Market Voice

ThinkNewsBrands CEO Vanessa Lyons unpacks newsmedia’s new digital currency, which combines Roy Morgan and Ipsos measurement data into a single system. Media planners say it’s “a massive step forward”, and suggest other media types should lift the template.

Marketing effectiveness expert James Hurman unpacks fresh ecommerce data that blows holes in perceived marketing wisdom and customer retention economics in a new Klaviyo-backed study. But online retailers could test the theory for themselves – and massively increase revenue

Advertisers are leaving $13bn of profit on the table, calculates Nine strategy and effectiveness chief, Stewart Gurney – purely through screen investment disparity. For those tasked with cross-screen planning, he has four watch-outs.

If you’ve sat in a marketing meeting lately, chances are you’ve heard someone drop the word “experimentation.” Maybe it was paired with “incrementality,” “test and learn,” or the ever-trendy “triangulation.” The truth is, with traditional media measurement wobbling under the

In just one year, marketers across Australia and New Zealand (ANZ) have transformed from cautious experimenters to proactive leaders in delivering AI-driven customer experiences. So, what’s changed, and where’s it headed next?

For years, the end of the financial year (EOFY) was a fixture on every marketer’s calendar. Retailers would clear shelves, customers would reassess big-ticket commitments like health insurance, and marketing budgets would be hurriedly spent before the clock struck midnight

Nexxen, Hatched and Adore Beauty helped deliver massive results for winemaker Brown Brothers, making whatever Google does – or doesn’t do – with cookies irrelevant. A 14X gain in new email addresses and a 48 per cent first party data

Groan though you may, trust has become essential currency in today's marketing landscape. As consumers face increasing information overload, they're gravitating toward sources they can rely on, seeking validation before making purchase decisions and showing preference for content that comes