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News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Digital and TV buying and planning across agencies and media owners remain mostly in competing swim lanes. But it's getting choppy out there. Capabilities are set to further blur this month when TV broadcasters launch Virtual Australia, a data, measurement and planning platform for TV and connected devices. Should digital and TV buyers blend as "video teams"?
Top marketers at Lion and Campbell Arnott's have exited as two of Australia's heavyweight consumer marketing companies shift under new ownership and changing consumer habits and tastes. 
Mindshare CEO Katie Rigg-Smith and WPP-performance agency Neo boss Daniel Benton reinvent for marketers trying to manage the entire marketing funnel and close the loop between brand building and performance strategies. 

Mi3's News Analysis section launched last week as part of our editorial expansion in 2020. The intent is to do more than just report the news each week but ask why it matters and what it means for industry. Quick-hit news tickles the senses but as an industry facing widespread challenges, we need to advance our debate and understanding of why, not just what. Here's how you can get involved.  

Intelligence Briefs

Disney says it doesn’t need data to make great shows

Liana Dubois, Director of Powered

Industry Contributor

Liana Dubois, Director of Powered - Nine

My Takeout: While the Netflix versus Disney data versus creativity stoush is fun there are real lessons here for everyone in media and marketing. In today’s technology-led world we often want to...

Oh Crap, Amazon: Where to (and what) next for retailers?

Emma Lo Russo, CEO and co-founder

Industry Contributor

Emma Lo Russo, CEO and co-founder - Digivizer

My Takeout: Retailers shuttering stores continues a trend fuelled by low wage growth, international competition, an arguably stagnant economy, and ever-changing consumer buying preferences and habits. The solution to how retail businesses...

Independents Day - industry flux and upheaval a global opportunity

Brett Dawson, CEO

Industry Contributor

Brett Dawson, CEO - Bohemia

My Takeout: When W+K speaks, we should all listen. And W+K has spoken, in the form of David Luhr, who told the Worldwide Partners CoLab that independence is “everything” and losing it...

Women’s sport: The conversation needs to shift from equal pay, to equal marketing

Bianca Wallis, National Director of Content

Industry Contributor

Bianca Wallis, National Director of Content - Publicis Media ANZ

My Takeout: Growing up playing sport, on a few occasions I was lucky enough to have been judged on my ability rather than my gender. I was selected to play baseball in...

THE PULSE

Science silence: Mi3 readers are staying mostly neutral on the swing back to brand building over performance tactics, even though the science is in. 53% last week said the drums are beating louder but nearly a third believe short-termism still rules.  View it or do it now.

Leader

Leader

Direct-to-consumer start-ups will lead charge to building brands via programmatic

By Paul McIntyre - Executive Editor

20 January 2020 6min read

By Paul McIntyre - Executive Editor

20 January 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

16 December 2019 5min read

Deep Dive

By Paul McIntyre - Executive Editor

8 December 2019 6min read

Opinion

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

Opinion

By Rochelle Burbury - Principal, Third Avenue Consulting

6 December 2019 2min read

Leader

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Opinion

Opinion

Dentsued: Private equity next for Henry Tajer?

By Paul McIntyre - Executive Editor

2 December 2019 5min read

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Opinion

Opinion

Josh McDonnell joins Mi3 editorial team for 2020 mission

By Paul McIntyre - Executive Editor

1 December 2019 4min read

By Paul McIntyre - Executive Editor

1 December 2019 4min read

Leader

By Paul McIntyre - Executive Editor

24 November 2019 7min read

The Deep Dive

By Paul McIntyre - Executive Editor

24 November 2019 8min read