Independently owned market research and behavioural science agency Honeycomb Strategy has bolstered its leadership with the promotion of Jacqueline Nguyen to Operations Director and Jason Morris to the newly created position of Head of Quantitative Strategy.

Nguyen joined Honeycomb in 2021 as a Project Manager and advanced to Operations Manager in 2023. She will now lead the agency's business operations. Her new responsibilities include optimizing workflows, enhancing quality control, and implementing scalable working methods. Prior to her tenure at Honeycomb, Nguyen held roles at The Lab Insight and Strategy and Focus People.

Morris, who joined Honeycomb in 2022 as Strategy Director, will focus on evolving the agency's quantitative offerings and driving thought leadership at the intersection of quantitative and behavioural science. His previous experience includes a position as Senior Research Manager at Sportsbet, as well as research roles at Nature Research and account management roles in New Zealand and the UK.

"I’m really grateful for the opportunity to step into this role at such an exciting time for Honeycomb. It’s been a rewarding journey so far, and I’m proud of what we’ve been building together. I’m looking forward to continuing to grow our quantitative offer by using smart thinking to solve real client problems with data and insights," said Morris.

The promotions are part of Honeycomb's preparation for the next phase of business growth. The agency is investing heavily in AI capabilities, with products currently in trials with top Australian brands.

Honeycomb Strategy Founder, Renata Freund, said: "These promotions reflect the incredible impact both Jac and Jason have had on our business. They’re not just leaders in title, they’re integral to how we deliver value to our clients, how we innovate, and how we grow.

"Jac has played a pivotal role in ensuring our projects run smoothly and efficiently, building the systems and processes that keep us one step ahead. Her recent focus on building and integrating AI tools has already transformed how we deliver market research and behavioural science solutions.

"Jason has brought first-hand experience of how insights drive real-world business decisions. His promotion reflects the commercial impact he’s delivered, transforming data into clear recommendations that fuel growth."

Honeycomb Strategy Managing Director, John Bevitt, said: "Jac and Jason’s promotions are critical to helping us build an agency that’s innovative, agile and genuinely focused on helping our clients and team win. The research industry is rapidly evolving, so it’s great to have leading talent who are hyper-focused on being at the cutting edge of development."