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SBS Spice takes flight,
Voices of South Asia heard,
In a new light cast.
SBS launches new channel for young South Asian audiences
SBS has launched SBS Spice, an English language digital offering targeting younger South Asian Australians aged 20-34. It comes at the same time as the broadcasting service rebrands its PopDesi channel to SBS South Asian.
SBS Spice, led by Executive Producer Dilpreet Kaur Taggar and Digital Content Producer Suhayla Sharif, aims to provide unique perspectives on topics ranging from pop culture to politics, exploring identity, belonging, and social change.
"SBS Spice is for the young and curious with a South Asian heritage who are active on social media, and interested in culturally shaping the narratives of where we come from and where we're headed in a forward-looking Australia," said Kaur Taggar.
The platform will feature content on Instagram, YouTube, and podcasts, tackling complex issues such as identity, gender equality, and mental health. Segments like 'Scan', 'Two Chillies in a Pod', and 'Spice Express' will be featured.
Meanwhile, the new SBS South Asian, a single destination channel for all things South Asian. SBS South Asian offers content in 10 languages, available live and on demand across broadcast radio, live streaming, digital publishing, and podcasting. Language programs include Bangla, Gujarati, Hindi, Nepali, Malayalam, Punjabi, Sinhala, Tamil, and Urdu.
"SBS is proud to continue delivering on the outcomes of our Language Services Review, which is conducted every five years in line with the national Census to ensure SBS's offering reflects a diverse and contemporary Australia and helps build a sense of inclusion and belonging for everyone," said Pamela Cook, Acting Director of SBS Audio.
According to the Australian Bureau of Statistics 2021 Census data, South Asians are the fastest growing migrant population in Australia, with more than 1.5 million Australians speaking a subcontinental language at home.
"SBS is uniquely placed to capture this depth and diversity across first, second and third generation migrants who belong and enrich the fabric of contemporary Australia," said Manpreet Kaur Singh, Program Manager for SBS South Asian including SBS Spice.
