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Industry Contributor 5 min read
 

A sorry tale of delivery hell: Five ways agencies and brands should be putting the C into CX strategy

By Julie Dormand - Former CEO, Mercerbell & Senior Advisor, 24 Hour Business Plan

Former MercerBell CEO Julie Dormand had an infuriating experience buying furniture online. Instead of getting mad, she's getting even-handed – highlighting exactly where despite all the talk, the CX journey
Market Voice 3 min read
 

Industry innovation in new tech, AI/ML, attention metrics soared in 2021 – now let’s use it
By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

The advertising industry deserves a collective round of applause. In the face of a global pandemic, near constant – and ongoing – privacy questions and scrutiny, advertisers innovated and experimented...
News 4 min read
 

Australian government will force Big Tech to hand over name, email and phone numbers of defaming anonymous trolls; social media inquiry set into the 'wellbeing of Australians'
By Sam Buckingham-Jones - Senior Writer

The government has taken aim at social platforms in a series of announcements that include a law forcing Big Tech to hand over the name, email address and phone number...
Market Voice 3 min read
 

Time to back the Big Guns in the attention war
By Guy Burbidge - Managing Director, Val Morgan Cinema | Partner Content

Val Morgan is working with Karen Nelson-Field’s team at Amplified Intelligence to study the effect of attention metrics on cinema audiences. As James Bond’s latest film storms the global box...
Deep Dive 4 min read
 

Aldi’s brutally effective secret sauce: Better ads, ideas and creative are more efficient, drive store visits so keep doing it
By Paul McIntyre - Executive Editor

Part One: Aldi has been one of the advertising industry darlings for a decade with its snappy, sometimes witty and mostly engaging ad campaigns - that’s rare for most modern...
Market Voice 4 min read
 

‘The great Aussie SMB reset’: The opportunity for marketers in a massive boom for small and medium businesses

By Michael Levine - Head of Enterprise, LinkedIn Marketing Solutions, Australia | Partner Content

Small businesses are the beating heart of the Australian economy, and after a couple of years of challenges, they’re gearing up for a major resurgence, LinkedIn’s Michael Levine writes. SMBs...
News 5 min read
 

Appetite for disruption: DoorDash vows to eat Menulog, Uber Eats, Deliveroo share; says sports brand growth, e-comm deliveries, merchant-first strategy wins
By Sam Buckingham-Jones - Senior Writer

DoorDash is a big fish in the US but a minnow in Australia's cutthroat on-demand delivery market, which Wavemaker’s Shivani Maharaj reckons is the most competitive sector in the country. DoorDash's local...
Australia Post-Cookies, Post-Privacy 4 min read
 

Menulog CMO warns on publisher walled garden race: Can Nine, Seven, Ten, News collaborate to take on big tech?
By Brendan Coyne - Editor

Brands fear buying ad campaigns across a patchwork of walled gardens will become much harder when cookies are culled. But media owners are busy building their own ecosystems and first...
Deep Dive 8 min read
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How expat Ben Liebmann, $700m MasterChef licensing architect, ended up COO at the world’s best restaurant, tasked with scaling Noma through creativity, media; streaming platforms now coming back for seconds

By Paul McIntyre & Brendan Coyne

The founder of Noma, the world’s best restaurant, hired the man behind the $700m MasterChef juggernaut – and hand-picked by Elizabeth Murdoch to run Shine360 – to scale his world...
Australia Post-Cookies, Post-Privacy 6 min read
 

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

Tech firms are scrambling to create cookie replacements by either using email-based identifiers or by gluing together all the browser and other device identifiers they can muster. The problem is,...
News Plus 3 min read
 

Publicis Groupe's $200m deal for local retailer media platform Citrus triggers tech investors; indie grocer Supabarn backs local Brandcrush to digitise media assets
By Sam Buckingham-Jones - Senior Writer

Indie supermarkets are joining the retailer media market, monetising their in-store and online assets in one spot – Supabarn has just announced it has signed up with Australian platform Brandcrush....
Australia Post-Cookies, Post-Privacy 3 min read
 

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown
By Brendan Coyne - Editor

Who's thinking what on first party data, privacy, identity and digital marketing 2.0? How are they doing it? Adore Beauty. ANZ. Blis. Cashrewards. CommBank....
News Analysis 5 min read
 

Off a cliff: Broadcast ratings - ABC, SBS, Foxtel included - dive 20% in two months as lockdowns end
By Paul McIntyre - Executive Editor

