Media

Thousands of media agency pros voted JCDecaux, QMS, The Trade Desk and oOh! as the industry’s best state-based sales teams.

Going beyond reach to proving hard advertiser outcomes in real time is what many believe is TV's best hope of halting the

“ARN is having a pop at a lot of people, not just Channel Nine, but Mamamia, News, Nova, YouTube”, was how the head of IPG

There’s a new holy trinity for brands to master if they’re going to be effective in social, according to the VaynerMedia team

Executive Editor Paul McIntyre is stepping back – though not entirely away – from leading the business seven years after

After thousands of votes have been cast, seven media firms are in the running to be named as Australia's top sales operation,

Nine’s leadership team put up an all-in, united front – from TV to publishing and audio – at this year’s Upfronts. In a

Judge Leonie Brinkema has a reputation as someone who suffers no fools and holds fudged half measures in even greater

In another sign of a broad shake-up underway across the pressured media sector, ARN CEO Ciaran Davis is to step down with

Paramount Ten and Nine are pursuing a consolidated advertising sales operation in which Nine would take on the third-ranked

After YouTube kicked off the streamers’ upfronts season talking up longer unskippable ads, AI ad placement and podcasts,

Barry O’Brien is old school in a new school, digital savvy agency at Atomic 212. It's a business that really should have died

Smaller, higher touch niche publishers are theoretically prime targets for large blue chip brands chasing authenticity, trust

Sydney’s White Bay Power Station was heaving with media and marketing types last week for Foxtel Media’s first upfronts under

While Australian TV networks have struggled to partner on a combined ad platform in the face of intensifying competition, two

YouTube set a high bar for the upfront season, lining up marketing science and effectiveness big guns to back its claims for

Flawed attribution models and signal loss made Carsales appear a really expensive way to sell cars – at a whopping $1,089 per

When former Seven Network sales boss Natalie Harvey joined the Mia Freedman-founded all-women podcaster and web publisher

Those suggesting Australia's attempts to age-gate social media and unsafe content for kids will be a failure if not 100 per

The advertising market took a 12 per cent hit in July according to SMI and another circa 7 per cent decline in June but the

SBS data suggests cutting adloads to five minutes per hour massively boosts brand recall. Working with Samba and Insighten,

Timing is everything. After a years-long trial and tens of millions of words of evidence, Google will not be broken up

July media billings data underlines anecdotal warnings that brands across the board have pulled back amid tough macros and

Amid emerging market fractures around attention, Tourism Australia is mapping out its own models of whether more attention

Amid sober signals from a leading media agency group set to revise down its ad market forecast from 2-3 per cent growth to a

Australia’s online safety watchdog is about to put Meta on the mat. On 4 September, the eSafety Commissioner will meet the

CMO of US$600m nutrition health company AG1, Paulie Dery, is adamant “businesses that don’t have a great brand are not going

When OzTam announced in June its new Streamscape “unified total video measurement” report would finally give the market an

“Engagement keeps refusing to die” says Professor Byron Sharp. He insists marketers don’t need it and their brands are not