Australian Pork Limited has launched a festive digital campaign in collaboration with renowned chef Colin Fassnidge and TikTok personality, My Nonna Fina.

The campaign features a unique 'Porkmas Carol', a playful spin-off of the Christmas classic, 'Ding Dong Merrily on High', voiced by former Flight Facilities and Peking Duk vocalist, Lucy Washington. The carol highlights home cooking, Christmas family dynamics, and the flavours of roasted Christmas pork. The campaign is live across TikTok, META, and Spotify.

"We have fantastic brand assets and a delicious product experience in roast pork with crackling. We've had a lot of fun mixing these ingredients in a new way this festive season, with the help of some great social talent, to make pork even more front of mind for the big day meal," said Rob Farmer, Chief Marketing Officer at Australian Pork.

The campaign was developed in partnership with Hello Social. "We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard 'cooking with me' influencer piece," Managing Partner, Sam Kelly, said.

"Collectively, we wanted to do work that held true to their distinctive brand assets yet also stood out. Based on the early engagement, this collaboration has certainly made its mark with fans on social."