Pillow talk: Why ex-Grindr, Netflix CMO is wooing traditional media for growth as Koala’s new global marketer
Emerging Australian furniture and lifestyle direct-to-consumer (DTC) upstart, Koala, is going international as its new global CMO - still stranded in California - Peter Sloterdyk, is charged with turning it into a global brand. To do so, he’s going to diversify media spend across programmatic, TV and eventually, Out Of Home too. Sloterdyk, interestingly, also heads Koala's technology remit. This is the second episode in the Reset Now series from the Australian Association of National Advertisers (AANA), Nine and Mi3.
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