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Fractional CMO Taz Bareham has been tempted into her first permanent, full-time CMO role in years: As marketing chief of Fair Supply, an Australian SaaS scale-up focused on helping companies achieve better ESG accountability across their supply chain. Backers include Five V Capital, Airtree Ventures and QIC. Clients include Hesta, Ramsay Health Care, Lorna Jane, Rio Tinto, Stockland, QIC and Australian Super. Hence Bareham's confidence in Fair Supply's major growth opportunity, despite the US president’s claims of sustainability as a 'woke' phenomenon, and Aussie companies dialling down ESG and green messaging for fears of regulatory retaliation. Plus, there is regulatory stick as well as carrot for businesses who don’t get their house – and supply chain – in order, especially given Australia’s expanding emissions disclosure laws.

At Intersport, one marketer, one platform and one smart behavioural shift triggered a CRM revolution. A solo CRM operator rebuilt the national regional retailer’s customer engine from a siloed mess into a precision machine, delivering a 240% uplift in welcome engagement, 223% jump in retention, and a staggering 609% lift in email-driven sales. Attributed revenue? Up 466%. All without an agency, and all in a franchise network of 87 independently owned stores.

HEB Construction’s transformation wasn’t your garden-variety ERP rip-and-replace. It was a strategic, culturally-loaded data reset, forced by a global mothership, executed by a local crew who turned a compliance box-tick into a competitive edge. In the shadow of French construction giant VINCI’s global SAP rollout, the Kiwi firm didn’t just survive the enterprise hammer drop, it negotiated a federated model, built its own integration layer, trained its own coders, and rewired the business around data. Now, managers get real-time visibility. Time-to-payroll has halved. And a once-siloed pothole detection system is morphing into predictive infrastructure analytics.