Global media measurement and optimisation firm Integral Ad Science (IAS) has launched an AI-driven solution, Total Media Performance™ (TMP).

The new offering combines IAS’s media quality signals with in-flight AI-powered optimisation, aiming to help advertisers maximise return on investment (ROI) and achieve end-to-end transparency across the programmatic supply chain.

TMP integrates IAS’s media quality signals with in-flight AI-powered optimisation. Key features of TMP include boosting outcomes through pre-bid protection, greater transparency through media quality and cost insights, and automated in-flight optimisation through Dynamic Performance Profiles.

IAS claims that TMP can demonstrate the financial impact of media quality, citing a 25% decrease in cost per conversion and a 33% decrease in the cost of a quality impression for a leading global technology brand.

CEO of IAS, Lisa Utzschneider, said: “The launch of TMP marks a significant evolution for IAS as we expand beyond media efficiency and brand protection to deliver a unified marketing performance solution.” She added, “We’re uniquely positioned to help advertisers unlock data to transform media quality insights into actionable, revenue-driving strategies and achieve superior results across the increasingly fragmented digital media ecosystem.”

CPO of IAS, Srishti Gupta, said: “With TMP, IAS can now equip advertisers with advanced tools to maximise their media investments, driving both efficiency and exceptional outcomes.” Gupta further stated, “We are committed to evolving TMP to meet advertisers’ needs, helping them reduce media waste, drive superior performance, and safeguard brand equity in the evolving media landscape.”