IAB Australia is now accepting applications for its 2025 mentoring program, an opportunity for industry professionals with less than a decade of experience in the digital advertising sector.

The program, initiated by the IAB Executive Tech Council in 2019, has already supported over 450 mentees, with up to 45 new participants expected to be accepted in the upcoming round.

Mentees will be paired with carefully selected mentors from the IAB's extensive network, based on their expertise, experience, and availability. The program runs for six months and includes regular catch-ups between the mentor and mentee. Applications close on 15 January 2025, and applicants must be employed by an IAB Australia member organisation.

The 2025 mentor line-up boasts industry leaders such as Dan Robins of Audible, Diane Ho from Paramount, James Perry of Woolies X, Lachlan Brahe of Cashrewards, Microsoft’s Adam Goodman, Annie Hugo from Spotify, Hayley Saddleton from TikTok, Josh Hover of PDD, and Gai Le Roy from IAB Australia.

Dan Robins, Senior Director of Marketing APAC at Audible, shared his experience as a mentor, "Being part of the mentoring program is an absolute pleasure, and I am very proud of how far the program has come since its launch. I know I can speak for the other mentors in saying we also get so much out of spending time with the future leaders of the industry. Every new mentoring relationship opens a new, wonderous journey of supporting somebody as they look to further their career. Helping them on their way, even in just a small part, is a huge personal highlight."

IAB Australia is an independent industry association with over 170 members in Australia and nearly 9,000 globally, spanning media owners, publishers, technology companies, agencies, and advertisers.