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News 5 min read
 

Ex-Unilever exec Paul Connell joins Big Red Group as CMO - says no need to save the world or ‘cause jump’ as growth and purpose go hand in hand
By Sam Buckingham-Jones - Deputy Editor

Big Red Group's new CMO Paul Connell has seen the good, the bad and ugly of firms trying to be ‘purpose-led’. There are those that just tick the box, others...
Market Voice 2 min read
 

Why Dentsu Creative’s new structure, strategy and processes will work where other consolidation plays failed

By Kirsty Muddle, CEO ANZ - Dentsu Creative | Partner Content

A lot of agencies have tried to put media and creative back together – with some success, especially at scale. As Dentsu Creative’s ANZ CEO Kirsty Muddle writes, that’s why Dentsu’s...
Industry Contributor 4 min read
 

Five tips to avoid your agency being an expensive disaster (from an agency boss)
By John Vlasakakis - Co-founder, Next&Co

Partnering with the right agency is one of the most impactful decisions marketers can make. When both parties have their values and vision aligned, positive results are inevitable. Conversely, choosing
News Plus 4 min read
 

Mediabrands' Initiative funds IVF for employees, cuts ‘whack a mole’ transactional salary rise budget: Mel Fein

By Sam Buckingham-Jones - Deputy Editor

Initiative is the first agency in Australia to offer its people free IVF treatment and adoption support, in a bid to create a culture of loyalty, retain its people and avoid incremental...
Deep Dive 7 min read
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Toyota’s ‘humility’ challenge and big fix: An Australian brand makeover expands across 17 Asian markets to tackle next gen perceptions that rivals are snappier, louder, more innovative on mobility’s future
By Paul McIntyre and Sam Buckingham-Jones

Australia is Toyota country and the brand holds similar clout and market dominance across 17 key markets in Asia. But there were looming clouds on the horizon that some Toyota APAC execs...
News 3 min read
 

Sue Squillace to depart Dentsu within weeks
By Sam Buckingham-Jones - Deputy Editor

Sue Squillace is leaving Dentsu this month after three years as CEO of Carat and, more recently, CEO of Dentsu Media, it has been announced. Two months after Dentsu ANZ’s...
Industry Contributor 4 min read
 

What Red Bull, Nespresso, Aldi - and behavioural science - can teach us about brand framing and context over content
By Dan Monheit - Co-founder & Director of Strategy, Hardhat

Context matters far more than content, argues Behavioural Science expert and Hardhat co-founder Dan Monheit argues. Therefore, your messaging strategy should be shaped accordingly. Here are three key questions to
Super Cannes '22 3 min read
 

P&G Chief Brand Officer Marc Pritchard: Profit drives good, not vice versa – and sustainability cannot be our main message
By Brendan Coyne - Editor

P&G’s top marketer Marc Pritchard thinks the packaged goods giant went too far in its pursuit of purpose before profit. Now it’s flipping back to growth first in order to...
Industry Contributor 4 min read
 

Human v machine intelligence: Google has made its biggest change to Google Ads since… ever?

By Gary Nissim - Managing Director, Indago Digital

Performance Max is Google’s next iteration of campaign in Google Ads, and it’s at once exciting, scary, and powerful – and advertisers will have no choice but to learn how
Super Cannes '22 3 min read
 

‘In a recession, you should cut your performance budget, because nobody’s buying’: B2B Institute on how brand marketers can avoid the axe by ditching fluffy metrics
By Paul McIntyre & Brendan Coyne

Brand budgets are usually the first casualty of recession. But lead generation or performance budgets should actually be cut, argue Jon Lombardo and Pete Weinberg, respective heads of research and...
News Plus 5 min read
 

'Time to fix a broken ecosystem': All Australian holdcos plug Amplified Intelligence attention API into systems
By Paul McIntyre and Sam Buckingham-Jones

Karen Nelson-Field’s company Amplified Intelligence has signed-up all five Australian holdcos to its attention planning API, marking a “fundamental shift” in the way media investments are made. OMG’s Kristiaan Kroon, GroupM’s...
News 4 min read
 

Telstra names IAG's Brent Smart as new CMO, replacing Jeremy Nicholas
By Sam Buckingham-Jones - Deputy Editor

Telstra has named Brent Smart, former Saatchi & Saatchi CEO turned IAG CMO, to lead its 300-strong marketing team as Chief Marketing Officer. He’ll take over from Jeremy Nicholas, who...
Super Cannes '22 5 min read
 

Vanity metrics must die: Salesforce's top marketer culls content, meaningless reporting as growing pains bite
By Brendan Coyne - Editor

Salesforce’s brand chief is waging war on vanity metrics – i.e. measuring quantity of output over quality of result. Hence the firm is no longer worrying about the number of...
Super Cannes '22 5 min read
 

Lego CMO Julia Goldin: Brands, platforms failed to make digital safe for kids, brands – act now or risk same screw ups with web3
By Brendan Coyne - Editor

Brands, platforms and regulators have completely failed to tackle the challenges of the current web – ad fraud is set to be a $120bn problem in 2022, per the ANA...

News 3 min read
 

Vic Labor pitches $8m media account ahead of state election – OMD, Dentsu, Mindshare in running

By Sam Buckingham-Jones - Deputy Editor

Victorians are scheduled to go to the polls in late November, and the Victorian Labor Party is getting ready. It has $8 million to spend, and has invited some of...

News

News 4 min read
 

Thermomix to appeal after influencer paid in cash and $2,300 product shares Instagram story
By Sam Buckingham-Jones - Deputy Editor

Thermomix Australia will appeal a decision by Ad Standards after it found the company in breach of the Code of Ethics for paying an influencer in cash and with a...
News 3 min read
 

Andrew Howie joins Taco Bell as CMO
By Sam Buckingham-Jones - Deputy Editor

After four years at Amazon, former Westpac and Meat & Lifestock Australia marketer Andrew Howie has joined a rapidly growing Taco Bell as Chief Marketing Officer.

News 2 min read
 

Myer extends 12-year media relationship with Essence
By Sam Buckingham-Jones - Deputy Editor

Department store Myer has appointed Essence to handle its media, 12 years after the agency was first named to the account. Myer is a “key Essence client” in Australia, the...
News 2 min read
 

Marie Galinsky made National Sales Director at Fabulate
By Sam Buckingham-Jones - Deputy Editor

Fabulate has promoted Marie Galinsky to the role of National Sales Director, as the content marketing platform moves to boost its east coast sales presence.

News 3 min read
 

Uber launches ANZ ads business, hires LinkedIn's Michael Levine to lead
By Sam Buckingham-Jones - Deputy Editor

Uber has launched its first ad business outside the US - in Australia and New Zealand, and Michael Levine, formerly LinkedIn's Head of Enterprise Marketing has been hired to lead...
News 2 min read
 

Celebrity Cruises names PHD to media account

By Sam Buckingham-Jones - Deputy Editor

Celebrity Cruises has appointed PHD Australia to its ANZ media account after a pitch. It’s looking for rapid growth as travel restrictions ease and Australians and New Zealanders get back...

Your View - Make a Point

This Week's Poll Our Previous Poll
The Pulse

This Week's Poll

The Pulse The ANA suggests digital ad fraud is a $120bn problem. IAB Australia suggests its less than 4 per cent. Do you think the true figure is:

Vote to see the results

Our Previous Poll

The Pulse Are we about to see a new wave of ESG, climate and sustainability in brand advertising over the coming weeks?

41%

Yes, it’s topping the corporate and political agenda.

15%

No, brands with something to say are already pushing that line.

44%

Maybe - let’s hope the ACCC is watching.
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