When Digitas data boss Maurice Riley used his new phone's camera at an Easter lunch to take a picture of his partner and family, who happen to be white, he was stunned to find them in perfect focus and his "wonderfully melanated face" slightly out of focus in every shot. It turns out if the light source is artificial, digital camera technology struggles with darker skin. Some people believe technology is neutral but it’s far from it, says Riley. It's time for courageous conversations about inclusive standards in the age of AI and data-driven marketing automation – black data matters, he says.
Seven's Chief Revenue Officer Kurt Burnette refutes the notion that one television model is being traded off for another, as streaming giants steal eyeballs and TV inventory tightens. He says marketers need to be open to the larger cross-screen capabilities on offer, rather than getting bogged down in linear being the only dominant investment channel.
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over Emma-Jayne Owens writes. Consent popups will be the gatekeepers of permission and brands and publishers will need to prove their value to land an ‘accept ’. It’s a good thing, but there is a big education job to do around this to help consumers understand their options. Here’s the why and how.
It may not feature in a marketer’s conventional media planning ‘matrix’ but the evidence is compelling around real ‘fans’ of TV formats showing major increases versus ‘viewers’ for ad attention and recall. Fans deliberately interact with content outside of viewing hours and – well, simply – as fans, they’re in the right mood. 10 ViacomCBS’s Michael Stanford lays it all out.