Industry Contributor

Industry Contributor 3 Feb 2025 - 8 min read

Australia, Canada publishers join forces on Google ad monopoly class action as fresh suits break cover

By Ricky Sutton - Founder | Future Media

Two Australian and Canadian publishers leading a US$10bn class action against Google have met for the first time as law firm Maurice Blackburn prepares the $1bn-plus compensation case locally. If they win, any website owner or app publisher that sold ads via programmatic channels over the last six...

Industry Contributor 30 Jan 2025 - 8 min read

Online grocery to flatline but beauty retail to soar; pricing levers maxed out; streamers to consolidate and a swing back to brand – macro, micro and wildcard forecasts

By John Batistich - Non Executive Director at Foodco and Versa CX | Board Advisor at Ksubi

Online grocery to flatline but beauty retail to soar; pricing levers maxed out; streamers to consolidate; CMO capability gaps to widen; performance spend to swing to brand; measurement and attribution thinking disrupted and regulatory action on data. Top marketer turned NED and board advisor John...

Industry Contributor 29 Jan 2025 - 8 min read

Apple's strategy puts it in the crosshairs between US, China and Taiwan – with Australia in the blast radius

By Ricky Sutton - Founder | Future Media

The implications of Apple's supply chain strategy, and its deep exposure to a shitstorm brewing between Washington and Beijing, pose fundamental problems for anybody with a pension, or indeed, marketers, brands and media channels reliant on consumer confidence and spending power. Ahead of Apple's...

Industry Contributor Library

Industry Contributor 24 Jan 2025 - 5 min read

VOZ gaps and accelerating streaming ad tiers: Time to collaborate on TV's measurement currency before it fractures

By Dan Hojnik - General Manager | Involved Media

Dan Hojnik, GM at Involved Media, has some fresh data that indicates the streamers are making significant local headway with...

Industry Contributor 5 Dec 2024 - 5 min read

ANZ capability chief: The future of marketing is human-led

By Kate Young - ANZ executive manager of marketing strategy and capability

Amid accelerating AI-led disruption to marketing, ANZ Executive Manager of Marketing Strategy and Capability, Kate Young,...

Industry Contributor 2 Dec 2024 - 5 min read

The rise of zero-click marketing: Brand to conversion rethink required?

By Andrea Atzori - Director | Ambire

Zero-click search is on the rise – as is zero click marketing – and AI is accelerating the trend. Social platforms don’t want...

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that...

Industry Contributor 6 Nov 2024 - 7 min read

Big bucks and bold moves in US election advertising… and spare a thought for the overwhelmed Pennsylvanians

By Justin Papps - Customer & Brand Partner | Sayers Group

Between US$12 to $15 billion was spent on advertising in this election, $1.2bn in Pennsylvania alone. Sayers Group's Justin...

Industry Contributor 30 Oct 2024 - 3 min read

The perils of one-size-fits-all media planning: Challenging the status quo – and marketing science templates

By Jen Davidson - Managing Partner | Tumbleturn Marketing Advisory

Tumbleturn Managing Partner Jen Davidson has been in countless pitches where agencies treat Byron Sharp’s How Brands Grow and...

Industry Contributor 7 Oct 2024 - 5 min read

Don’t tell them how good you are, tell them what you’re good for

By Zac Martin - Planning Director, TBWA\Melbourne

Marketers and agencies don’t spend nearly enough time thinking about Category Entry Points and building them, says TBWA...