The recent surge in retail media interest is largely being driven out of the US. Forbes Magazine recently estimated that at least US$5bn was spent on retail media in 2020. According to Goldman Sachs, by 2025, that figure is expected

Retail technology is surging forward at a breathtaking pace and businesses need to be awake to the opportunities that are presenting themselves. The likes of Big W and Lululemon are already getting ahead of the pack. Zoe Cocker, Head of

Marketers are struggling to walk the talk on ‘customer obsession’. Best intentions are undermined by outdated media strategies and modelling. The problem is, despite sitting on tonnes of rich first party data, too many brands are actually audience-focused. There’s a

The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains.

There are supermarkets that don’t know which of their customers are vulnerable, retailers who think their male shoppers are women, and other businesses that are too afraid to personalise their customer experience – losing market share as a result. Australians

Research from Nine and Kantar says marketers’ singular focus on younger demos has led to media plans and creative campaigns that miss the highest spenders: high earning and modern thinking 55-64 year old consumers. Kia marketing boss Dean Norbiato agrees

JOLT is about to rollout its Sydney premium digital out of home and electric vehicle charging network. Big brands and agencies are already onboard, tapping first party data from premium audiences while delivering on sustainability commitments. Welcome to the future

Artificial intelligence (AI) and Machine Learning (ML) remain shiny buzzwords in the marketing toolkit. Both are past the peak of hype, but are now entering the trough of disillusionment. Marketers must tread carefully to avoid repeating mistakes of the martech

Australian kids are the real power brokers when it comes to household purchase decisions. New research from 10 ViacomCBS shows they’re influencing everything from groceries to the new family car. There’s a delicate balance between pester power and nurturing brand