In a significant move to bolster its core offerings, AppsFlyer, a global frontrunner in marketing measurement, attribution, and data analytics, has acquired devtodev, a comprehensive data analytics solution for game and app developers.

This acquisition is being positioned as strengthening AppsFlyer's core services but also will advance its newly launched AppsFlyer Privacy Cloud Marketplace.

Founded in 2014, devtodev has been instrumental in helping developers analyse their games and apps, delivering data-driven insights that optimise user retention, maximise conversions, and facilitate the creation of personalised experiences. The integration of devtodev's technology into AppsFlyer's platform is expected to unify the entire customer data set into one robust measurement and data analytics platform, thereby expanding AppsFlyer's capabilities to meet the evolving needs of modern gaming and digital businesses.

"Devtodev's technology, team, and expertise are a perfect match for AppsFlyer, creating a synergy that fuels not just business growth, but a visionary approach to the future,"Oren Kaniel, CEO and Co-founder of AppsFlyer, said.

Echoing Kaniel's sentiments, Dmitry Kravtsov, Founder and CEO of devtodev, said devtodev's has always been to empower gaming and app developers to make the best data-driven decisions.

"By joining forces with AppsFlyer, we will provide developers the ability to leverage integrated data, AI, and insights to create powerful, captivating experiences that drive efficient business growth," he said.

Devtodev will be one of the pioneering analytics solutions to integrate into AppsFlyer's Privacy Cloud Marketplace. AppsFlyer's Data Clean Room is set to serve as an open and interoperable platform, with devtodev’s integration underscoring AppsFlyer’s commitment to a future where businesses can seamlessly integrate third-party services and AI models from various providers, while ensuring data privacy and operational efficiency.