Outdoor network VMO has expanded its retail portfolio with the addition of nine Stockland shopping centres across the Eastern Seaboard.

The exclusive agreement includes 22 large format digital screens across Stockland's Piccadilly in Sydney’s CBD, Merrylands and Wetherill Park in Western Sydney, Green Hills in the Hunter region, Shellharbour on the south coast of New South Wales, Harvey Bay and Rockhampton in North Queensland, and Point Cook and Wendouree in Victoria.

The addition of these high foot traffic Stockland centres to VMO's portfolio has extended its reach to approximately 55 million shopper visits annually.

"We are delighted to continue our journey with the team at Stockland as we expand our partnership into the retail space," said Chief Commercial Officer of The HOYTS Group and VMO, Anthony Deeble.

Stockland Head of S Connect, Michéle Pirozzi, said: "We're excited to continue the evolution of our strategic partnership with VMO. Working with VMO allows us to elevate the shopper experience through dynamic content from leading consumer brands with opportunities to scale across our metro and regional centres.”

Managing Director of VMO, Paul Butler, said: "Stockland’s large format network is an exciting addition, seamlessly integrating into our retail portfolio as we continue to bring bigger and better opportunities for brands to engage with consumers where it matters most. It's another step in our journey that underlies our ongoing growth within the retail outdoor sector.”

This announcement follows VMO's successful launch of its office media network in Australia in September last year, which saw screens strategically deployed across 100 commercial property portfolios, including Stockland.