The Deep Dive

Rise of the customer data platform: 'CDPs' are hot on everyone's list - are they doing what CRM, martech was meant to?

Tech spaghetti - now its customer data platforms [CDPs] that will help deliver data-led, customer-first programs. Deja vu anyone?

By Paul McIntyre - Executive Editor

8 December 2019 6min read

CDP is the hot new acronym blazing a path into tech stacks, promising the Holy Grail of a single customer view and enabling highly efficient customer experience management across all channels at scale. Those that remember the CRM pitches of ten years ago and martech's promise five years ago would be forgiven for feeling a sense of deja vu. But today's proponents claim CDPs actually deliver on the promise - at least where businesses are structuring themselves to be genuinely data-driven. Listen to the full fat version via the Mi-3 podcast.

Go deeper 6min read

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

Mi3's biggest story of the year was Hipages chief customer officer Stuart Tucker unpacking why he risked messing with the "drug of paid search" to build the brand - and how business took off. There's lessons for all in this one.

By Paul McIntyrte - Executive Editor

8 December 2019 6min read

It's been quite a year for the market, Mi3 and the huge response to our launch in May to help stimulate more intelligent conversations, debate and coverage across the marketing, media, agency and technology sectors. Much more is to come from Mi3 in 2020 but here's the top conversations that Mi3 readers - and podcast subscribers - piled into this year. There's insights everywhere. Take the refresher here.

Go deeper 6min read

Opinion

Nonsense: Let's 'surface' 2019's buzzwords and mangled mantras, 'harvest the feedback' and instigate 'process compression'.

We should be "cognisant of the optics" is one of the new lines making its way through industry lingo. Photo : Dan Cook

By Rochelle Burbury - Principal, Third Avenue Consulting

6 December 2019 2min read

Here's a selection of 2019’s most entertaining and cringeworthy words, phrases and acronyms that have pervaded meetings, documents, emails and presentations this year. Yes, they have all been heard – seriously, people actually talk like this – by a small group of trusted corporate nonsense freedom fighters. Liberation for 2020! Enjoy the festive spirit.

Go deeper 2min read

Your Intelligence Briefs

Super Bowl sellout shows Australia needs more major sports events

Industry Contributor

Steve Martin, Global CEO
M&C Saatchi Sport & Entertainment

My Takeout: Reports that Fox had sold out Super Bowl advertising inventory early came as a surprise to many given there was a 5 per cent drop in US audiences last year,...

8 December 2019

How WeWork's implosion applies to media, metrics and spinning yarns

Industry Contributor

Cameron King, Chief Technology & Transformation Officer
Group M

My Takeout: WeWork's spectacular rise and fall raises obvious questions about supposed technology company valuations and the cult of entrepreneurs. But if you take a broad view, we’re presented with three interesting...

8 December 2019

Global brand giants hold strong on advertising

Industry Contributor

David Scribner, Chief Customer Officer
oOh!media

My Takeout: We need to advertise advertising. The proof is there – some of the largest brands in the world are spending big in order to scale and maintain market leadership, so...

8 December 2019

Leaders have a choice on leading and tough superheroes are out

Industry Contributor

Jason Tonelli, CEO
Performics

My Takeout: Brené Brown has been researching what makes a great leader for more than 20 years, focusing on the tough subjects of vulnerability, courage and how to build trust. I, however,...

8 December 2019

The future of retail is omnichannel and Australia has some catching up to do

Industry Contributor

James Dixon, Chief Digital Officer and Partner
Atomic 212

My Takeout: The global omnichannel retail commerce platform market is expected to grow $11.1 billion by 2023 – and there’s a reason – the numbers speak for themselves. Nielsen has found that...

8 December 2019

Australia talks diversity and inclusion, now we must create a sense of belonging

Industry Contributor

Willie Pang, CEO
MediaCom

My Takeout: As a second generation Chinese Australian, I’ve always felt the need to overcompensate for my racial and cultural differences. While I can honestly say that I have never been the...

8 December 2019

THE PULSE

Tajered: We asked Mi3 readers if Henry Tajer’s ousting at Dentsu Australia was a fatal blow for the group. 46% said it didn’t matter because the parent company will always determine success. But 42% said Tajer’s exit was fatal for Dentsu. We watch. View it or do it now.

Let's go. Next Pulse.

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here.

