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Opinion

London strikes: Coups, reviews and why WPP HQ wants 100% control of the 'Australian experiment'

Plotting a new path (l-r): WPP AUNZ chairman Rob Mactier, WPP Global CEO Mark Read and WPP AUNZ CEO Jens Monsees

By Paul McIntyre - Executive Editor

5min read

The plots are literally flying on the reason for WPP’s surprise move to reacquire the circa 40% stake of WPP Australia and New Zealand that sits with investors on the Australian Stock Exchange. From secret coups to CEO reviews, the stakes are high.

Go deeper 5min read

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

Mark Ritson: We needed marketers, we got comms muppets.

By Paul McIntyre - Executive Editor

4min read

After a somewhat challenging 2020, next year brings us closer to the cookie apocalypse, which industry warns could render 85% of digital marketing redundant. Something to look forward to. Elsewhere Mi3's podcasts gained the inside track on marketers' strategies to stop budgets being slashed; how to digest and effect the key tenets of marketing science in hours rather than weeks or months; the huge, untapped opportunities in B2B marketing; plus the future of out of home and TV. We've compiled the top ten by streams below, but there are many, many more nuggets of gold at our dedicated podcast page.

Go deeper 4min read

News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Virgin Australia marketing boss Michael Nearhos exits

Following a difficult year for the airline industry, Virgin Australia's General Manager, Brand and Marketing Michael Nearhos has exited the business. The company confirmed his departure, with Velocity CMO Dean Chadwick thanking...

Search surge: Virgin marketing boss Michael Nearhos on tapping pent-up demand, and why Velocity is key to regaining altitude

Virgin Australia had to make deep cuts to an already lean marketing team after Covid grounded planes and pushed it into administration. Under new private equity ownership, the airline is now gaining...

Who's counting? Magna has ad market back 6%, Zenith calls it 12%; 2021 looks healthier

IPG Mediabrands' investment intelligence arm Magna has the Australian ad market back 6.2% in 2020. Publicis-owned Zenith has it back 12%. They both agree that 2021 looks healthier, with digital to drive...

Woolies' Cartology hires IAG's Analytics lead Willem Paling for post-cookie media surge

After a quiet takeover of Quantium's media unit, the massive scale-up by Woolworth’s retail media division Cartology continues unimpeded by Covid with the hire of IAG’s head of Customer Growth and Analytics,...

Intelligence Briefs

Want truth? 2020 was the year marketing had to have to bury a tormenting decade of ‘The CMO is dead’

Industry Contributor

Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

My Takeout: The CMO is dead – since 2012... Syl Saller, Chief Marketing and Innovation Officer at Diageo in a recent World Federation of Advertisers (WFA) paper on the 'CMO Conundrum' calls...

Why are Aussies with the least spending the most?

Industry Contributor

James Jayesuria, MD and Michael Cullen, Consultant - Nature Sydney

My Takeout: The strategic insights consultancy firms Nature and The Lab have been tracking these societal shifts since March. As part of their work, they’ve identified and grouped Australians into five broad...

The way we create solutions for brands has evolved, so the way we price services must evolve too

Industry Contributor

Lizzie Strobel, Head of Production - Digitas Australia

My Takeout: The complexity of modern-day marketing means it’s no longer reasonable to expect a creative team to crack a brief in a bubble by churning out a few TV scripts and...

Journalism will never have a “Social Dilemma”

Industry Contributor

Adam Singolda, CEO - Taboola

My Takeout: The crux of Netflix’s recent documentary, The Social Dilemma , rests on one foundational message: the over-collection of personally identifiable information has provided social platforms with the power to manipulate...

THE PULSE

The correct calculations: 63% of Mi3 readers say they are on top of their Dirichlet curves, ESOV and marketing maths. A further 31% admit they are below par, while the remaining 6% say it doesn't factor into their role. View it or do it now.

Let's go. Next Pulse.

MI3 VIDEO

A Show Called Brandin' - a joint venture between Mi3, LinkedIn Marketing Solutions and The Branding Report

Top CMOs on how Bunnings, Woolies, Atlassian and Four Pillars Gin are saving the world

The fifth and final episode of A Show Called Brandin’ for 2020 sees marketers from CommBank, Xero and Simply Energy share the emotional connections and reignited passions for brands that got them through Covid. However, B2B marketers in Australia and New Zealand are twice as likely to use rational messaging than emotional - big mistake? Does advertising that appeals to the heart fill the funnel with new and out-market customers? Watch the show to find out.

