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News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Behavioural Economics is hot in the  marketing and media sectors this year as brands from all sectors look to unravel how people have and will behave through and beyond Covid. But many are...

Venessa Hunt says brands and agencies have made a big mistake in going too narrow and chasing the cheapest digital prices, hollowing out purchase funnels and inviting fraudsters to cream off a...

Nine's Head of Sales - Sport, Matt Granger, says there will be "absolutely no ads" on Stan Sport. But making back $100m from the rugby alone would take a fair while with subscription revenues and...

Fraudsters always follow the money – and connected TV ad revenues are rocketing. To fully scale, CTV advertising will ultimately need to go heavier into programmatic, and into the open exchanges, says the US-based...

Intelligence Briefs

Is modelling in a post-Covid recovery overused or the essential strategic weapon?

Matt Farrugia, Managing Partner & Co Founder

Industry Contributor

Matt Farrugia, Managing Partner & Co Founder - Mutiny

My Takeout: “Modelling” seems like the new “Digital” in today’s marketing landscape; a term bandied around with little understanding. Similarly to “digital”, it’ll likely become a differentiator for brands and agencies, before...

Why AI-powered e-commerce and QR codes are going to be massive in 2021

Sarah Keith, Managing Director

Industry Contributor

Sarah Keith, Managing Director - Paykel Media

My Takeout: Coming to the close of a year that saw complete non-precedence across all industries and countries, now marks a good time to take stock of what was learnt and what...

As brands create turmoil boycotting the US TV upfronts, the lesson for 2021 starts here

Kurt Burnette, Chief Revenue Officer

Industry Contributor

Kurt Burnette, Chief Revenue Officer - Seven West Media

My Takeout: The pandemic still holds plenty of the cards moving into 2021. We cannot discount the rolling effect from Covid-19 on the advertising market this year. The key learning is the...

How to remember Melbourne lockdown? Behavioural Science says try the 'Peak End Rule'; Daniel Andrews wins

Dan Monheit, Founder

Industry Contributor

Dan Monheit, Founder - Hardhat

My Takeout: The peaks and endings are crucial factors in the crafting memories. Not only will Dan Andrews’ leadership be looked back upon fondly by Victorians, but in all likelihood, so will...

THE PULSE

CX crunch: 50% of Mi3 readers say their organisation is not set up to deliver ‘relay-like’ seamless customer experience due to existing internal siloes. The remaining 50% say transformation is ongoing. View it or do it now.

Market Voice

Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.

Go deeper 3min read

Andy Dixon

Head of Sales ANZ, Amobee

Amobee

23 November 2020 3min read

Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.

Go deeper 3min read

By Andy Dixon - Head of Sales ANZ, Amobee

MI3 VIDEO
A Show Called Brandin' - a joint venture between Mi3, LinkedIn Marketing Solutions and The Branding Report

A Show Called Brandin': Marketers good at selling to customers, not for winning new ones

The fourth episode of A Show Called Brandin’ explores why marketers have got really good at selling to people who are already buying but less so at winning over new customers. Going narrow isn't really working, so brands seeking growth need to start working on tomorrow's customers now – and all that fuss over millennials is about to pay off big time. 

Read More 32 mins

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