Informed agility from faster econometric modelling is helping marketers navigate choppy economic waters, and make smart commercial decisions, based on channel performance, says Mutiny’s Mark Tovbis. Which is why more blue chip brands are moving away from legacy media mix

A lot of agencies have tried to put media and creative back together – with some success, especially at scale. As Dentsu Creative’s ANZ CEO Kirsty Muddle writes, that’s why Dentsu’s Cannes 2022 announcement is so significant. It is taking many

What can Benjamin Franklin, the ‘Green Revolution’ and consumer purpose teach us about future value? A lot, writes VMLY&R’s Troy Nicoll. In the third instalment of VMLY&R’s value series, he says brands that move last will be remembered –

Building mental availability in audio has never been more challenging. Once-traditional radio businesses are now competing with video, streaming and social media content – but audio has some powerful strengths in that battle. As NOVA Entertainment’s Adam Johnson writes, the

There’s an unfair image of Millennials out there that paints them as poor financial managers, economics journalist Jess Irvine says. But they’re hungrier for information and advice than any generation before them. Despite this, a new survey from Nine has

Nine in 10 people want to live sustainably – just 16 per cent change their behaviour. The value-action gap is real and unlocking it to further understand why our actions often don’t reflect what’s important to us has potential to

Nine in ten Aussies feel more intense and positive emotions to food post-Covid, and after two years in and out of lockdowns, one-third of people are looking to try new things. That’s what News Corp Australia’s latest Emotional Connection Series

Planning campaigns based on active attention, and not just smoke screens of publisher vanity metrics, will improve brand returns on investment – and cinema is set to be a big winner, Val Morgan Cinema’s Paul Butler writes. It’s time to