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The Mi3 Podcast

Intelligence Matters. Listen to the Audio version of Mi3's Weekly Edition covering everything you must know across Marketing, Agencies, Media + Tech. It's a conversation in a fast sonic wrap.

 

THIS WEEK:  In the second of Mi3’s three-part series, execs from Volvo, KPMG, AANA and Brand Traction traverse the critical thinking and developments in the consumer attention economy and divergent analysis on how each media channel delivers attention, the rise of ESOV (Excess Share Of Voice) and the growth potential from media investment that indexes above a brand's product market share. In the third and final episode we wrap-up the collective thinking on consumer messaging and creative and the false economy and science of driving efficiency over effectiveness.

 

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The Mi3 Podcast Back Catalogue

 

It's brain fodder. Smart people with intelligent takes on the world of Marketing, Agencies, Media + Tech. Stay street smart.

 

 

EPISODE 34

ACCC Special Edition: 'Still futile” says Mark Ritson on government response to contain Google, Facebook

By Paul McIntyre - Executive Editor

20 January 202037 min listen

EPISODE 33

Rise of the customer data platform - CDPs are hot and here’s why

By Paul McIntyre - Executive Editor

15 December 201929 min listen

EPISODE 32

Accenture Interactive’s new boss Mark Green says market, agencies will follow his firm's model

By Paul McIntyre - Executive Editor

10 December 201923 min listen