Qualtrics and Bain & Company have expanded their go-to-market partnership, integrating Bain's customer experience methodologies with Qualtrics' AI technology to enable companies to accelerate revenue and profit growth by earning deeper customer loyalty.

The partnership builds on a long track record of collaborations to enhance customer relationships, foster learning and action, and grow the value of a company's customer base, allowing clients to more effectively measure, manage, and improve customer and employee experiences.

The expanded partnership will provide access to Bain-exclusive modules directly in the Qualtrics XM Platform. The partnership will enable organisations to instrument all elements of customer and employee experience journeys more effectively.

Bain and Qualtrics will develop AI-powered solutions that provide frontline employees near real-time feedback and coaching on their most significant customer interactions, with plans to introduce AI solutions to identify and initiate interventions designed to deepen relationships with individual customers. The partnership will initially address the needs of organisations in certain customer-centric industries, including financial services, retail, automotive, and airlines.

"Deeper customer loyalty and higher NPS are keys to accelerating revenue and profit growth," said President of Product, UX and Engineering at Qualtrics, Brad Anderson.

Rob Markey, a partner at Bain & Company and a leader in the firm's Customer Strategy & Marketing practice, said: "Bain research has shown that enduring loyalty leaders-companies that lead their industries in Net Promoter Score(r) or satisfaction rankings for three or more years-grow revenues more than twice as fast as their industry peers. By combining Qualtrics' outstanding experience analytics software, Bain's customer strategy expertise, and both firms' extensive AI skills, we will continue to create innovative delivery approaches to help our clients deliver more value to their customers, grow the value of their customer base, and set new standards of customer-centric excellence."

Qualtrics is a cloud-native software provider that empowers organisations to deliver exceptional experiences and build deep relationships with their customers and employees.