StackAdapt has announced the launch of Ivy, an AI-powered assistant designed to enhance decision-making within its media buying platform. The assistant is aimed at aiding agencies and brands in making faster and more precise decisions throughout the campaign lifecycle.

Ivy is engineered to provide real-time insights and personalised assistance, supporting every stage of the campaign lifecycle. By leveraging audience behaviour and performance patterns, the AI assistant optimises outcomes and refines targeting strategies. Marketers can utilise natural language prompts to surface insights and receive AI-driven guidance from setup to optimisation.

The new assistant is available to StackAdapt clients across North America. In the 30 days leading up to its launch, Ivy responded to over 1,700 in-platform messages. These interactions addressed queries such as recommended CPMs for CTV campaigns and ad specifications for DOOH and native formats.

Key benefits of the assistant include precise targeting, faster insights through natural language queries, and on-demand guidance for platform navigation and optimisation strategies. StackAdapt aims to unify martech and adtech, reduce fragmentation, and deliver business outcomes with the introduction of Ivy.

Co-founder and CTO of StackAdapt, Yang Han, said: "We’ve built our platform on advanced AI, and now Ivy puts that power directly into the hands of our clients. After thoughtful development, we’re excited to introduce it as a powerful extension of our platform and a step forward in delivering intelligent automation that’s intuitive, helpful, and built to drive business growth."

StackAdapt is a technology company that provides a marketing platform for programmatic advertising and marketing channels.