Tech

Airbnb aims to refire growth engines with a broader marketplace expansion, while taking the fight to hotel chains relishing

Fractional CMO Taz Bareham has been tempted into her first permanent, full-time CMO role in years: As marketing chief of Fair

At Intersport, one marketer, one platform and one smart behavioural shift triggered a CRM revolution. A solo CRM operator

HEB Construction’s transformation wasn’t your garden-variety ERP rip-and-replace. It was a strategic, culturally-loaded data

A landmark field study by Procter & Gamble and Wharton Business School run not in a lab, but in the chaotic churn of real

A leading global proponent for creating emotion-triggering advertising and communications to ensure business impact all but

Mark Zuckerberg made it clear last week that Meta aims to do away with the need for human-built creative: Hand the business

This year’s State of Martech report from Chiefmartec’s Scott Brinker and MartechTribe’s Frans Riemersma doesn’t just chart

Seventy percent of CRM implementations still flop – and not because platforms can’t deliver. According to strategist Kristen

Chemist Warehouse went early and hard on retail media, building a $638m ads business by 2022. But then the broader market

When digital disruptor Lendi merged with household-name Aussie in 2021, it could have ended in Frankenstack chaos and brand

When Covid crushed live sport, Foxtel sent out an email trying to woo subscribers with on-demand, non-live stuff. The result

Marketers must move beyond a campaign-centric view of the world, says Iterable CEO Andrew Boni, who positions the company’s

The principal way users interrogate the web is morphing from search to suggestion and undermining Google’s US$600bn digital

Anxiety about AI’s effect on marketing jobs, along with leading teams through such change, is palpable among CMOs. And it’s

The global swing to tighter digital consumer privacy protection has triggered WPP-owned GroupM to entirely rewrite its

The media industry has learned to live with fear, uncertainty and doubt sown by Google rug pulls, regulatory half-measures

JPMorgan Chase has just detonated a cybersecurity truth bomb underneath the global digital economy. In an open letter to its

In a landmark decision that exposes a decade of industrial-scale market rigging, a US court found Google illegally tied its

Eighteen months on from signing up to pilot Adobe’s Mix Modeler Solution, fashion brand Michael Kors has thrown down the

In just six months, Beyond Blue pulled off a full-scale digital overhaul that delivered the kind of metrics most commercial

Turns out  closed captions in television can provide powerful ad signals. UK broadcaster ITV and search-intelligence firm

Customer Data Platforms were born in marketing, but Gartner says they’ve outgrown the martech basement. Now, they’re facing

Bupa is betting big on predictive models and is wiring AI into the core of its operating model – building what it calls

Small language models trump large language models for firms seeking rapid, targeted cost-out and growth gains, reckons

UPDATED: Mi3 is creating its first global media event, capitalising on surging interest in principal-based trading media

Catapult, Sealy and Jaycar are all banking big CX gains by rolling AI into their customer service stacks. The result? Fewer

Fisher & Paykel is using AI to figure out when your fridge filter needs changing, then nudging you to subscribe before you