Coca-Cola, Toyota, Nestle provide us valuable lessons, right now
At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.
So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?
Go deeper 4min read
Coca-Cola, Toyota, Nestle provide us valuable lessons, right now
At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.
So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?
Go deeper 4min read
Agencies and advertisers: One week left for your ad to land a Logie
Agencies and advertisers looking for something to celebrate have just one week to enter their ads into the Most Popular TV Commercial category for the 2020 TV WEEK Logie Awards.
Go deeper 2min read
Agencies and advertisers: One week left for your ad to land a Logie
Agencies and advertisers looking for something to celebrate have just one week to enter their ads into the Most Popular TV Commercial category for the 2020 TV WEEK Logie Awards.
Go deeper 2min read