Road to recovery: Indie agency alliance predicts revenue and workforce bounce back in 2021

3min read

Dentsu's MKTG ups sports and entertainment offering following a raft of new appointments

2min read

Minutes to spare: Foxtel takes top spot in BVOD viewing for 2020, nabs 37% share

1min read

The key consumer clusters for a post-Covid world - and how to reach them

4min read

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5min read

By Paul McIntyre - Executive Editor

9 December 2020 5min read

Deep Dive

Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it

By Paul McIntyre - Executive Editor

7 December 2020 6min read

By Paul McIntyre - Executive Editor

7 December 2020 6min read

Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5min read

By Paul McIntyre - Executive Editor

6 December 2020 5min read

Deep Dive

Mi3's biggest tech trends for 2020 in five minutes: From martech, adtech, data to cookies and CX - here's our Top 20 technology stories

By Paul McIntyre - Executive Editor

4 December 2020 6min read

By Paul McIntyre - Executive Editor

4 December 2020 6min read

Deep Dive

Ogilvy’s Rory Sutherland on why marketers are wasting 75% of their powers; top CMOs on how Bunnings, Woolies, Atlassian and Four Pillars Gin are saving the world

By Paul McIntyre - Executive Editor

1 December 2020 4min read

By Paul McIntyre - Executive Editor

1 December 2020 4min read

Deep Dive

Marketing maths and dreaded Dirichlet curves: Why ANZ marketers and agencies must close the gap on doing numbers, fast

By Paul McIntyre - Executive Editor

30 November 2020 5min read

By Paul McIntyre - Executive Editor

30 November 2020 5min read

Deep Dive

A Show Called Brandin': Stop selling to those who are already buying, start growing; and why you might want to hold back that millennial joke

By Paul McIntyre - Executive Editor

24 November 2020 5min read

By Paul McIntyre - Executive Editor

24 November 2020 5min read

Deep Dive

The next Accenture Interactive, Deloitte Digital? Capgemini and RXP CEOs on the Australian deal the holding companies missed

By Paul McIntyre - Executive Editor

23 November 2020 5min read

By Paul McIntyre - Executive Editor

23 November 2020 5min read

Deep Dive

Koala CMO, DDB's Leif Stromnes: Brands to rebuild post-Covid Australia - investing in community will pay off big time

By Paul McIntyre - Executive Editor

18 November 2020 5min read

By Paul McIntyre - Executive Editor

18 November 2020 5min read

Deep Dive

A Show Called Brandin' - balancing brand and performance, why marketers are fluffing ROI measurement and what not to ask in pitches

By Paul McIntyre - Executive Editor

17 November 2020 4min read

By Paul McIntyre - Executive Editor

17 November 2020 4min read

Your Intelligence Briefs

Most Popular

The Facebook boycott: a chance to properly probe effectiveness - is 1.7 seconds enough?

Industry Contributor

Jonathan Fox, Director of Effectiveness - Nine

My Takeout: Facebook users spend an average of 1.7 seconds with each item of Facebook content. Very few consumers make it 50% of the way through Facebook video ads, providing a very...

WFH versus the office for building culture: Danny Bass is only half right

Industry Contributor

Sarah Wyse - Head of AFL Media Network

My Takeout: A great working culture and a healthy business have nothing to do with where you get your work done. I agree with Danny Bass when he says businesses who have...

Here's a tip - audio and radio sector is set for new growth

Industry Contributor

Venessa Hunt, Chief Digital Strategy Officer - GroupM

My Takeout: We have never seen a time like this before in the radio industry and the timing could not be better. The radio industry and wider audio industry is coming together...

Is Australia really undergoing a Covid reset? No, a concerning culture clash is coming

Industry Contributor

Amanda Windus, Managing Director Brisbane - The Lab Insight & Strategy

My Takeout: While the war-time solidarity and expression “in it together” has been the 2020 mantra, our research has revealed sharp differences in people’s COVID-19 experience. Opposing thoughts and feelings are coming...

OOH's second brush with lockdown: survival of the smartest

Industry Contributor

Bruce Mundell, Group Director - Customer Strategy - oOh!Media

My Takeout: If you were a leader of our country, what would you have chosen to do in a global pandemic? Especially with no rulebook and a limited understanding of the virus...