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Market Voice

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

David Scribner, Chief Customer Officer

oOh!media

oOh!media

30 March 2020 4min read

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

By David Scribner, Chief Customer Officer - oOh!media

Agencies and advertisers: One week left for your ad to land a Logie

Agencies and advertisers looking for something to celebrate have just one week to enter their ads into the Most Popular TV Commercial category for the 2020 TV WEEK Logie Awards.

Go deeper 2min read

Jane Waterhouse

GM, Story54 Bauer Media

TV Week Logies - Most Popular TVC

22 March 2020 2min read

Agencies and advertisers: One week left for your ad to land a Logie

Agencies and advertisers looking for something to celebrate have just one week to enter their ads into the Most Popular TV Commercial category for the 2020 TV WEEK Logie Awards.

Go deeper 2min read

By Jane Waterhouse - GM, Story54 Bauer Media

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Agencies and advertisers: One week left for your ad to land a Logie

By Jane Waterhouse - GM, Story54 Bauer Media

22 March 2020 2min read

By Jane Waterhouse - GM, Story54 Bauer Media

22 March 2020 2min read

Market Voice

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VOZ schmoz - have broadcasters cracked the code on cross-screen audience measurement?

By Gareth Tomlin - General Manager of insights, data & analytics, Network 10

2 March 2020 3min read

By Gareth Tomlin - General Manager of insights, data & analytics, Network 10

2 March 2020 3min read

Market Voice

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Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

By Guy Burbidge, Managing Director - Val Morgan Cinema

17 February 2020 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema

17 February 2020 3min read

Market Voice

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Summer TV: viewers move beyond sport stranglehold

By - Network 10

10 February 2020 3min read

By - Network 10

10 February 2020 3min read

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Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

By Lee Owens - Head of Brand Strategy, Twitter Australia

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By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2min read

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Programmatic DOOH: Brand building versus performance is yesterday’s argument

By Paul Butler - Managing Director, VMO

24 November 2019 3min read

By Paul Butler - Managing Director, VMO

24 November 2019 3min read

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How media - and marketers - can ignite ‘Smart Cities’ mega trend

By Noel Cook - Chief Commercial & Operations Officer, oOh! Media

17 November 2019 4min read

By Noel Cook - Chief Commercial & Operations Officer, oOh! Media

17 November 2019 4min read

Market Voice

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Recycling: where to from here?

By Dr Tony Wilkins - Executive Director - NewsMediaWorks

11 November 2019 3min read

By Dr Tony Wilkins - Executive Director - NewsMediaWorks

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Australians’ adoption of electric vehicles

By Mal Dale, General Manager - The Readership Works

3 November 2019 3min read

By Mal Dale, General Manager - The Readership Works

3 November 2019 3min read