Deep Dive
Excess share of voice (ESOV) and the attention economy are key themes in this week's update on marketing and media science developments. Volvo GM marketing Julie Hutchinson, KPMG partner Sudeep Gohil, AANA chief John Broome and Brand Traction's Jon Bradshaw are back for the second in our three-part series.
Go deeper 6min read
Leader
HubSpot's co-founder and CEO Brian Halligan: "The funnel just doesn't understand us like it used to. It gives us credit for the marketing channel, credit for our sales channel but it gives no credit for our most important channel, our customer channel."
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Deep Dive
Marketing graduates are challenged with their breadth of capabilities and understanding of applied marketing
The collected works of arguably the sharpest minds in marketing, consumer and media science require a shedload of reading time. For those too busy trying to keep their jobs to read the instruction manuals, this podcast and feature is for you. Volvo GM marketing Julie Hutchinson, KPMG partner Sudeep Gohil, AANA chief John Broome and Brand Traction's Jon Bradshaw get their geek on for an important - and fast - update on the leading global thinkers and thinking in marketing science and effectiveness and why it really matters.
Go deeper 6min read
News Analysis
Mi3's News Analysis section launched last week as part of our editorial expansion in 2020. The intent is to do more than just report the news each week but ask why it matters and what it means for industry. Quick-hit news tickles the senses but as an industry facing widespread challenges, we need to advance our debate and understanding of why, not just what. Here's how you can get involved.
Intelligence Briefs
THE PULSE
5min read
Your Intelligence Briefs
