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The Wrap Up

This is Mi3. We trust this finds you safe. Mi3’s coverage and rhythm will shift in the coming weeks to reflect the current, extraordinary environment. Our flagship Mi3 Audio Editions are, from today, moving beyond PodcastOne Australia’s studios. Like everyone, we’re managing remotely. Mi3’s digital and audio content will be more frequent than our weekly edition, released each Tuesday. As everything changes right now, there is one constant. The industry needs thoughtful, constructive, considered and intelligent conversations. Mi3 will keep aiming high. We want more industry voices and contributions to our Intelligence Briefs. More perspectives that bring clarity or simply reflect the sentiment of the week. Get in touch. Stay in touch. Stay safe. Go deeper. Read on.

News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Audience demand for news and current affairs is booming with TV networks reporting significant uplift in viewing, Commercial Radio Australia remains confident and publishing is booming. Here's where it's at, as of...
Like Samsung Australia, Johnson & Johnson's Australian unit wanted global approval to break from its international alliances to find new efficiencies and a different operating model. It got both, ending a four...
Marketers, agencies and publishers rush to deploy home working strategies as the industry prepares to enter unknown territory. Here's what happens next, as of today.

Intelligence Briefs

Trust hunting: US, UK, Oz media consumption trending similar in crisis

Richard Hunwick, Director of TV Sales

Industry Contributor

Richard Hunwick, Director of TV Sales - Nine

My Takeout: In times of crisis you really do see how our community turns to trusted media outlets for the information that they can rely on. We see in how the US...

What marketers should do as the apocalypse hits

Emma Lo Russo, CEO

Industry Contributor

Emma Lo Russo, CEO - Digivizer

My Takeout: Businesses of every size and in most markets are facing similar challenges: how to engage with nervous customers, how to loosen spend in nervous markets, how to position their solutions,...

Covid-19: to agile in-housing and beyond

Will Lavender, Founder

Industry Contributor

Will Lavender, Founder - CX Lavender

My Takeout: Two–weeks into COVID-19 working from home, 'Webex' manners are improving, the holiday feeling’s worn off, trust is growing and productivity is OK. Whatever is going on, better, faster collaboration is...

Taking advertising from a job to a profession

James Powell, Head of Talent & HR

Industry Contributor

James Powell, Head of Talent & HR - Mindshare

My Takeout: The key piece of data that says to me that we need to change is that 11.5% of people exiting agencies are leaving the industry. One of the things that...

THE PULSE

Shifting employment structures: In these trying times 26% of Mi3 readers believed they would keep their jobs, a further 50% agreed but only with cuts and the final 24% felt it was unlikely they would.  View it or do it now.

Market Voice

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

David Scribner, Chief Customer Officer

oOh!media

oOh!media

30 March 2020 4min read

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

By David Scribner, Chief Customer Officer - oOh!media

Leader

By Paul McIntyre - Executive Editor

15 March 2020 6min read

Leader

By Paul McIntyre and Josh McDonell - Mi3

9 March 2020 3min read

Deep Dive

Deep Dive

Salesforce and McDonald's: GroupM CEO Mark Lollback questions martech spend as WPP invests

By Paul McIntyre and Josh McDonnell - Mi3

2 March 2020 6min read

By Paul McIntyre and Josh McDonnell - Mi3

2 March 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

2 March 2020

Deep Dive

Deep Dive

WPP wonder: talent overhaul looms as CEO Jens Monsees sprints for tech catch-up

By Paul McIntyre - Executive Editor

24 February 2020 5min read

By Paul McIntyre - Executive Editor

24 February 2020 5min read

Leader

By Paul McIntyre - Executive Editor

23 February 2020 5min read

Leader

Leader

Why this Australian CMO just chose Bangalore over San Francisco

By Paul McIntyre - Executive Editor

17 February 2020 4min read

By Paul McIntyre - Executive Editor

17 February 2020 4min read

Leader

By Paul McIntyre - Executive Editor

16 February 2020 5min read

Opinion

Opinion

Maccas CMO Jenni Dill departs - more marketers under the pump

By Paul McIntyre - Executive Editor

10 February 2020 5min read

By Paul McIntyre - Executive Editor

10 February 2020 5min read