Welcome to Mi3

The Wrap Up

This is Mi3. Stan CEO Mike Sneesby talks hybrid ad models and massive 12-month growth in Stan customers' daily streaming time; Audi CMO Nikki Warburton and IBM CMO Amanda Johnston-Pell lead Mi3's new Women & Strategy series. Go deeper. Read on.

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The Deep Dive

Streaming wars: Stan CEO Mike Sneesby repeats 'no ads'; 5 million customer target; daily user time up 40 percent

"We can easily be a 3-5 million subscriber business in this market": Stan CEO Mike Sneesby

By Paul McIntyre - Executive Editor

17 August 2019 6min read

If he's worried about the rush of looming new streaming competitors, Stan CEO Mike Sneesby sounds rather relaxed. The ad market, however, should be worried. Sneesby says ad models don't stack up for Stan as its users spent 40% more time each day on the platform streaming ad-free content in the past year. That viewing time is coming from somewhere....

Go deeper 6min read

Opinion

Welcome to Mi3's Women & Strategy series - global reading, local thinking

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Smart thinking should get airtime. This weekly series features what women across marketing, media, agency and tech leadership are reading globally and thinking locally. Our launch this week has Audi CMO Nikki Warburton on the troubled tenure of CMOs, IBM's CMO Amanda Johnston-Pell on AI hitting the boardroom, Nine's MD for commercial partnerships, Lizzie Young, warning about the "drug" of social referral traffic, Professor Karen Nelson-Field on the rise of an "attention economy" holding company and WPP's Chief Customer Officer, Sunita Gloster, takes on the Mark Ritson. Check-in each week for more perspectives from dozens of industry's leading women.

Go deeper 2min read

Opinion

TV's emerging single market has 'unlimited' upside for smaller agencies, advertisers and media

Lee Stephens: "Traditional barriers that favour large media groups are rapidly eroding as programmatic TV buying is within reach of smaller agencies and clients."

By Lee Stephens - CEO, Switch Digital

19 August 2019 4min read

Aegis Media's former CEO, Lee Stephens, says the 2019 season of Nine's Love Island will determine if this year is a 'watershed moment' in the quickly emerging "single market" for linear and digital TV.

Go deeper 4min read

Your Intelligence Briefs Women & Strategy Series

CMO tenure is still heading south - is marketing losing its value and purpose?

Industry Contributor

Nikki Warburton, CMO
Audi

My Takeout: It is a collective responsibility of the C-Suite to educate themselves on long term sustainable customer growth versus knee-jerk short-term reactions. Long term growth requires focus, clarity of strategy and...

19 August 2019

Mark Ritson's brutal takedown of CMOs only half right?

Industry Contributor

Sunita Gloster, Chief Customer Officer
WPP

My Takeout: Mark Ritson is brutal and very much on brand. Of course he’s right. You'd be brave to suggest he wasn’t. But perhaps only half right? Consider whether the shrinking CMO...

19 August 2019

If paid search is a drug, social referral traffic could be worse

Industry Contributor

Lizzie Young, Managing Director - Commercial Partnerships
Nine Entertainment

My Takeout: We know Facebook have built a newsfeed, encouraged news organisations to put their content on the platform, changed their algorithm so that less traffic was seeing that content, realised they...

19 August 2019

Why Nike's annual subscription service for kids' shoes is an absolute cracker

Industry Contributor

Suzy Nicoletti - Managing Director
Twitter

My Takeout: With a two and three year-old, I know first hand how much of a nightmare shoes shopping can be. Queues are lengthy, shops are crammed and the whole trip can...

19 August 2019

Ex-News Corp exec unveils an 'attention economy' holding company, plans shake-up of clickbait, vanity metrics

Industry Contributor

Professor Karen Nelson-Field
University of Adelaide, Centre For Amplified Intelligence

My Takeout: We have definitely moved from simply thinking about the attention economy to a place of action. And the industry is starting to feel optimistic again. Optimistic that incomparable, impure and...

19 August 2019

UK's biggest post-war ad campaign aside, there's a global Brexit fallout coming for marketing - Australia too

Industry Contributor

Nicola Lewis, Chief Investment Officer
GroupM

My Takeout: I was recently on holiday in the UK when Boris Johnson became Prime Minister and noted a shift in the traditional greetings and small talk. It’s gone from quips about...

19 August 2019

I'm biased but the 'orgy of short-sightedness' is hurting marketing

Industry Contributor

Lou Barrett, Managing Director, National Sales
News Corp Australia

My Takeout: The core argument that underpins a lot of the research undertaken by Field and Binet is simple: lured by the promise of fast results from digital media advertising, many companies...

19 August 2019

Marketer in-housing is an agency trust and capability issue, less about cost

Industry Contributor

Karen Halligan, Practice Lead – Media Value Advisory
KPMG

My Takeout: I strongly suspect that trust and control are the primary drivers of in-housing in Australia, with cost reduction expectations closely following. However, this is a complex and potentially time consuming...

19 August 2019

Changes in audio and video content consumption are 'mind blowing', there's more to come

Industry Contributor

Gai Le Roy, CEO
IAB Australia

My Takeout: UK’s independent regulator for the communications services, Ofcom, has released its second annual Media Nations Report , which reviews key trends in the television, online video, radio and other audio...

19 August 2019

Excessive agency profits in current fee model are wildly wrong

Industry Contributor

Priya Patel, Managing Director
DDB

My Takeout: Most agencies and clients would likely agree the current fee-based models are not optimal for accurately measuring an agency's contribution or matching clients’ needs to deliver increasing efficiencies. The fee-based...

