Tyro has launched a new brand campaign, revealing a new brand identity designed to reflect its dedication to supporting Australian businesses with bespoke solutions across payments, banking, and lending.

'Into Business Big Time' is the first campaign to come from the brand appointing Howatson+Company as its creative and digital media agency of record in late 2023.

Tyro’s Head of Marketing, Sera Awad, said: "At Tyro we’ve been obsessing over Aussie businesses for the past 21 years. Our goal is to create seamless and innovative payment solutions for our merchants and their customers and to help them manage their cashflow with ease. We continuously strive to innovate in the payments space and ensure Aussie businesses are set up for success, and we needed a brand refresh that encapsulates the obsession that Tyro has for these businesses every day!"

The new work has been brought to life through three films directed by Scoundrel’s Carl Sundemo. The campaign will run across TV, BVOD, billboards, audio, digital, YouTube, and social media, ensuring a comprehensive reach to Tyro's target audience.

Tyro Head of Brand, Stephanie Brown, said: " Business owners are obsessed with their craft and their customers, and we have that in common. In our new work, we see how Tyro has literally built its business around Australian businesses. We couldn't be more thrilled to have partnered with Howatson+Company and Frontier Media to bring it to life."

Sasha Smith, Howatson+Company Chief Media Officer, highlighted the strategic approach taken in the media strategy. "We've mirrored this obsession throughout the media strategy, which targets specific, business-friendly environments throughout the funnel, truly bringing message and moment together."

Howatson+Company Executive Creative Directors, Richard Shaw and Jeremy Hogg, said: "The most exciting thing from the outset of our partnership with Tyro is that they weren’t just looking for an ad campaign. Sure, that was part of the requirement, and we love the tone we’ve created, but we needed a bigger positioning statement to re-align the business around. For us ‘Into business big time’ is an engaging proposition both internally and a real consumer benefit that’ll allow us to do great things."

Tyro powers more than 68,000 businesses across Australia and its products integrate with over 330 system partners in hospitality, retail, health and services.