Adore Beauty Group has reported a record EBITDA of $8.1 million, marking a 67.8% increase from the previous year, while revenues have come in at $198.8 million, reflecting a 1.6% increase from the previous year.

During the year, Adore Beauty opened four new retail stores, with three more under construction and five additional stores under lease for opening in the first half of FY26. In total, it plans to expand its retail network by 12-14 new stores in FY26, including its first stores in Queensland and South Australia.

Adore launched a new loyalty program last year, "Adore Rewards", which has over 440,000 members. The company onboarded 60 new brands in FY25, including Biodance, Hermes, Gucci Beauty, MCoBeauty, and Prada Beauty.

CEO Sacha Laing highlighted the company's strategic progress in a challenging consumer market, driven by investments in omni-channel models, AI personalisation, and retail media growth. "Our strong FY25 performance in what was a challenging consumer market reflects significant progress in the delivery of our strategic plan. The quality of our earnings continue to improve, driven by investment in our consumer centric omni-channel model, enhanced AI online personalisation, reduced promotional cadence, iKOU acquisition and continued retail media growth - all underpinned by disciplined cost and inventory management," she said.

iKOU, a brand under Adore Beauty, continues to grow across retail, direct-to-consumer, and wholesale channels.

"We are rapidly diversifying our operating model to significantly increase our addressable market, strengthen our core e-commerce business, and materially improve margins. Since February ‘25, we’ve opened five Adore Beauty and two iKOU retail stores with a further seven to commence trading in the next four months, bringing the Group’s network to 15 by the end of the calendar year. Our higher-margin retail stores support brand awareness and customer acquisition with almost a third of in-store transactions being from new customers. Digitally enabled stores are also introducing new brands to our existing customers, with 78% purchasing a brand in-store that they haven’t purchased online previously," Laing said.

The company aims to achieve 30% revenue growth and double its EBIT margin by the end of FY27. "Momentum has continued to build into the new financial year with trading in the first seven weeks up 9.0% on the same period last year. Growth is being driven by continued improvements to our core online business, including adding more than 60 new brands, enhanced personalisation, a new loyalty program, more effective marketing, accelerated iKOU growth across all channels, as well as our new stores," Laing stated.