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Featured this week

Deep Dive 8 min read

Australian unicorn SiteMinder plots global surge as travel rebounds, but ex-Leo Burnett digital chief turned CMO says brands, agencies have B2B marketing and in-housing all wrong

By Paul McIntyre & Brendan Coyne

SiteMinder is likely the biggest Australian tech company you’ve never heard of. But the $1.1bn hotel booking system unicorn is headed for an IPO – and that will soon change. CMO Mark Renshaw says another attitude adjustment is required when it comes...

News Plus 4 min read

Split vision: Specsavers backs brand as challenger rival Bailey Nelson sees 400% growth in online conversions with VR play

By Josh McDonnell and Freya Morris

Market leader Specsavers and challenger brand Bailey Nelson are diverging wildly for their post-Covid growth plans. Bailey Nelson has gone big on e-commerce, delving into virtual reality to keep sales alive, seeing conversions increase 400 per cent. Specsavers, following an...

News Plus 4 min read

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

By Paul McIntyre and Brendan Coyne

The 2021 MFA Awards finalists have been announced and one judge, Coles’ Kate Bailey, found the process forced a personal rethink on media and its commercial impact. But Mindshare CEO, Katie Rigg-Smith, said the best entries also recognised that media alone cannot...

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Keep Reading

News Analysis 7 min read

Australia Post CMO Amber Collins: e-comm, supply chain crunch needs intuitive CX before comms

By Paul McIntyre - Executive Editor

Last Saturday Australia Post’s “double vaxxed” CMO Amber Collins was in a Melbourne distribution hub from 7am for nine hours packing parcels for eager online shoppers. A perfect storm of...

News Analysis 4 min read

Nine hedges 14m logged-in people-based marketing bet, pairs fierce rivals Adobe and Salesforce, lands attention metrics deal, makes CPM, automation push for full-funnel 'Total TV' trading

By Paul McIntyre and Josh McDonnell

About 5,000 people yesterday tuned in live for Nine's 2022 Upfronts presentation, positioning itself as "Australia's media company" and rounding out its push into "people-based marketing" with a Salesforce deal...

News Plus 5 min read

As Nine and 10 make hay, Seven still seeking subscription streaming partner, but Kurt Burnette says SVOD rivals may yet come unstuck

By Sam Buckingham-Jones - Senior Writer

Seven insists it will not "be rushed" into striking an SVOD partnership despite rival networks forging ahead and CEO James Warburton stating in November 2019 an announcement was likely by mid-2020. Meanwhile, competitors...

Market Voice 5 min read

Do we need to throw out the rulebook this Christmas? What to expect at shopping destinations

By Phil McAveety - Chief Customer Business Development Officer - Scentre Group | Partner Content

As much of Australia looks forward to emerging from long lockdowns in the coming weeks, there is huge pent-up demand for retail therapy. Scentre Group, which operates 42 Westfield shopping...

Deep Dive 8 min read

Digital fatigue: Fintech Superhero burns start-up playbook by swerving social, piling into out of home, TV for rapid scale and embracing media wastage as good

By Paul McIntyre & Brendan Coyne

The brainchild of a former stockbroker and Booktopia’s CTO, Australian fintech Superhero has ripped up the start-up playbook and powered to massive millennial and Gen Z growth off the back of...

News Plus 3 min read

Lion’s top marketer: CFOs have to understand that brands can’t charge more for doing their job on ESG; drinks giant eyes aligned supply chain

By Paul McIntyre & Brendan Coyne

Lion's new top marketer Anubha Sahasrabuddhe says charging consumers more to fund sustainability and comply with ESG targets is "the worst possible thing" brands can do. She says marketers are...

News 2 min read

As lockdowns bite, media and marketing execs race for programmatic skills and Ritson's mini MBA

By Sam Buckingham-Jones - Senior Writer

While Australia's media and marketing supply chain is suffering a serious talent crunch, thousands of agency staff and marketers have used the pandemic to upskill. Since last year, more than 1,600...

Deep Dive 8 min read

GroupM CEO Christian Juhl: We'll recommend brands pull spend from publishers and platforms that do not decarbonise; we're not planning staff cull; Aimee Buchanan's to do list

By Paul McIntyre & Brendan Coyne

Christian Juhl, Global CEO of the world's biggest ad buying group, says brands want metrics that mean something, and sustainability is top of the agenda. He says quality or 'Q-CPMs'...

News Plus 3 min read

Commbank's ASB win triggers Accenture Interactive-Monkeys to hunt NZ boom: 100 staff, 20% of regional revenues by 2023 says Mark Green

By Josh McDonnell - Senior Writer

Fresh off of its first local client win in New Zealand, CommBank-owned ASB, Accenture Interactive is geared up for rapid expansion, hoping to have 100 staff working for the business...

Programmatic DOOH 7 min read

Programmatic DOOH and dynamic creative: What’s the hold-up; can marketers and agencies re-engineer creative dynamics to unlock growth?

By Danielle Long - Contributing Editor

Dynamic creative – the ability to change ads in real time to better suit the audience and environment – was supposed to change the game. Brands are testing the waters,...

The Rise of Retailer Media 5 min read

‘Almost all retailers are thinking about launching media businesses’: Why Australia must prepare for next wave, who's next and why Facebook and Google may have most to lose

By Sam Buckingham-Jones & Brendan Coyne

Almost all Australian retailers are thinking about launching owned media businesses, according to Omnicom-owned Resolution Digital – and not just within FMCG. The question is who will be next? Bunnings or will...

