The data doesn’t lie: women are feeling confident and empowered when it comes to purchasing cars, but according to the latest research, the automotive marketing industry still has a long way to go to catch up.
Are Media has
The marketing and publishing worlds continue to watch with anticipation and unease as the rules of digital marketing are overturned via the recent Apple iOS changes and the impending cookie crumble. As the demand for greater privacy and transparency regarding
Changes to privacy and measurement are here. Our industry has always dealt with disruptive forces, but this period feels different. It’s revealing how compromised the foundations are for many marketers and advertisers, challenging the way we operate as an industry.
Marketers can’t escape the cookie apocalypse – the trade press won’t let them. But there are some proven, privacy-compliant and highly scalable solutions that can help brands navigate the fallout without losing their eye, teeth, or their job.
Close your eyes for a minute… and let me take you to a magical place.
In a shifting, consolidating landscape, programming that connects with Australians wherever they are represents the closest thing to a sure bet for brands. The same is true for publishers.
A two-year study into retail out of home shows that placement and screen quality is everything when it comes to driving results. Here’s how to double audience engagement.
Five things to consider when reviewing your catalogue program – and why the fat lady may not be singing just yet.
As data available to advertisers shifts away from third party data and cookies, the need for brands to connect with audiences in a meaningful way at scale will be accelerated. Which is where TV, in all its forms, delivers.
Programmatic out of home brings new power to brands seeking the sharpest possible contextual picture without transgressing privacy regulations. For those now wondering how they will target specific niche audiences without cookies there is an answer: Be more dolphin.
Marketers are far more likely to get support for big brand investment if they can prove their strategy delivers both short and the long-term results, says Suncorp CMO Mim Haysom. That requires a clear strategy, collaborative partners and robust effectiveness metrics.
Brands might be worried about life after cookies, but seismic shift now underway presents an opportunity to refocus on the bigger picture rather than micro conversion targets. Those that harness the best technologies to put their first party data to
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