Jameson Irish Whiskey is offering a VIP game-day experience for fans at the Melbourne Cricket Ground (MCG), with five winners to receive a double pass to watch the Collingwood vs. Brisbane match from the Ponsford Stage on August 2. The area will be transformed into a Jameson Green Room, featuring whiskey tastings, a bespoke cocktail menu, and VIP hospitality. Attendees will also have the opportunity to meet former Collingwood players.

The initiative is part of Jameson's new multi-year partnership with Collingwood Football Club. The collaboration focuses on fan giveaways, game-day celebrations, and other joint activities. Jameson will also activate the MCG’s External Concourse and Outer Bar during all remaining Collingwood home games this season. These activations will include DJs, live music, fan games, and merchandise giveaways.

Footage of Carlton supporter Dan Gorringe wearing a Collingwood jersey in the Jameson Outer Bar at the MCG has gained widespread attention. Gorringe has claimed that the video is not authentic, stating "it’s AI."

The partnership between Jameson and Collingwood FC aims to enhance the fan experience through various engagements and promotions. The Jameson Green Room at the Ponsford Stage is a key feature of this collaboration, offering exclusive access and hospitality to select fans. Additionally, the activations at the MCG’s External Concourse and Outer Bar are designed to create a lively atmosphere for attendees, with entertainment and giveaways planned for each Collingwood home game.