ASX-listed telco company FlexiRoam has launched a global campaign with Bench PR titled 'Ready for Anything'.

The campaign, which kicked off on 1 May, promotes effortless connectivity while travelling and aims to challenge the high roaming costs typically associated with incumbent telcos.

The campaign was rolled out globally, with Bench Media commissioned to run media campaigns across a variety of platforms including Search, Social, Display and Video. Specialist agencies Momentum and Studio LDN were also involved in the campaign. Momentum focused on Branding, Strategy and Creative Content, while Studio LDN developed a new website and app for FlexiRoam.

The campaign's primary goal is to raise awareness of FlexiRoam as a viable alternative to the high roaming costs charged by incumbent telcos. The media campaign has already seen over 1 million people install the FlexiRoam app, with acquisition costs improving month on month.

FlexiRoam CEO, Steve Picton, praised the collaboration with Bench, Studio LDN and Momentum, stating it was a critical component that contributed to the campaign's success.

“ It was a critical component that contributed to the campaign's success. Roaming costs are still expensive and dominated by the incumbent telcos and our services bring real competition to this market. Our partnership with Bench, Studio LDN and Momentum has seen these three agencies work as a natural extension of our marketing team to bring to life the Ready for Anything concept," he stated.

COO and co-founder at Bench Media, Shai Luft, said, it took some wide and diverse media strategies to come up with a plan to reach consumers across nearly 200 countries.

“Global Roaming is a sore point with consumers which are having to be “on guard” while travelling and roaming with their local telco. We’ve been working closely with the team at FlexiRoam to take the message to travellers that there is a better way to stay connected when travelling internationally."

Director & Founder at Studio LDN, James Sutton, added, “We found that just like simplifying the complexity of international roaming, it was necessary to create an app and website for FlexiRoam with a simplified User Experience.They aim to empower the millions of people seeking seamless connectivity during their travels, free from the guesswork and risk associated with major telco providers”.

FlexiRoam is expecting annual growth exceeding 75% in the Travel Roaming eSIM market, as it aims to bring competition to a market dominated by incumbent telcos' high roaming costs.