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Your Intelligence Briefs

The one metric we need to focus on

Aimee Buchanan, CEO

Industry Contributor

Aimee Buchanan, CEO
OMD Australia

My Takeout: The topic of measurement brings to mind a quote I once read, it states one of the biggest mistakes made by marketers, and agencies, is to “value most highly that...

14 October 2019

Focus on the bigger picture or your brand is sunk

Brett Dawson, CEO

Industry Contributor

Brett Dawson, CEO
Bohemia

My Takeout: We’ve come a long way from 1912 and the tragedy of the Titanic but are we still making the same mistakes as the crew behind the ill-fated ship? Dave Trott...

14 October 2019

Why a huge telco is returning to the high street as other brands flee

Lesley Edwards, CEO

Industry Contributor

Lesley Edwards, CEO
Ikon Communications

My Takeout: So why is a heritage telco brand, whose infrastructure underpins the digital age, returning to the high street when many retailers are fleeing bricks and mortar? Here are my theories:...

14 October 2019

CMOs need a universal long-term growth metric

Angela Smith, Co-Creator and Chief Strategy Officer

Industry Contributor

Angela Smith, Co-Creator and Chief Strategy Officer
AFFINITY

My Takeout: If this study reflects a wider reality, is it any wonder that the rhetoric of short-termism is reaching deafening levels? The study doesn’t provide answers as to why convincing the...

14 October 2019

Biometric data hacking: A warning for brands and consumers

Teresa Davis, Associate Professor, Marketing

Industry Contributor

Teresa Davis, Associate Professor, Marketing
University of Sydney Business School

My Takeout: Murgia presents several cautionary tales about the danger of storing biometric data that are rather chilling. For example, Ogilvy & Mather in Hong Kong in 2015 ran an anti-littering campaign,...

14 October 2019

Soft skills are key to success: They should be called 'power skills'

Ana Bacic, Former Head of Marketing

Industry Contributor

Ana Bacic, Former Head of Marketing
Seven Network

My Takeout: Is it just young adults that require soft skill training to succeed within media and marketing, or do we need to address it formally across the workforce? And are we...

14 October 2019

THE PULSE

Counter-intelligence: Mi3 readers are split on whether systemic change is coming for social media ad engagement models after a former CIA officer and global head of elections integrity at Facebook warned it was creating societal addiction and friction. 42% say significant change is coming but another 41% say it’s not a huge concern. View it or do it now.

Market Voice

14 October 2019 3min read

Network 10: Content cycle needs to stay fresh - here’s why

On the heels of last week’s Network 10 Upfronts, CEO Paul Anderson and Chief Content Officer Beverley McGarvey lay down seven themes that should guide marketers TV and video strategies for 2020.

Go deeper 3min read

Network Ten

14 October 2019 3min read

How Netflix goes all-in on an unmutable, unblockable media channel for Stranger Things and Lost in Space

The world is full of advertising formats that can be muted, turned off or blocked, which is why the best tech businesses on the planet are using Out of Home. Think Apple, Google, Netflix and so-on. They’re using Out of Home screens as more than just messages, they’re experiences with big, bold, unmissable campaigns that are memorable for audiences.

Go deeper 3min read

Marcus Foley, Co-Founder

Tommy

The National agenda

What's influencing business, politics & society this week

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Social media impacts youth mental health

Takeout: As the first generation growing up with social media, today’s young people really are the guinea pigs for whether...

14 October 2019

Consumer confidence lowest in four years after RBA cut

Takeout: Despite the best attempts of the RBA and the federal government, Australian consumers are pessimistic about the...

14 October 2019

Company directors need “entrepreneurial spirit”, fast decision-making

Takeout: Some experts argue that one of the key problems facing directors of public companies is that they don’t...

14 October 2019

Australian men consuming less alcohol, less meat

Takeout: The stereotypes of Australian men are being challenges as health and wellbeing become increasingly widespread...

14 October 2019

Leader

By Paul McIntyre - Executive Editor

7 October 2019 5min read

The Deep Dive

The Deep Dive

Hamish McLennan: Private equity and consultants circling comms holding companies

By Paul McIntyre - Executive Editor

7 October 2019 5min read

By Paul McIntyre - Executive Editor

7 October 2019 5min read

Leader

By Paul McIntyre - Executive Editor

30 September 2019 4min read

Opinion

By John Sintras - CEO, Yango

30 September 2019 6min read

The Deep Dive

The Deep Dive

Indy agency bosses: We're eating the consultants' lunch as well as the holding groups'

By Paul McIntyre - Executive Editor

29 September 2019 5min read

By Paul McIntyre - Executive Editor

29 September 2019 5min read

Leader

By Paul McIntyre - Executive Editor

23 September 2019 6min read

The Deep Dive

By Paul McIntyre - Executive Editor

23 September 2019 8min read

Opinion

Opinion

SMI ad market growth grim as '08 GFC - we need a plan.

By Neil Shoebridge - Partner - SKMG

23 September 2019 5min read

By Neil Shoebridge - Partner - SKMG

23 September 2019 5min read

The Deep Dive

The Deep Dive

Has oOh! Media just fractured the OOH sector or set a new benchmark for the world?

By Paul McIntyre - Executive Editor

16 September 2019 4min read

By Paul McIntyre - Executive Editor

16 September 2019 4min read

Leader

By Paul McIntyre - Executive Editor

15 September 2019 6min read