
 

Australia’s 20 biggest advertisers risk ESG compliance to keep spending $200m with Facebook as whistleblower crisis deepens
By Brendan Coyne, Paul McIntyre & Sam Buckingham-Jones

Australia’s biggest spending marketers risk cutting directly across their corporate responsibility compliance by spending hundreds of millions of dollars on Facebook alone, potentially funding misinformation, social division – and worse....
News Analysis 4 min read
 

Who invented the last click attribution horror? Google drops the metric; How the IAB set up the heist, and lazy marketers, hungry holdcos kept it rolling
By Sam Buckingham-Jones - Senior Writer

Google is walking away from last click attribution – a false proxy and a "mistake" the marketing and ad world's smartest piled into for nearly two decades. Some blame Google for popularising the...
Opinion 5 min read
 

Advertising’s dopamine doomsday: Deputy Prime Minister Barnaby Joyce warns Instagram, Facebook ‘your time is over. We are going to do something [before the next Federal election]’
By Paul McIntyre - Executive Editor

By May next year, Facebook, Instagram, Twitter and other social media platforms could be far more expensive for advertisers and have less...
News Plus 4 min read
 

Tech neutral, no media: Capgemini eyes Accenture Interactive, Deloitte Digital, agency networks in CMO-CIO budget crossover; $33m creative-data agency acquisition The Works already driving growth

By Paul McIntyre & Brendan Coyne

Capgemini's new Australian boss Kaylene O'Brien is charged with doubling the business in three years and aims to become a serious threat to Deloitte Digital and Accenture Interactive as yet another tech-consulting...

News

News 3 min read
 

Australia now world's desktop video ad fraud capital as rates triple: IAS
By Sam Buckingham-Jones - Senior Writer

Australia's rates of ad fraud on desktop video advertising have tripled in the past year, according to latest Integral Ad Science data, with the highest incidences in the world. 
News 3 min read
 

Microsoft hunts new CMO as IBM's top marketer exits
By Sam Buckingham-Jones - Senior Writer

One of Australia’s largest advertisers, Microsoft, is looking for a new Chief Marketing Officer. Applications have closed for the role, which is advertised with three goals in mind: supporting...
News 1 min read
 

Wavemaker promotes Philippa Noilea-Tani to new CIO role
By Sam Buckingham-Jones - Senior Writer

From humble beginnings 16 years ago as a media assistant, Philippa Noilea-Tani has become the agency’s first Chief Investment Officer.

News 1 min read
 

HSBC out, Optus in: Telco strikes three-year Sydney Airport aerobridge deal with JCDecaux ahead of travel boom
By Sam Buckingham-Jones - Senior Writer

In the first change of brand in 12 years, Optus will greet international arrivals at Sydney’s T1 International Terminal. HSBC had previously been displayed along the airport’s aerobridges.
News 3 min read
 

Mindshare retains $60m NAB account
By Sam Buckingham-Jones - Senior Writer

The big four banks have been swapping agencies in recent months but Mindshare has retained NAB, one of the biggest spending Australian advertisers. The bank in July ended its longstanding relationship...
News 1 min read
 

DDB Group Melbourne names Katie Firth new Managing Partner
By Sam Buckingham-Jones - Senior Writer

Katie Firth is DDB Group Melbourne's new Managing Partner. She brings more than 20 years’ experience across brands including ANZ, Medibank, Jeep, Nissan, Mars Petcare, AGL, and state tourism bodies.

Market Voice

Market Voice 4 min read
 

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine
By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise. There are progressive options to flip loyalty costs into profit – charging a fee is one option but monetising media from partners could prove a smarter, more sustainable approach. Sonder’s Jonathan Hopkins explains why and how.

Market Voice 4 min read
 

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network
By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

2021 has proven scale and precision from data-driven ad delivery is not enough. To produce truly game-changing results and build stronger direct-to-consumer relationships, marketers need publishers that offer a value exchange with their audiences. Picking the right partner can deliver double the returns for brands that choose a smarter approach in 2022.
Market Voice 5 min read
 

Scientific proof that going dark kills brands: All the stats marketers need to defend their budgets

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

Extensive research conducted by Byron Sharp and partners at the Ehrenberg Bass Institute finds brands that pull ad spending watch sales dramatically decay. For marketers, it offers all the proof they need to defend ad budgets against cost cutting – in language the CFO will understand.

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