The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over Emma-Jayne Owens writes. Consent popups will be the
It may not feature in a marketer’s conventional media planning ‘matrix’ but the evidence is compelling around real ‘fans’ of TV formats showing major increases versus ‘viewers’ for ad attention and recall. Fans deliberately interact with content outside of viewing
After the year we’ve just had, Australians are desperate for a holiday. But their demands and behaviours have shifted – and they are planning and booking very differently. For advertisers, that presents both challenge and opportunity.
The media and marketing industry loves to lament the death of the agency and the collapse of its model. But these stories of demise are greatly exaggerated. Instead, agencies with skilled, cross-functional, flexible teams have evolved to meet the challenges
Vanessa Lyons is aware of the perceptions of news as an advertising channel. After all, she was a CMO herself. But following new research into the effectiveness of the platform, Lyons says marketers need to rethink their media mix –
Too many marketers have relegated native advertising to its most simplistic form, forgetting its inherent superpower - the ability to adapt to any environment. It’s time to unleash creativity and unlock immersive customer experiences, say Verizon Media’s Sebastian Graham
BVOD and CTV are flying, but the lack of a cross-screen measurement is clipping the industry’s wings. Some buyers, however, are getting ahead of the game today.
Launching just as Covid hit, outdoor company QMS’ proprietary audience platform DYNAMiQ, provided clients with a deeper understanding of consumer behaviour and movements that proved more valuable than could have ever been anticipated at the time.
Music videos changed TV in the 80s. Now, they are changing the way advertisers reach audiences that are proving to be increasingly elusive on other platforms. Vevo CTV, with 30% year-on-year growth in viewership, is a major opportunity that combines
Everyone knows Covid has changed the way we do business, but it appears senior sales and marketing leaders are yet to grasp the implications. Our research suggests they are ranking CX barely higher than admin in their list of priorities.
A major survey of 16-24 year olds suggests 2020 has profoundly affected young people. They are less happy, more stressed and are prioritising financial, physical and mental stability. But they still expect brands to take a stand on social injustice
Audiences have already converged. Now the TV, digital and media planning industries are racing to catch up. But some routes are quicker than others. Choose wisely, says Amobee’s ANZ Head of Sales, Andrew Dixon.
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