Concrete Playground has launched a redesigned website in partnership with Lexus, the luxury vehicle division of Toyota Motor Corporation.

Described by the digital publisher as an 'Innovative Urban Exploration Platform', the new website aims to facilitate deeper, more intuitive engagement with cities.

The website has undergone a significant transformation, featuring optimised search features, an advanced directory, enhanced navigation, and increased ad visibility. It now includes several innovative tools to customise urban exploration, such as playlist creation and a trip builder feature.

This launch coincides with the introduction of the Lexus LBX, a new model that embodies the spirit of urban exploration. Lexus has deeply integrated into the new platform, including a sponsored directory and an integrated trip builder.

Lexus Australia Chief Executive John Pappas said the partnership with Concrete Playground is a natural one.

“The relationship with Lexus customers extends beyond the car. Lexus is a luxury lifestyle brand committed to making luxury personal through amazing experiences and exclusive opportunities that add value. The same approach is evident with Concrete Playground, who seek to create experiences that are authentic, engaging and inspiring.”

"We aim to be the essential tool for those who seek to explore and enjoy their city’s culture and lifestyle to the fullest. Partnering with Lexus enhances our ability to deliver these experiences on a grand scale," said Founder & Director of Concrete Playground, Rich Fogarty.