The TV networks are talking a good game as their cash cow, linear television broadcasting, faced an exodus of viewers in the past eight weeks and a return to long-term...
News Analysis 6 min read
 

Geolocation data privacy review a threat to Out of Home, mobile; JCDecaux, others reviewing

By Sam Buckingham-Jones - Senior Writer

Major reform of Australia’s privacy laws appear set to clamp down on how advertisers can use location data, a change that would have profound impacts on the mobile and Out...
News Plus 4 min read
 

Booktopia’s Project $1 billion: Local ecomm darling shoots for the stars with in-housing, predictive sales algorithm, hourly advertising shifts
By Sam Buckingham-Jones - Senior Writer

Booktopia is an Australian e-commerce case study for the post-Covid world, using an algorithm to predict sales, an entirely in-house marketing, advertising and media team, and hourly advertising spend shifts...

Mi3 Special Report: Australia Post-Cookies, Post-Privacy

  • How brands including ANZ, CommBank, Adore Beauty, Little Birdie, Menulog and Westpac are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.
  • Report covers all of Australia‘s major publishers, their strategies.
  • All major alternative IDs covered.
  • Plus marketing consultancies, tech provider and agency insights.
  • Independent Mi3 report, based on 35-plus interviews, supported by MiQ and Resolution Digital.

How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 67-page report here.

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Australia Post-Cookies, Post-Privacy

News

News 1 min read
 

PubMatic's Peter Barry lands global gig, leaves Sydney for New York
By Staff writer

PubMatic has promoted Apac lead Peter Barry to a global role as VP of Addressability. Barry will head to New York for the new gig.
News 3 min read
 

TV bookings down 8.4% on last year but market still up 2.7% in October: SMI
By Freya Morris - Writer

Two sporting grand finals in October 2020 and a corresponding 8 per cent fall in TV bookings this year wasn’t enough to reverse the growth trend as agency bookings lifted...
News 1 min read
 

Publicis picks up Subway, AKQA Media out
By Staff writer

Subway has parted ways with AKQA Media, ending a decade long relationship and opting instead for Publicis, which also handles creative.
News 3 min read
 

One in five media agency staff have experienced bias, but industry DE&I metrics improving: MFA & Media i study
By Sam Buckingham-Jones - Senior Writer

Media agencies should employ more First Nations people and despite improvements are still way off the mark on employing people with disabilities and special needs, according to the annual MFA...
News 4 min read
 

Australian government will force Big Tech to hand over name, email and phone numbers of defaming anonymous trolls; social media inquiry set into the 'wellbeing of Australians'
By Sam Buckingham-Jones - Senior Writer

The government has taken aim at social platforms in a series of announcements that include a law forcing Big Tech to hand over the name, email address and phone number...
News 1 min read
 

Power play: Audience Precision wins RedEarth Energy Storage, hunts creative agency
By Staff writer

Australian energy storage firm RedEarth Energy Storage has appointed Audience Precision to drive growth ahead of an ASX listing in 2022. Ahead of a planned ASX listing, Haydon Bray's firm...

Market Voice

Market Voice 4 min read
 

‘The great Aussie SMB reset’: The opportunity for marketers in a massive boom for small and medium businesses

By Michael Levine - Head of Enterprise, LinkedIn Marketing Solutions, Australia | Partner Content

Small businesses are the beating heart of the Australian economy, and after a couple of years of challenges, they’re gearing up for a major resurgence, LinkedIn’s Michael Levine writes. SMBs are more engaged and looking for new tech to spur growth. Here’s what marketers need to know.

Market Voice 3 min read
 

Time to back the Big Guns in the attention war
By Guy Burbidge - Managing Director, Val Morgan Cinema | Partner Content

Val Morgan is working with Karen Nelson-Field’s team at Amplified Intelligence to study the effect of attention metrics on cinema audiences. As James Bond’s latest film storms the global box office, it’s time for more meaningful metrics – and cinema is in a class of its own on the attention scale, Val Morgan’s Guy Burbidge writes.

Market Voice 3 min read
 

Industry innovation in new tech, AI/ML, attention metrics soared in 2021 – now let’s use it
By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

The advertising industry deserves a collective round of applause. In the face of a global pandemic, near constant – and ongoing – privacy questions and scrutiny, advertisers innovated and experimented like never before, and the whole market is better for it. Success in the next (hopefully disruption-free) year will require collaboration and partnerships.

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