Clemenger BBDO has appointed Adrián Flores as its new Chief Creative Officer (CCO).

Flores returns to Australia after more than a decade in international creative leadership roles at the likes of Publicis New York and London, FCB New York, Marcel New York, and VaynerMedia. He joins Clemenger BBDO from New York-based Robot, the brand consultancy arm of The SpringHill Company, where he spent three years as Vice President Creative, connecting clients including Google and Fortnite with customers through culture.

The appointment is part of Clemenger BBDO’s ongoing transformation, following a series of senior hires made after CEO Dani Bassil returned to Australia to lead the agency’s transition in 2023.

“The CCO appointment means we now have a leadership trio of Aussies - Simon, Adrián and myself - with deep experience across brand, digital and social, as well as global perspectives on the work and industry. We’re doing things differently, better, with more diversity, and challenging the status quo. That’s what these signings are about. We’re not just signaling an intention. We’re delivering on it," said Bassil. “I have no doubt Adrián’s energy, talent, and modern way of building brands will have a huge impact on our work, clients, culture and agency. I’m ecstatic he’s coming home to join the Clems family.”

Flores will start his role from 20th May 2024. “Clems is iconic both at home and abroad for a reason. I’m extremely excited to be part of its next chapter alongside a truly world-class team that’s famous for making famous work," he said.

Flores' appointment follows other key hires at Clemenger BBDO, including Simon Wassief as Chief Strategy and Experience Officer, Anita Zanesco as Chief Growth Officer, and Anita Deutsch-Burley and Georgie Winton as Managing Partners.

Clemenger BBDO, part of the BBDO network, is an Australian creative and innovation company with offices in Sydney and Melbourne.