19 August 2019

Regulators are using 'artificial' avatars to monitor how brands behave online

Industry Contributor

Teresa Davis, Associate Professor, Marketing
University of Sydney

My Takeout: The UK Advertising Standards Authority (ASA) has a five-year plan for monitoring brands with 'artificial avatars' to address issues around advertising which are of concern to the public. Advertising Intelligence...

19 August 2019

AI is hitting the boardroom - why and what next for marketing?

Industry Contributor

Amanda Johnston-Pell, CMO,
IBM Australia, New Zealand & India

My Takeout: Of all the tech solutions IBM offers, AI is the one I’m asked about most often. And why are we talking so much about AI now? AI has been with...

19 August 2019

Market Voice

19 August 2019 3min read

It’s weird: streaming services are boosting demand for cinema’s big screens

Subscription video services are capturing more consumer attention and revenue, putting ad-funded TV networks under pressure.

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

16 August 2019 3min read

Why media company activism is risky but crucial in driving culture change for Australian women

Bauer CEO Brendon Hill says the activist agenda Bauer is taking on for women - from the "Tampon Tax" to "Financially Fit Females" and "Financial Elder Abuse" initiatives - is galvinising the company and proving a powerful force for driving change for women.

Go deeper 3min read

Brendon Hill

CEO - Bauer Media

The National agenda

What's influencing business, politics & society this week

Myki data misuse could attract $500k fine for Victoria

Takeout: The legal discussion on data privacy is shifting, and marketers need to be aware: “There was an idea that you can...

19 August 2019

Mars Foods backs startups producing edible insects and imitation meat

Takeout: With huge multinationals now investing in food trends such as edible insects and plant-based meat, we are...

19 August 2019

Key economic indicators causing concern for Australia

Takeout: The expectation that we are going to get richer and richer as a nation is being challenged by a bleak economic...

19 August 2019

ATO employing datamining to check your tax return

Takeout: Consumers and businesses need to ensure that they are keeping records to support their claims in order to avoid...

19 August 2019

Feed announcements

Zenith takes Kellogg's media account

19 August 2019 1min read

James Warburton to lead Seven as Tim Worner exits

19 August 2019 1min read

Network 10 to push more reality content on Facebook

19 August 2019 1min read

RXP delivers earnings growth but posts loss on $10.8m impairment charge

19 August 2019 4min read

Cheap, cheap: Mi3 readers are unmoved - nearly 60% say advertisers just want lowest cost in their media and agency dealings. Just 15% say transparency is real. 27% like Virgin Airline’s pitch model. Go deeper. Read on.

Let's go. Next Pulse.

Opinion

The ACCC is challenging industry ethics - it's time to step-up

By Isabelle Dunn - Chief Digital Officer - Hearts & Science

12 August 2019 2min read

By Isabelle Dunn - Chief Digital Officer - Hearts & Science

12 August 2019 2min read

The Deep Dive

Media attribution faces turmoil. Hamilton AI has landed, predicting sales before ads run

By Paul McIntyre - Executive Editor

12 August 2019 6min read

By Paul McIntyre - Executive Editor

12 August 2019 6min read

The Deep Dive

How Virgin set a new benchmark for agency reviews, transparency and procurement

By Paul McIntyre - Executive Editor

11 August 2019 5min read

By Paul McIntyre - Executive Editor

11 August 2019 5min read

The Deep Dive

'Get off the paid search drug to build brand': Hipages chief customer officer Stuart Tucker

By Paul McIntyre - Executive Editor

5 August 2019 5min read

By Paul McIntyre - Executive Editor

5 August 2019 5min read

Opinion

Serious and hilarious: The best one-liners from Advertising Week

By Paul McIntyre - Executive Editor

5 August 2019 4min read

By Paul McIntyre - Executive Editor

5 August 2019 4min read

Leader

John Sintras buys stake in Yango, says holding groups more about profit than leadership

By Paul McIntyre - Executive Editor

4 August 2019 5min read

By Paul McIntyre - Executive Editor

4 August 2019 5min read

The Deep Dive

ACCC's pro-privacy push on 'marketing surveillance' could see 40% of online users vanish from tracking and targeting

By Paul McIntyre - Executive Editor

29 July 2019 6min read

By Paul McIntyre - Executive Editor

29 July 2019 6min read

Opinion

Houston, we have a problem

By Leigh Terry - CEO, IPG Mediabrands APAC

29 July 2019 5min read

By Leigh Terry - CEO, IPG Mediabrands APAC

29 July 2019 5min read

Opinion

Gravy train: PwC's Facebook storm last week, KPMG this week with ThinkTV?

By Paul McIntyre - Executive Editor

29 July 2019 5min read

By Paul McIntyre - Executive Editor

29 July 2019 5min read

Leader

Arnott's CMO David McNeil says in-housing will "never be on my radar"; scores his dedicated full-service Publicis agency, The Neighborhood

By Paul McIntyre - Executive Editor

22 July 2019 5min read

By Paul McIntyre - Executive Editor

22 July 2019 5min read

Your Intelligence Briefs

This is Mi3. Stan CEO Mike Sneesby talks hybrid ad models and massive 12-month growth in Stan customers' daily streaming time; Audi CMO Nikki Warburton and IBM CMO Amanda Johnston-Pell lead Mi3's new Women & Strategy series. Go deeper. Read on.

Cheap, cheap: Mi3 readers are unmoved - nearly 60% say advertisers just want lowest cost in their media and agency dealings. Just 15% say transparency is real. 27% like Virgin Airline’s pitch model. Go deeper. Read on.

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