Skip to main content

Editorial Series

Programmatic DOOH

Programmatic digital out of home (pDOOH) allied with dynamic creative presents a new opportunity for marketers to combine brand with performance and unlock sharper results. In this two-part series, Mi3, supported by JCDecaux and Hivestack, gauge cross-industry views as the market approaches an inflexion point.

The Rise of Retailer Media

Mi3, supported by Resolution Digital, has taken a deep dive into Australia’s retailer media market, outlining the size of the prize, how much individual retailers could make, their strategies, where the money might come from and the broader implications, opportunities and threats for brands, media owners and agencies. 

Value Creators Forum

The Value Creators Forum is an invite-only six-part, Mi3-Accenture roundtable series with 16 of Australia's top CMOs. Conducted under Chatham House Rule to ensure candour and provide for robust debate, this series shares and challenges the broadening remit and influence of marketing post-Covid.

Search Mi3 Articles

Make it personal

Join Mi3 to receive our weekly edition and personalise your experience