Industry Contributor 4 min read

ESG: the only acronym that matters – media agencies need to get their act together

By Sarah Keith - Group MD, Active International Media & Involved Media

The world is moving on ESG. Brands are pushing suppliers – including media owners and agencies – to align with their corporate environmental, social and corporate governance agendas. That means

Mi3 Special Report: Australia's looming $1bn retailer media market

Australia's retailers are gearing up to become major media channels.
US retailers are already displacing 'legacy' publishers.
All retailers are eyeing media, not just supermarkets and FMCG.
Mi3 supported by Resolution Digital have produced a 28-page report with cross-industry views on what you need to know.

Expert analysis & market impacts for brands, publishers and agencies.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 28-page report here.

News

News 2 min read

Inc. Digital Media CEO Loan Morris departs, former ViacomCBS exec steps in

By Josh McDonnell - Senior Writer

Independent media agency inc. Digital Media's CEO Loan Morris is returning to France after five years with the business. Former ViacomCBS executive Claire O’Connor will take over as MD.

News 2 min read

Cummins&Partners promotes founding partner Kirsty Muddle to CEO

By Josh McDonnell - Senior Writer

Kirsty Muddle, one of the founding partners of indie agency Cummins&Partners, has been promoted to CEO following the departure of Chris Jeffares in January this year.

News 1 min read

Sheryl Marjoram swaps McCann London to lead DDB Group Sydney

By Josh McDonnell - Senior Writer

DDB Group Sydney has appointed Sheryl Marjoram, McCann London’s CEO, as its new lead. She steps into the role following the promotion of Priya Patel to CEO of DDB Group...

News 1 min read

Avis is ‘Driven by Better’ in new brand platform

By Sam Buckingham-Jones - Senior Writer

Avis Budget Group has positioned its Avis brand as “Driven by Better” in a new platform from agency Host/Havas.

News 2 min read

S4 Capital merges Zemoga into Media.Monks, expands into tech

By Brendan Coyne - Editor

Sir Martin Sorrell's S4 Capital is aiming to get closer to chief technology and IT officers – not just marketers – in a bid for further growth. The firm marked...

News 1 min read

IAB names Sarah Waladan as Policy & Regulatory Affairs Director

By Sam Buckingham-Jones - Senior Writer

With an ACCC report into the digital advertising ecosystem imminent and various legislative changes on the horizon for privacy and the digital environment, IAB Australia has appointed Sarah Waladan as...

Market Voice

Market Voice 5 min read

Do we need to throw out the rulebook this Christmas? What to expect at shopping destinations

By Phil McAveety - Chief Customer Business Development Officer - Scentre Group | Partner Content

As much of Australia looks forward to emerging from long lockdowns in the coming weeks, there is huge pent-up demand for retail therapy. Scentre Group, which operates 42 Westfield shopping centres across ANZ, has polled thousands of customers on their Christmas plans. The results should give brands and retailers some pre-festive cheer.

Your View - Make a Point

This Week's Poll Our Previous Poll

Our Previous Poll

Current lockdowns aside, does your employer give you sufficient flexibility in terms of how and when you want to work?

92%

Yes – it’s all about output

2%

No – they still want traditional approach

6%

In transition – the tanker is turning

Featured this week

Australian unicorn SiteMinder plots global surge as travel rebounds, but ex-Leo Burnett digital chief turned CMO says brands, agencies have B2B marketing and in-housing all wrong

Split vision: Specsavers backs brand as challenger rival Bailey Nelson sees 400% growth in online conversions with VR play

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

Keep Reading

Australia Post CMO Amber Collins: e-comm, supply chain crunch needs intuitive CX before comms

Nine hedges 14m logged-in people-based marketing bet, pairs fierce rivals Adobe and Salesforce, lands attention metrics deal, makes CPM, automation push for full-funnel 'Total TV' trading

As Nine and 10 make hay, Seven still seeking subscription streaming partner, but Kurt Burnette says SVOD rivals may yet come unstuck

Do we need to throw out the rulebook this Christmas? What to expect at shopping destinations

Digital fatigue: Fintech Superhero burns start-up playbook by swerving social, piling into out of home, TV for rapid scale and embracing media wastage as good

Lion’s top marketer: CFOs have to understand that brands can’t charge more for doing their job on ESG; drinks giant eyes aligned supply chain

As lockdowns bite, media and marketing execs race for programmatic skills and Ritson's mini MBA

GroupM CEO Christian Juhl: We'll recommend brands pull spend from publishers and platforms that do not decarbonise; we're not planning staff cull; Aimee Buchanan's to do list

Commbank's ASB win triggers Accenture Interactive-Monkeys to hunt NZ boom: 100 staff, 20% of regional revenues by 2023 says Mark Green

Programmatic DOOH and dynamic creative: What’s the hold-up; can marketers and agencies re-engineer creative dynamics to unlock growth?

‘Almost all retailers are thinking about launching media businesses’: Why Australia must prepare for next wave, who's next and why Facebook and Google may have most to lose

ESG: the only acronym that matters – media agencies need to get their act together

Mi3 Special Report: Australia's looming $1bn retailer media market

News

Inc. Digital Media CEO Loan Morris departs, former ViacomCBS exec steps in

Cummins&Partners promotes founding partner Kirsty Muddle to CEO

Sheryl Marjoram swaps McCann London to lead DDB Group Sydney

Avis is ‘Driven by Better’ in new brand platform

S4 Capital merges Zemoga into Media.Monks, expands into tech

IAB names Sarah Waladan as Policy & Regulatory Affairs Director

Market Voice

Do we need to throw out the rulebook this Christmas? What to expect at shopping destinations

Your View - Make a Point

This Week's Poll

Our Previous Poll

92%

2%

6%

Make it personal