Brand strategy and design consultancy, Houston, has appointed Alex Creamer as Creative Director and Michelle Teh as Design Director.

Creamer, previously Creative Director at Interbrand and RE, has played a role in reshaping some of Australia's biggest brands, including McDonald's, Sydney Fish Market, Optus, Westpac, Federation Square, and NextSense. His philosophy centres around the belief that brands should be built for purpose, to create change at scale and build an emotional connection with everyone they engage with.

"Alex and Michelle will bring new perspectives and energy to our already formidable creative team and we are very excited to start working with them both. Alex's love for all things brand and experience coupled with Michelle's expertise in global identities and branded spaces, will add depth and fresh thinking to the agency as well as bolstering our creative leadership team," said Houston executive creative director, Alex Toohey.

Teh brings more than 14 years of industry experience from roles in London, Amsterdam, and Sydney to Houston. She recently worked at Nike Brand Creative’s European Headquarters, where she played a pivotal role in shaping brand experiences and storytelling within the brand's retail fleet across the EMEA region. Prior to Nike, Teh worked for multiple brand and customer experience agencies in Australia and overseas and has spent time tutoring design at the University of Technology, Sydney.

"As Houston looks to offer its clients best-in-class creative thinking, I believe we have found phenomenal talent in both Alex and Michelle. Their experience reshaping some of the world's most well-known brands makes them unicorns in this market and I am delighted to welcome them to our team," said CEO and Founder of Houston, Stu O’Brien.

Both appointments are effective immediately and report directly to Houston’s ECD Alex Toohey.