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia

The National agenda

What's influencing business, politics & society this week

Scott Morrison implements biggest public service shake-up since 1987

8 December 2019

Defiant Mark Zuckerberg defends Facebook policy to allow false ads

8 December 2019

While dairy giants like Mengniu run high-tech factories and mega farms making billions, the smaller farmers are struggling

8 December 2019

Risk of real consumer harm': ACCC sends warning on loyalty schemes

8 December 2019

Feed announcements

Advertising: Prepare for two more tough years

6 December 2019 2min read

Australia’s media owners launch major business ad offensive

6 December 2019 1min read

PwC CMO Advisory hires Bryson and Robbins

6 December 2019 1min read

BBC News touts growing affluent audiences - and demand for trusted news

5 December 2019 2min read

Dentsued: Private equity next for Henry Tajer?

By Paul McIntyre - Executive Editor

2 December 2019 5min read

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Leader

Agencies will follow Accenture Interactive model says new boss Mark Green from The Monkeys

By Paul McIntyre - Executive Editor

2 December 2019 5min read

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Opinion

Josh McDonnell joins Mi3 editorial team for 2020 mission

By Paul McIntyre - Executive Editor

1 December 2019 4min read

By Paul McIntyre - Executive Editor

1 December 2019 4min read

Leader

Australia’s “horrific” tall poppy syndrome is killing marketing; CMOs, agencies more “adversarial” than US, UK

By Paul McIntyre - Executive Editor

24 November 2019 7min read

By Paul McIntyre - Executive Editor

24 November 2019 7min read

The Deep Dive

Ex-Amazon exec: Australian dominance complete by 2025 unless e-commerce, customer experience fast-tracked

By Paul McIntyre - Executive Editor

24 November 2019 8min read

By Paul McIntyre - Executive Editor

24 November 2019 8min read

Leader

Traditional media’s best weapon against big tech and the machines

By - Media i

18 November 2019 4min read

By - Media i

18 November 2019 4min read

Leader

Publicis CEO Mike Rebelo: Sapient's platforms and systems the new secret sauce; what next for Starcom, Zenith, Saatchi, Leo Burnett and Digitas?

By Paul McIntyre - Executive Editor

18 November 2019 8min read

By Paul McIntyre - Executive Editor

18 November 2019 8min read

The Deep Dive

Prof. Caron Beaton-Wells counters Mark Ritson on ACCC's 'futile' attempts to crimp Google, Facebook; consumer 'privacy paradox' unpacked

By Paul McIntyre - Executive Editor

18 November 2019 5min read

By Paul McIntyre - Executive Editor

18 November 2019 5min read

The Deep Dive

ACCC Digital Platforms update: Government's response slated for December 15? Concerns rise over bundled tech stacks

By Paul McIntyre - Executive Editor

11 November 2019 5min read

By Paul McIntyre - Executive Editor

11 November 2019 5min read

Leader

IPG's former CEO Danny Bass on his imminent return, industry viciousness and why LinkedIn is a new problem

By Paul McIntyre - Executive Editor

10 November 2019 6min read

By Paul McIntyre - Executive Editor

10 November 2019 6min read

Your Intelligence Briefs

Most Popular

Ads aren't working because we've disappeared up our own left brains

Industry Contributor

Jules Hall, CEO
The Hallway

My Takeout: The world is lost in a left-brain cycle. We’ve gone rational and a little bit dull. Culture-wide. And advertising effectiveness is suffering as a result. At Cannes this year Peter...

2 December 2019

Brand versus CX is a false argument

Industry Contributor

Damian Sharpley, Strategy Partner
CX Lavender

My Takeout: The experience economy is changing the way we need to compete today. There is no doubt that customer experience is a competitive advantage. The most successful organisations tomorrow will be...

2 December 2019

Nike's Amazon snub: Never smile at a crocodile...

Industry Contributor

Jamie Connolly, Group Business Director
Wavemaker

My Takeout: Nike’s stance is a fascinating development with the potential to cause wide-ranging repercussions. It’s also an interesting development when juxtaposed with the recent history of Google and Facebook marching in...

2 December 2019

Agencies: Nobody is forcing you to pitch

Industry Contributor

Nick Behr, CEO
Kaimera

My Takeout: The pitching power imbalance is real, and it’s wrong, but in my experience, it doesn’t reflect the majority of what’s happening in ad land, at least not with Australian owned...

2 December 2019

Premier Foods ditches managing director role for CMO and CCO

Industry Contributor

Brendan Coyne
Contributing editor

My Takeout: The Mr Kiplings owner is making an exceedingly interesting bet on marketing and customer focus to revive its fortunes. So far, it appears to be working. Like Kraft Heinz, Premier...

2 December 2019