Future of TV Advertising '24

After the smashing success of the Mi3-Future of TV Advertising Sydney partnership in 2023, we’ve joined forces again for 2024. It’s a watershed year for the TV, video and streaming sectors as shake-ups and shakeouts continue across audiences, advertising, new ad-supported streaming players and, of course, measurement. How are brand owner econometrics and MMM re-shaping channel mix based on business impact versus audience measurement currencies? Is Australia heading to a fractured TV and video currency market like the US? Where are linear TV audiences going and the ad budgets that chase them? What’s next for media agency models and trading? Robust debate and insights on what next between broadcasters and streamers are plentiful. Check out our comprehensive coverage from every side of the industry here.

SxSW Sydney '23

Uber launched at South by Southwest, as did Twitter, Pinterest and Foursquare. Billie Eilish was discovered as an unsigned 14-year old. Mumford & Sons first made their name at the creative-tech-culture jamboree in Austin, Texas.

Mi3 Editors were on the ground for the full week in October '23 as the blockbuster event made its first expedition outside Austin.

Marketing, media and tech types make up the biggest cohorts for SxSW's audiences and local boss Colin Daniels told Mi3 the Sydney event is following that trend.

Here’s our full line-up of daily coverage.

Future of TV Advertising '23

In a pivotal year for TV and video, Mi3 and the international Future of TV Advertising forum have brought together influential brands, broadcast and video leaders to address what many argue is a landmark moment for industry and audience upheaval. Tourism Australia and Pet Circle CMOs Susan Coghill and John Wild are joined by Hipages Chief Customer Officer Stuart Tucker to unpack their shifting TV and video plans for full funnel marketing in a panel on “Beyond linear TV’s big crunch”. A stellar lineup of execs from YouTube, Foxtel Media, Seven West Media, Nine, Vevo, Paramount, The Trade Desk, GroupM, Mediabrands, Carat, OMG and others duke out streaming, viewer experience and audience measurement developments along with a keynote from Macquarie University’s Prof. Jana Bowden and Kantar on optimising media investment. Take a tour here.

Retailer Media Next

Retailer media is altering the media landscape globally and rapidly expanding locally. Mi3, supported by Coles 360 and Resolution Digital, has produced an expert report on where the market is heading next.

In-depth interviews with 25-plus marketers, retailers, platforms, agencies and analysts provide cross-industry insight.

B2B Next '22

Some of the fastest growing and largest brands in the world are now from the B2B sector – think Atlassian in Australia - and ServiceNow globally, which is already larger in market value than Ford and Ferrari combined. So what's next for B2B Marketing? Mi3, LinkedIn and the B2B Institute joined forces in August for a summit on the outlook with CMO's from Commonwealth Bank, Telstra, Salesforce, Service Now, DocuSign and Professor Byron Sharp from the Ehrenberg-Bass Institute in the line-up. Listen and Read it all here.

Super Cannes '22

Cannes Lions 2022 is the first year back on the ground for the renowned festival after two years of pandemic implosions. What does the evolving normal look like for the global industry on creativity, media, tech and consumers? Cannes 2022 also marks the first year for B2B brands to benchmark themselves on creativity and "the work". Mi3 is on the ground in Cannes covering the key takes on it all.

Value Creators Forum

The Value Creators Forum is an invite-only six-part, Mi3-Accenture roundtable series with 16 of Australia's top CMOs. Conducted under Chatham House Rule to ensure candour and provide for robust debate, this series shares and challenges the broadening remit and influence of marketing post-Covid.

The Rise of Retailer Media

Mi3, supported by Resolution Digital, has taken a deep dive into Australia’s retailer media market, outlining the size of the prize, how much individual retailers could make, their strategies, where the money might come from and the broader implications, opportunities and threats for brands, media owners and agencies. 

Australia Post-Cookies, Post-Privacy

An in-depth Mi3 report outlining the implications of platform and regulatory shifts for marketers, publishers and the media supply chain, supported by Resolution Digital and MiQ.

Programmatic DOOH

Programmatic digital out of home (pDOOH) allied with dynamic creative presents a new opportunity for marketers to combine brand with performance and unlock sharper results. In this two-part series, Mi3, supported by JCDecaux and Hivestack, gauge cross-industry views as the market approaches an inflexion point.