Mini using Cartelux for quick video ads
Mini Australia and New Zealand dealers are using Australian agency Cartelux's platform to punch out digital ad campaigns in under a minute, according to the content marketing agency turned video technology company.
Mini's head of marketing, Alex McLean, is a big fan.
"The Cartelux platform is a true evolution in automotive retail marketing," he said. "A one stop, tactical marketing platform for dealers that eliminates pain points that have hamstrung their ability to act with agility."
Cartelux founder and CEO Josh Williams returned the compliment.
“Lots of marketers talk about digital transformation, but Alex and the team at Mini are actually doing it – they are true innovators,” he said.
2021’s most valuable brand-owned media channel might surprise you (hint: it’s not social or the web)
The most valuable media channel of 2021 that brands own and control themselves has an average click-through rate around 100 times higher than most ads. It’s not a page on the latest social media platform, a digital screen network, or a brand activation zone. It’s bigger than Facebook, trusted, brand-safe and personalised. But marketers need to respect – and better leverage - its value. Because hot channels rarely equate to valuable channels, says Sonder's Jonathan Hopkins.