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The Wrap Up

This is Mi3. Stan CEO Mike Sneesby talks hybrid ad models and massive 12-month growth in Stan customers' daily streaming time; Audi CMO Nikki Warburton and IBM CMO Amanda Johnston-Pell lead Mi3's new Women & Strategy series. Go deeper. Read on.

Your Intelligence Briefs Women & Strategy Series

CMO tenure is still heading south - is marketing losing its value and purpose?

Nikki Warburton, CMO

Industry Contributor

Nikki Warburton, CMO
Audi

My Takeout: It is a collective responsibility of the C-Suite to educate themselves on long term sustainable customer growth versus knee-jerk short-term reactions. Long term growth requires focus, clarity of strategy and...

19 August 2019

Mark Ritson's brutal takedown of CMOs only half right?

Sunita Gloster, Chief Customer Officer

Industry Contributor

Sunita Gloster, Chief Customer Officer
WPP

My Takeout: Mark Ritson is brutal and very much on brand. Of course he’s right. You'd be brave to suggest he wasn’t. But perhaps only half right? Consider whether the shrinking CMO...

19 August 2019

If paid search is a drug, social referral traffic could be worse

Lizzie Young, Managing Director - Commercial Partnerships

Industry Contributor

Lizzie Young, Managing Director - Commercial Partnerships
Nine Entertainment

My Takeout: We know Facebook have built a newsfeed, encouraged news organisations to put their content on the platform, changed their algorithm so that less traffic was seeing that content, realised they...

19 August 2019

Why Nike's annual subscription service for kids' shoes is an absolute cracker

Suzy Nicoletti - Managing Director

Industry Contributor

Suzy Nicoletti - Managing Director
Twitter

My Takeout: With a two and three year-old, I know first hand how much of a nightmare shoes shopping can be. Queues are lengthy, shops are crammed and the whole trip can...

19 August 2019

Ex-News Corp exec unveils an 'attention economy' holding company, plans shake-up of clickbait, vanity metrics

Professor Karen Nelson-Field

Industry Contributor

Professor Karen Nelson-Field
University of Adelaide, Centre For Amplified Intelligence

My Takeout: We have definitely moved from simply thinking about the attention economy to a place of action. And the industry is starting to feel optimistic again. Optimistic that incomparable, impure and...

19 August 2019

UK's biggest post-war ad campaign aside, there's a global Brexit fallout coming for marketing - Australia too

Nicola Lewis, Chief Investment Officer

Industry Contributor

Nicola Lewis, Chief Investment Officer
GroupM

My Takeout: I was recently on holiday in the UK when Boris Johnson became Prime Minister and noted a shift in the traditional greetings and small talk. It’s gone from quips about...

19 August 2019

I'm biased but the 'orgy of short-sightedness' is hurting marketing

Lou Barrett, Managing Director, National Sales

Industry Contributor

Lou Barrett, Managing Director, National Sales
News Corp Australia

My Takeout: The core argument that underpins a lot of the research undertaken by Field and Binet is simple: lured by the promise of fast results from digital media advertising, many companies...

19 August 2019

Marketer in-housing is an agency trust and capability issue, less about cost

Karen Halligan, Practice Lead – Media Value Advisory

Industry Contributor

Karen Halligan, Practice Lead – Media Value Advisory
KPMG

My Takeout: I strongly suspect that trust and control are the primary drivers of in-housing in Australia, with cost reduction expectations closely following. However, this is a complex and potentially time consuming...

19 August 2019

Changes in audio and video content consumption are 'mind blowing', there's more to come

Gai Le Roy, CEO

Industry Contributor

Gai Le Roy, CEO
IAB Australia

My Takeout: UK’s independent regulator for the communications services, Ofcom, has released its second annual Media Nations Report , which reviews key trends in the television, online video, radio and other audio...

19 August 2019

Excessive agency profits in current fee model are wildly wrong

Priya Patel, Managing Director

Industry Contributor

Priya Patel, Managing Director
DDB

My Takeout: Most agencies and clients would likely agree the current fee-based models are not optimal for accurately measuring an agency's contribution or matching clients’ needs to deliver increasing efficiencies. The fee-based...

