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Your Intelligence Briefs Women & Strategy Series

It’s a fine line between creepy and valued experiences

Jo Gaines, AVP Salesforce Data & Audiences

Industry Contributor

Jo Gaines, AVP Salesforce Data & Audiences
Salesforce

My Takeout: The relationship between marketers and consumers has never been more complex. There's more ways to reach people, more effective ways to make it personalised, and easier to do so at...

16 September 2019

Why Australia should heed the French on tech taxes and consumer data 

Isabelle Dunn

Industry Contributor

Isabelle Dunn
Chief Digital Officer, Hearts & Science

My Takeout: The French are often the first to stand their ground on social and economic issues. You may think I am biased, because I am French. Yes, I am a French...

16 September 2019

Diversity: we're all bluster and fluster

Henny Darvall

Industry Contributor

Henny Darvall
Media & Marketing Consultant

My Takeout: This industry talks a lot about the importance of diversity, but when push comes to shove, in most cases it appears little more than lip service. As both a member...

16 September 2019

Chief Communications Officers might be outpacing CMOs to the c-suite

Rochelle Burbury

Industry Contributor

Rochelle Burbury
Principal - Third Avenue Consulting

My Takeout: The elevation of chief communications officers in the C-suite hierarchy is the industry’s existential moment. They have control of brand, budgets, data, societal value – and, critically, the ear of...

16 September 2019

Saving the "Big Six" holding co's is the wrong idea

Anne Parsons

Industry Contributor

Anne Parsons
Non Executive Director, QMS

My Takeout: Boy I think you got this wrong! Big is not necessarily the future for a start so why work to maintain a place in this particular star-studded firmament? Nor is...

16 September 2019

Flexible working: do it for a broader talent pool

Lisa Squillace

Industry Contributor

Lisa Squillace
National Sales Director, Network 10

My Takeout: I imagine many of you would love a 9am to 3.30pm workday, but in reality, you're wondering how it could actually work. Especially with an increasing volume of email coming...

16 September 2019

THE PULSE

Australia's most successful marketer, global CEO of KFC parent Yum! Brands, made a rare case by a CEO last week for brand building and culture. 53% of Mi3 readers say we need more examples like Creed for other CEOs to get it. View it or do it now.

Market Voice

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

Go deeper 4min read

Lisa Day, Director of Content Partnerships

Lifestyle & Luxury (Nine)

Good Food

16 September 2019 4min read

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

Go deeper 4min read

By Lisa Day, Director of Content Partnerships - Lifestyle & Luxury (Nine)

The National agenda

What's influencing business, politics & society this week

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Declining rate of women in leadership positions

Takeout: “With few exceptions, progress towards gender balance at executive level is slow and, at the very top, it has...

16 September 2019

Luxury car sales up in positive sign for the economy

Takeout: Historically there has been a connection between sales of luxury cars and house price growth (the “wealth effect”...

16 September 2019

RBA bemoans cautious homeowners

Takeout: Despite government intervention, economic uncertainty remains among Australian consumers. This is further...

16 September 2019

Australia should treat recycling waste as a resource

Takeout: The EY report recommends better education about contamination, making it more convenient to recycle, improving...

16 September 2019

Opinion

Opinion

Data economy is busted - and so are you

By Paul McIntyre - Executive Editor

9 September 2019 4min read

By Paul McIntyre - Executive Editor

9 September 2019 4min read

Leader

By Paul McIntyre - Executive Editor

9 September 2019 4min read

The Deep Dive

By Paul McIntyre - Executive Editor

9 September 2019 5min read

Leader

By Paul McIntyre - Executive Editor

1 September 2019 5min read

The Deep Dive

The Deep Dive

The rise of data ethics: Advertisers and agencies wake up to ACCC threats

By Paul McIntyre - Executive Editor

1 September 2019 6min read

By Paul McIntyre - Executive Editor

1 September 2019 6min read

Leader

By Paul McIntyre - Executive Editor

26 August 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

24 August 2019 7min read

Opinion

Opinion

Welcome to Mi3's Women & Strategy series - global reading, local thinking

By Paul McIntyre - Executive Editor

19 August 2019 2min read

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Opinion

By Lee Stephens - CEO, Switch Digital

19 August 2019 4min read

The Deep Dive

By Paul McIntyre - Executive Editor

17 August 2019 6min read