Last year, after a night in a pub yelling at the moon over the precarious state of agency briefs from marketers, two Australian strategists unveiled an eye-popping global study of 1,700 agencies and brands on the state of briefing. It...
Claire Williams oversaw tens of millions of dollars in spend as Chief Connections Director for alcohol giant Lion and has been named as the Premium Content Alliance’s new Head of Marketing. She is urging marketers to safeguard their research budgets...
KPMG’s a little quieter than some of its rowdier consulting rivals – Deloitte Digital, Accenture Song and CapGemini among them – but the firm has just jazzed up and expanded its old Customer, Brand & Marketing Advisory (CBMA) unit with...
Big Red Group's new CMO Paul Connell has seen the good, the bad and ugly of firms trying to be ‘purpose-led’. There are those that just tick the box, others...
A lot of agencies have tried to put media and creative back together – with some success, especially at scale. As Dentsu Creative’s ANZ CEO Kirsty Muddle writes, that’s why Dentsu’s...
Partnering with the right agency is one of the most impactful decisions marketers can make. When both parties have their values and vision aligned, positive results are inevitable. Conversely, choosing
Initiative is the first agency in Australia to offer its people free IVF treatment and adoption support, in a bid to create a culture of loyalty, retain its people and avoid incremental...
Australia is Toyota country and the brand holds similar clout and market dominance across 17 key markets in Asia. But there were looming clouds on the horizon that some Toyota APAC execs...
Sue Squillace is leaving Dentsu this month after three years as CEO of Carat and, more recently, CEO of Dentsu Media, it has been announced. Two months after Dentsu ANZ’s...
Context matters far more than content, argues Behavioural Science expert and Hardhat co-founder Dan Monheit argues. Therefore, your messaging strategy should be shaped accordingly. Here are three key questions to
P&G’s top marketer Marc Pritchard thinks the packaged goods giant went too far in its pursuit of purpose before profit. Now it’s flipping back to growth first in order to...
Performance Max is Google’s next iteration of campaign in Google Ads, and it’s at once exciting, scary, and powerful – and advertisers will have no choice but to learn how
Brand budgets are usually the first casualty of recession. But lead generation or performance budgets should actually be cut, argue Jon Lombardo and Pete Weinberg, respective heads of research and...
Karen Nelson-Field’s company Amplified Intelligence has signed-up all five Australian holdcos to its attention planning API, marking a “fundamental shift” in the way media investments are made. OMG’s Kristiaan Kroon, GroupM’s...
Telstra has named Brent Smart, former Saatchi & Saatchi CEO turned IAG CMO, to lead its 300-strong marketing team as Chief Marketing Officer. He’ll take over from Jeremy Nicholas, who...
Salesforce’s brand chief is waging war on vanity metrics – i.e. measuring quantity of output over quality of result. Hence the firm is no longer worrying about the number of...
Brands, platforms and regulators have completely failed to tackle the challenges of the current web – ad fraud is set to be a $120bn problem in 2022, per the ANA...
Victorians are scheduled to go to the polls in late November, and the Victorian Labor Party is getting ready. It has $8 million to spend, and has invited some of...
Thermomix Australia will appeal a decision by Ad Standards after it found the company in breach of the Code of Ethics for paying an influencer in cash and with a...
After four years at Amazon, former Westpac and Meat & Lifestock Australia marketer Andrew Howie has joined a rapidly growing Taco Bell as Chief Marketing Officer.
Department store Myer has appointed Essence to handle its media, 12 years after the agency was first named to the account. Myer is a “key Essence client” in Australia, the...
Fabulate has promoted Marie Galinsky to the role of National Sales Director, as the content marketing platform moves to boost its east coast sales presence.
Uber has launched its first ad business outside the US - in Australia and New Zealand, and Michael Levine, formerly LinkedIn's Head of Enterprise Marketing has been hired to lead...
Celebrity Cruises has appointed PHD Australia to its ANZ media account after a pitch. It’s looking for rapid growth as travel restrictions ease and Australians and New Zealanders get back...
A lot of agencies have tried to put media and creative back together – with some success, especially at scale. As Dentsu Creative’s ANZ CEO Kirsty Muddle writes, that’s why Dentsu’s Cannes 2022 announcement is so significant. It is taking many brands in the creative pillar and forming one – Dentsu Creative.
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