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News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

"No frills" telco Amaysim and its CMO Renee Garner are remaining committed to its always-on brand building strategy, despite the trend to pull and push advertising in the wake of the COVID-19...
With 96% of his people currently working from home, WPP AUNZ boss Jens Monsees is turning his attention to accelerating the group's transformation strategy and campus model. While industry signals a desire...

Audience Precision CEO, Haydon Bray, says media planning and buying is due a shakeup. With third party cookies on the way out, and privacy regulation turning the screw on current business...

Optus CMO Melissa Hopkins says digital advertising and the way brands have collected and used data has forced marketers to become "incredibly lazy". She says the recent "spamming and spraying" by companies...

Intelligence Briefs

Listen up: What a 29-year-old agency strategist thinks of the new millennial mind

Caitlin Lloyd, Head of Strategy

Industry Contributor

Caitlin Lloyd, Head of Strategy - Tribal

My Takeout: I set off to university the year the global financial crisis hit in 2008 with dire warnings of widespread job insecurity, rising house prices and unmanageable debt levels ringing in...

What comes next for consumers and the mood? Here's what past pandemics tell us

Ben Willee, General Manager

Industry Contributor

Ben Willee, General Manager - Spinach Advertising

My Takeout: While the CV-19 curve may have flattened, the return to life as we once knew it will be slow and controlled. It’s likely that some states will see restrictions lifted...

Brands and agencies - it’s not the time to go quiet

Sean McCaull, Head of Sales

Industry Contributor

Sean McCaull, Head of Sales - Revolution360

My Takeout: In times such as these, the shocking unfamiliarity naturally makes you pull all of your chips closer, not knowing what’s next. With losses being felt all around many are unwilling...

Marketers: What next? It’s a global question

Kim Portrate, CEO

Industry Contributor

Kim Portrate, CEO - ThinkTV

My Takeout: No doubt you’ve had a tough couple of weeks trying to navigate a constantly shifting consumer landscape. With restrictions changing every day and consumer spending habits altering in tandem, it’s...

THE PULSE

Cookie split: Is the impending cookie apocalypse a real concern or an overreaction? 38% of Mi3 readers say no - the fallout will be big, while another 38% expect a change but no meltdown. View it or do it now.

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group

MI3 VIDEO
AANA presents Reset Now - The Leadership Series. In partnership with Mi3 and Nine

CMO Leadership Series: Ex-Grindr, Netflix marketer Peter Sloterdyk on making Koala a global brand

Taking Australian furniture and lifestyle direct-to-consumer start-up Koala global is former Netflix and Grindr CMO, Peter Sloterdyk. He's stuck in California but the international brand expansion continues. Here's how Sloterdyk is managing his dual remit in tech and marketing and why brand building is mission critical through COVID-19.  

Watch Now 24:00 mins

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