Integral Ad Science (IAS) is broadening its collaboration with Reddit to offer advertisers Total Media Quality, a service that provides independent third-party measurement for Viewability and Invalid Traffic.

The partnership will see the integration of IAS Signal, a unified reporting platform, which will enable advertisers to access comprehensive reporting for Viewability, Invalid Traffic, and Brand Safety & Suitability Measurement. IAS's AI-driven Multimedia Technology plays a crucial role in this process by classifying content at scale through frame-by-frame analysis, combining image, audio, and text signals.

The expanded partnership supports measurement across various formats including web and in-app, video, and display campaigns. These measurements will be applicable to Reddit's Feed, Conversation, and Takeover placements, providing a broad scope for advertisers to assess their campaigns.

CEO of IAS, Lisa Utzschneider, said: "IAS’s Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit’s unique communities and conversations."

EVP of Business Marketing and Growth at Reddit, Jim Squires, said: "As Reddit’s advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform."

The collaboration between IAS and Reddit is not new. The two companies previously announced the availability of Brand Safety and Suitability Measurement in January 2025. This ongoing relationship highlights a mutual commitment to enhancing advertising transparency and effectiveness on the platform.

IAS's AI-driven Multimedia Technology is integrated into Reddit's Limited inventory filter, ensuring accurate content classification. This technology is a key component of IAS's global media measurement and optimisation platform, which provides data to drive results for advertisers, publishers, and media platforms.