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News Analysis

By Josh McDonnell - Senior Writer

Analysing this week's latest industry news

Dentsu's out of home specialist agency Posterscope is set to reintegrate back into client teams as the holding group begins the next stage of its restructuring following the sudden exit of CEO...
Facebook "hasn't shot out the lights," on audiences for a weekly news wrap it paid Network Seven to develop, says chief revenue officer Kurt Burnette. But Junkee Media CEO Neil Ackland is...

Publicis Liberté is the latest approach in a long line of flexible working arrangements inside agencies that opens up opportunities for sabbaticals, more flexible work arrangements, new perks and benefits which includes the ability to set...

After months of deliberation, the first local play for the newly merged ViacomCBS has been revealed. The content and distribution giant is eyeing more ad revenue and the future of local content...

Intelligence Briefs

The 'Greta effect' will see more brands feel green heat. Bank on it

Steve Martin, Global CEO

Industry Contributor

Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

My Takeout: The ‘Greta effect’ is rubbing off on brands both big and small. And she’s not the only high profile person putting the planet first. Brands that have yet to act...

Netflix investor wobbles: Is broadcast TV history repeating, just faster?

Ashley Earnshaw, CEO

Industry Contributor

Ashley Earnshaw, CEO - Vizeum

My Takeout: Is Netflix suffering the same long term health challenges of the broadcasters that it disintermediated? Netflix's story is transfixing. Having begun life as a “need to have” platform, it may...

How marketers and agencies can navigate a world without cookies

Anna Stoyanova, VP, Head of Product

Industry Contributor

Anna Stoyanova, VP, Head of Product - Essence Australia

My Takeout: The ad tech industry is obviously invested in finding a solution to the identity conundrum. We also need to make sure that the solution is not only reliable, but also...

THE PULSE

Not 'getting' it: More than half of Mi3 readers say the finance department doesn't understand the need to invest in brand as a growth driver. Another 35% say finance gets it but marketers struggle to articulate why.  View it or do it now.

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

Val Morgan Cinema - Top Gun 2

When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun

17 February 2020 3min read

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema

Opinion

Opinion

Maccas CMO Jenni Dill departs - more marketers under the pump

By Paul McIntyre - Executive Editor

10 February 2020 5min read

By Paul McIntyre - Executive Editor

10 February 2020 5min read

Deep Dive

By Paul McIntyre - Executive Editor

10 February 2020 9min read

Opinion

By Paul McIntyre - Executive Editor

3 February 2020 5min read

Deep Dive

By Paul McIntyre - Executive Editor

2 February 2020 6min read

Leader

By Paul McIntyre - Executive Editor

27 January 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

26 January 2020 6min read

Leader

Leader

Direct-to-consumer start-ups will lead charge to building brands via programmatic

By Paul McIntyre - Executive Editor

20 January 2020 6min read

By Paul McIntyre - Executive Editor

20 January 2020 6min read

Deep Dive

By Paul McIntyre - Executive Editor

16 December 2019 5min read

Deep Dive

By Paul McIntyre - Executive Editor

8 December 2019 6min read