Programmatic digital out of home (pDOOH) allied with dynamic creative presents a new opportunity for marketers to combine brand with performance and unlock sharper results. In this two-part series, Mi3, supported by JCDecaux and Hivestack, gauge cross-industry views as the market approaches an inflexion point.
Mi3, supported by Resolution Digital, has taken a deep dive into Australia’s retailer media market, outlining the size of the prize, how much individual retailers could make, their strategies, where the money might come from and the broader implications, opportunities and threats for brands, media owners and agencies.
The Value Creators Forum is an invite-only six-part, Mi3-Accenture roundtable series with 16 of Australia's top CMOs. Conducted under Chatham House Rule to ensure candour and provide for robust debate, this series shares and challenges the broadening remit and influence of marketing post-Covid.