Pic: Midjourney
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Hahn Solo takes flight,
'May the Fourth' brings beer delight,
In the starry night.
Hahn soars Solo in May the Fourth campaign from Thinkerbell
Hahn has made a play for sci-fi fans in a new May the Fourth themed campaign from Thinkerbell.
The new work, titled 'Hahn Solo', is timed to coincide with 'May the Fourth', a day celebrated by sci-fi fans worldwide.
The campaign features a giant Hahn travelling solo through the sky, visible on digital OOH sites across Sydney, Melbourne, Adelaide, and Coruscant.
The campaign will also be promoted digitally via Hahn’s social channels, aiming to reach the entire Galactic Empire.
Lion, the parent company of Hahn, is a beverage company headquartered in Sydney, Australia, with origins dating back more than 180 years. Lion recently became Australia’s first large-scale carbon neutral brewer and employs close to 4,000 people across its markets. Established in 1988, Hahn offers a range of beers including Ultra Low Carb, Premium Light, Super Dry Low Carb, Super Dry Mid-Strength, and Super Dry Gluten Free.
