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Your Intelligence Briefs

Super Bowl sellout shows Australia needs more major sports events

Steve Martin, Global CEO

Industry Contributor

Steve Martin, Global CEO
M&C Saatchi Sport & Entertainment

My Takeout: Reports that Fox had sold out Super Bowl advertising inventory early came as a surprise to many given there was a 5 per cent drop in US audiences last year,...

8 December 2019

How WeWork's implosion applies to media, metrics and spinning yarns

Cameron King, Chief Technology & Transformation Officer

Industry Contributor

Cameron King, Chief Technology & Transformation Officer
Group M

My Takeout: WeWork's spectacular rise and fall raises obvious questions about supposed technology company valuations and the cult of entrepreneurs. But if you take a broad view, we’re presented with three interesting...

8 December 2019

Global brand giants hold strong on advertising

David Scribner, Chief Customer Officer

Industry Contributor

David Scribner, Chief Customer Officer
oOh!media

My Takeout: We need to advertise advertising. The proof is there – some of the largest brands in the world are spending big in order to scale and maintain market leadership, so...

8 December 2019

Leaders have a choice on leading and tough superheroes are out

Jason Tonelli, CEO

Industry Contributor

Jason Tonelli, CEO
Performics

My Takeout: Brené Brown has been researching what makes a great leader for more than 20 years, focusing on the tough subjects of vulnerability, courage and how to build trust. I, however,...

8 December 2019

The future of retail is omnichannel and Australia has some catching up to do

James Dixon, Chief Digital Officer and Partner

Industry Contributor

James Dixon, Chief Digital Officer and Partner
Atomic 212

My Takeout: The global omnichannel retail commerce platform market is expected to grow $11.1 billion by 2023 – and there’s a reason – the numbers speak for themselves. Nielsen has found that...

8 December 2019

Australia talks diversity and inclusion, now we must create a sense of belonging

Willie Pang, CEO

Industry Contributor

Willie Pang, CEO
MediaCom

My Takeout: As a second generation Chinese Australian, I’ve always felt the need to overcompensate for my racial and cultural differences. While I can honestly say that I have never been the...

8 December 2019

THE PULSE

Tajered: We asked Mi3 readers if Henry Tajer’s ousting at Dentsu Australia was a fatal blow for the group. 46% said it didn’t matter because the parent company will always determine success. But 42% said Tajer’s exit was fatal for Dentsu. We watch.  View it or do it now.

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia

Opinion

Opinion

Dentsued: Private equity next for Henry Tajer?

By Paul McIntyre - Executive Editor

2 December 2019 5min read

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Leader

By Paul McIntyre - Executive Editor

2 December 2019 5min read

Opinion

Opinion

Josh McDonnell joins Mi3 editorial team for 2020 mission

By Paul McIntyre - Executive Editor

1 December 2019 4min read

By Paul McIntyre - Executive Editor

1 December 2019 4min read

Leader

By Paul McIntyre - Executive Editor

24 November 2019 7min read

The Deep Dive

By Paul McIntyre - Executive Editor

24 November 2019 8min read

Leader

By - Media i

18 November 2019 4min read

Leader

By Paul McIntyre - Executive Editor

18 November 2019 8min read

The Deep Dive

By Paul McIntyre - Executive Editor

18 November 2019 5min read

The Deep Dive

By Paul McIntyre - Executive Editor

11 November 2019 5min read

Leader

By Paul McIntyre - Executive Editor

10 November 2019 6min read