The advertising industry deserves a collective round of applause. In the face of a global pandemic, near constant – and ongoing – privacy questions and scrutiny, advertisers innovated and experimented like never before, and the whole market is better for
Small businesses are the beating heart of the Australian economy, and after a couple of years of challenges, they’re gearing up for a major resurgence, LinkedIn’s Michael Levine writes. SMBs are more engaged and looking for new tech to spur
Val Morgan is working with Karen Nelson-Field’s team at Amplified Intelligence to study the effect of attention metrics on cinema audiences. As James Bond’s latest film storms the global box office, it’s time for more meaningful metrics – and cinema
Having spent the last 10 years in the start-up sector, the lure of building the all-new City of Sydney advertising proposition was too good to pass up. How often do you get a chance to reinvent something that has enjoyed
In a past life, I was an accountant, Atomic212º’s James Dixon writes. Buried in the accepted national standards for accounting, there’s a crucial sentence that profoundly changes how marketing budgets operate in businesses. In a few short words, accountants confine
It’s hard to overstate how much younger audiences engage with news. Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news
Print readers are older, have more disposable income, and are a perfect fit for some brands – and open-minded marketers are cashing in. Hearts and Science’s Chief Investment Officer Luke Hutchinson and Nine’s Lisa Day, Partnerships Director for Publishing, explain
The earth-moving atmosphere and roar of experiencing sport live in a stadium crowd was once an experience exclusive to those holding a ticket. Not anymore, Zoe Cocker, Head of Brand & Yahoo Creative Studios ANZ, writes. Now, technology is enhancing
Programmatic digital out of home (pDOOH) is set for a big 2022. But some brands are making early mistakes with the medium that will end up costing them business. Programmatic out of home requires a different approach to other digital
I’ll say it: part of my brain is biased, 10 ViacomCBS’ National Creative Director Michael Stanford writes. For some reason, people in advertising recognise that we change others’ perceptions and beliefs but ignore how our own thinking has been shaped.
In early 2022, JCDecaux will launch its first certified carbon neutral product in Australia. That means advertisers aiming to apply sustainability commitments to their media supply chain now have a genuine opportunity to do so. And that’s just the start.
oOh! was sitting on a tonne of data. Harnessing it to drive better audience buys for brands required serious engineering, new algorithms and to corral different stack components and data partners into a system that now serves as a recommendation
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