Sitecore has introduced Sitecore.ai, a platform designed to assist marketers in exploring the future of digital customer engagement through AI-generated content, video, and audio. This initiative is part of Sitecore's AI-first, cloud-native digital experience platform, XM Cloud, aimed at omnichannel content optimisation.

The platform is intended to showcase the potential of agentic AI in transforming marketing practices, with a focus on real-time personalisation, conversational discovery, and intelligent automation. Sitecore.ai is positioned to "spark curiosity, provoke conversation, and build marketers' confidence in using AI."

Regal Rexnord, a manufacturer specialising in electric motors and industrial automation solutions, has launched new digital properties on the XM Cloud platform. This move is part of Regal Rexnord's broader digital transformation strategy.

Chief Digital and Information Officer at Regal Rexnord, Tim Dickson, stated: "XM Cloud is enabling us to deliver faster, smarter, and more consistent digital experiences across our global brands."

Hexagon AB, a leader in measurement technologies, has also embraced the XM Cloud platform. The company has launched a new digital expression of their brand, focusing on AI-driven content and conversational search.

Vice President, Digital, Marketing Operations & Analytics at Hexagon, Josh Soffe, said: "We designed the new experience around our customers. Now, we’re set up to move faster, work smarter, and have laid the groundwork for AI-driven content and conversational search. This is just the first step in building a digital ecosystem that puts the customer at the center of everything we do."

Senior Director, Digital Experience & Technology at Hexagon, George Chang, commented: "Sitecore’s modern digital experience platform has transformed how we create and deliver content at scale."

Sitecore's XM Cloud platform is crafted to assist brands in delivering intelligent, personalised engagement through a fully SaaS architecture. The latest capabilities in XM Cloud include AI-powered briefs, tailored asset recommendations, and one-click deliverable suggestions, all designed to enhance marketing productivity and engagement.

CEO of Sitecore, Eric Stine, said: "We built XM Cloud to solve real problems for real marketers. Proven and ready, it’s really SaaS, really simple, and really built with agentic AI to help marketers create smarter, launch faster, and connect more meaningfully. That’s how we’re unlocking the full potential of digital to help brands turn complexity into clarity, and strategy into action."