Skip to main content

Your Intelligence Briefs

Streaming wars: Time for the ad-funded empire to strike back?

Ben Willee, General Manager & Media Director

Industry Contributor

Ben Willee, General Manager & Media Director
Spinach Advertising

My Takeout: Disney+ is about to launch in Australia. I thought I needed another streaming service like I needed a hole in the head. Then I saw the trailer for The Mandalorian...

18 November 2019

If you slash spending and cut prices, prepare for three years of pain

Nick Behr, Founder & CEO

Industry Contributor

Nick Behr, Founder & CEO
Kaimera

My Takeout: HBR’s study throws empirical weight behind rules any successful business owner or decision maker should be looking to live by, in good times, but especially in bad: Avoid knee-jerk reactions...

18 November 2019

Smart speakers: The rise of voice is FMCG brands' greatest challenge

Graeme Wood, National Head of Product & Futures

Industry Contributor

Graeme Wood, National Head of Product & Futures
Starcom

My Takeout: The increasing role of audio in the customer experience of many advertiser categories makes it a key focus for 2020. However, creating a consistency of experience across all audio advertising...

18 November 2019

All marketing is performance marketing: the key is making it less rubbish

Brett Dawson, CEO

Industry Contributor

Brett Dawson, CEO
Bohemia

My Takeout: Martin Weigel is right about a lot of things but in this case, he draws an unnecessary line between brand and performance marketing. All marketing is performance marketing. It all...

18 November 2019

Marketers: Before you pitch, take a long hard look at yourselves

Jen Davidson, Principal

Industry Contributor

Jen Davidson, Principal
Tumbleturn Media

My Takeout: It appears the structure of marketing teams is inhibiting the true delivery of a customer centric strategy; strategies based on data-driven actionable insights. The merry go round of changing agency...

18 November 2019

THE PULSE

Mental health squeeze: 64% of Mi3 readers agree with Danny Bass that marketers should acknowledge the impact they’re having on agency staff wellbeing with their squeeze on margins. Another 27% says we’ll still be having this conversation in five years. View it or do it now.

Market Voice

17 November 2019 4min read

How media - and marketers - can ignite ‘Smart Cities’ mega trend

Brands and companies talk a lot about purpose and community. Here’s a progressive, real-world blueprint that engages 8.8 million Australians, 14.5 million domestic flyers and half of our top 10 online shopping postcodes. Strangely, they’ve been largely invisible until now. Here’s why and what we can do.

Go deeper 4min read

Noel Cook

Chief Commercial & Operations Officer, oOh! Media

17 November 2019 4min read

Melbourne Cup Carnival: Multiplatform audience and coverage analysis; Sponsors on integration, experiential marketing strategies; 2021 outlook

Network 10 has just finished it first year in a five-year Melbourne Racing Carnival partnership, revealing its strategic plans for experiential and multiplatform integration with brand partners including Lexus, Myer, Harvey Norman, ZYRTECR, Tabcorp and Kennedy Luxury Group.

Go deeper 4min read

Network 10

The National agenda

What's influencing business, politics & society this week

Powered byNews media works

The Deep Dive

By Paul McIntyre - Executive Editor

11 November 2019 5min read

Leader

By Paul McIntyre - Executive Editor

10 November 2019 6min read

Leader

By Paul McIntyre - Executive Editor

4 November 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

4 November 2019 6min read

Leader

By Media i -

28 October 2019 3min read

The Deep Dive

The Deep Dive

Volvo flips to long-term brand building over digital performance metrics

By Paul McIntyre - Executive Editor

28 October 2019 8min read

By Paul McIntyre - Executive Editor

28 October 2019 8min read

Opinion

Opinion

Media agency sector shutdown: good start, more effectiveness for 2020 agenda?

By Paul McIntyre - Executive Editor

21 October 2019 4min read

By Paul McIntyre - Executive Editor

21 October 2019 4min read

Leader

Leader

Former MCN CEO Anthony Fitzgerald breaks his silence after MFA Hall of Fame award

By Paul McIntyre - Executive Editor

21 October 2019 6min read

By Paul McIntyre - Executive Editor

21 October 2019 6min read

The Deep Dive

The Deep Dive

Independents smell wins as global agency networks distracted

By Paul McIntyre - Executive Editor

21 October 2019 6min read

By Paul McIntyre - Executive Editor

21 October 2019 6min read

The Deep Dive

The Deep Dive

WTF? Brands begin outsourcing their agency in-housing

By Paul McIntyre - Executive Editor

14 October 2019 5min read

By Paul McIntyre - Executive Editor

14 October 2019 5min read