19 August 2019

Regulators are using 'artificial' avatars to monitor how brands behave online

Teresa Davis, Associate Professor, Marketing

Industry Contributor

Teresa Davis, Associate Professor, Marketing
University of Sydney

My Takeout: The UK Advertising Standards Authority (ASA) has a five-year plan for monitoring brands with 'artificial avatars' to address issues around advertising which are of concern to the public. Advertising Intelligence...

19 August 2019

AI is hitting the boardroom - why and what next for marketing?

Amanda Johnston-Pell, CMO,

Industry Contributor

Amanda Johnston-Pell, CMO,
IBM Australia, New Zealand & India

My Takeout: Of all the tech solutions IBM offers, AI is the one I’m asked about most often. And why are we talking so much about AI now? AI has been with...

19 August 2019

Market Voice

19 August 2019 3min read

It’s weird: streaming services are boosting demand for cinema’s big screens

Subscription video services are capturing more consumer attention and revenue, putting ad-funded TV networks under pressure.

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

16 August 2019 3min read

Why media company activism is risky but crucial in driving culture change for Australian women

Bauer CEO Brendon Hill says the activist agenda Bauer is taking on for women - from the "Tampon Tax" to "Financially Fit Females" and "Financial Elder Abuse" initiatives - is galvinising the company and proving a powerful force for driving change for women.  

Go deeper 3min read

Brendon Hill

CEO - Bauer Media

The National agenda

What's influencing business, politics & society this week

Powered byNews media works

Myki data misuse could attract $500k fine for Victoria

Takeout: The legal discussion on data privacy is shifting, and marketers need to be aware: “There was an idea that you can...

19 August 2019

Mars Foods backs startups producing edible insects and imitation meat

Takeout: With huge multinationals now investing in food trends such as edible insects and plant-based meat, we are...

19 August 2019

Key economic indicators causing concern for Australia

Takeout: The expectation that we are going to get richer and richer as a nation is being challenged by a bleak economic...

19 August 2019

ATO employing datamining to check your tax return

Takeout: Consumers and businesses need to ensure that they are keeping records to support their claims in order to avoid...

19 August 2019

THE PULSE

Cheap, cheap: Mi3 readers are unmoved - nearly 60% say advertisers just want lowest cost in their media and agency dealings. Just 15% say transparency is real. 27% like Virgin Airline’s pitch model. Go deeper. Read on.

Opinion

Opinion

The ACCC is challenging industry ethics - it's time to step-up

By Isabelle Dunn - Chief Digital Officer - Hearts & Science

12 August 2019 2min read

By Isabelle Dunn - Chief Digital Officer - Hearts & Science

12 August 2019 2min read

The Deep Dive

By Paul McIntyre - Executive Editor

12 August 2019 6min read

The Deep Dive

The Deep Dive

How Virgin set a new benchmark for agency reviews, transparency and procurement

By Paul McIntyre - Executive Editor

11 August 2019 5min read

By Paul McIntyre - Executive Editor

11 August 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

5 August 2019 5min read

Opinion

Opinion

Serious and hilarious: The best one-liners from Advertising Week

By Paul McIntyre - Executive Editor

5 August 2019 4min read

By Paul McIntyre - Executive Editor

5 August 2019 4min read

Leader

By Paul McIntyre - Executive Editor

4 August 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

29 July 2019 6min read

Opinion

Opinion

Houston, we have a problem

By Leigh Terry - CEO, IPG Mediabrands APAC

29 July 2019 5min read

By Leigh Terry - CEO, IPG Mediabrands APAC

29 July 2019 5min read

Opinion

Opinion

Gravy train: PwC's Facebook storm last week, KPMG this week with ThinkTV?

By Paul McIntyre - Executive Editor

29 July 2019 5min read

By Paul McIntyre - Executive Editor

29 July 2019 5min read

Leader

By Paul McIntyre - Executive Editor

22 July 2019 5min read