After looking at 133 businesses across different sectors, indie agency Next&Co found more than $100 million was spent on digital advertising to no benefit.

Fast-growing Australian drinks company Mighty Craft has named Half Dome as its full-service media agency.

After success marketing BMW’s MINI brand, Alex McLean has been named head of the BMW Group’s Australian marketing – with a focus on sales and awareness of electric vehicles.

In the weeks before the onset of the Omicron coronavirus variant, Australia’s advertising market reached a new peak: $852 million spent by brands in a single month. Interestingly, digital ad...

Tasmanian-based MyState Bank grew its customer base by more than 13.5 per cent in 2021, and is looking to continue its rapid expansion with a new campaign from The Royals.

An Australian non-alcoholic spirits brand is riding the wave of alcohol-free drink alternatives and going global, naming local media consultancy Audience Precision to its now international account.