Deep Dive
Marketing iconoclast Bob Hoffman: Advertising's 'lost decade' now moving into dangerous territory; why industry conferences are 'bullshit'
Hoffman unleashes: "Advertising was always a little annoying, but we have become dangerous. The amount of information that is being collected about us without our informed consent is unconscionable,"
Bob Hoffman has made a second career calling bullshit on the ad industry's rush to digital mediocrity. But now it's becoming a danger to itself and society, he warns. The one-time Mojo USA boss skewers the collective gullibility that has brought advertising and marketing to its current nadir, but also offers some solutions: Don't fire older people; Hire top notch creatives and let them do what they do best; Accept that precision guessing is as good as it gets. And never listen to people being paid to talk about the future at conferences.
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