Market Voice

The explosion of non-retail owned media networks signals a shift in how brands approach marketing and revenue generation. The next wave of growth is coming from finance, telco, travel and petrol & convenience, as businesses in these industries recognise the

Nothing connects better with Australia and its diverse communities than Australian news publishers – driving deeper, meaningful connections for brands than they can get from disconnected offshore platforms. Tourism and Events Queensland’s Kim McConnie, IPG’s Mark Coad and GroupM’s Claire

Just because you were first on the viewing landscape 20 years ago and first on a media plan 20 years ago, it doesn’t mean you own the right to be there today. Times have changed, says Foxtel Media’s Toby Dewar,

Much of the data driving digital ad spend is flawed, using contradictory signals that misclassify consumers, leading to wasted ad spend and ineffective targeting. News Australia's Dean La Rosa says there is a way to fix that problem – and

Meta's Will Easton highlights Meta's investments in new AI tools to drive performance along with additions to its brand safety suite

JCDecaux CMO Essie Wake has dived into Out-of-Home effectiveness data and found a worrying trend. While some campaigns delivered outsized gains, others showed zero revenue attribution. The good news, this variance isn’t random. There are four key effectiveness drivers

Mutinex has run the numbers on over $2bn in marketing investment data from Australian enterprise brands up to and including October 2024. There are some worrying signs. In a belt-tightening scramble for ROI efficiency, an average of 18 per cent

Latest data shows misinformation fears soaring in Australia as tech firms pull checks – and that’s bad news for brands, says ThinkNewsBrands CEO Vanessa Lyons. But there is upside as consumption of trusted news grows in response. IPG Mediabrands CEO Mark

$600m has exited TV in two years. Google and Meta have massively hiked prices. But hard data shows TV and video ads are driving search performance – delivering a cost per click of $2 while filling the demand funnel. Time to