Opt-in rates to ad tracking by Apple users are far lower than predicted, with major ramifications for Australia's digital ad industry. While early days, publishers have warned that things may not...

Daimler, owner of Mercedes-Benz, is pitching its media account in Australia, as part of a wider review of its global agency arrangements. Understood to be worth close to $20m in spend, the closed...

Belong, Telstra's low-cost internet and mobile brand, is pitching its $30m media account. Telstra confirmed the pitch but those close to the business denied that the pitch represents a "test run"...

GroupM's Seb Rennie is returning to Australia, filling the vacant Chief Investment Officer role. Rennie returns from Canada, where he managed investment for the region since 2018. He will commence the...

Jenni Barnett, Telstra Digital's Executive Director, thinks retargeting is spam and marketers need to cut it out. As regulators close in on data privacy and intrusive tracking, she said focusing on a...

Small to medium businesses have started taking advantage of Connected TV’s granular reach – and the CTV players are eyeing Facebook and Google's lunch. A new partnership combining Roy Morgan's Single...