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Cyber threats increase,
Media-Wize and AUSCERT,
Join forces, fight back.
Media-Wize picks up PR for AUSCERT
Media training, technology and cyber security PR agency, Media-Wize, has been appointed as the PR agency of record for AUSCERT, one of Australia's only computer emergency response teams (CERT).
The partnership marks the continuation of the relationship between the businesses, building on a successful collaboration that has already seen the agency produce and host the AUSCERT podcast, 'Share today, save tomorrow'.
AUSCERT was established in 1993 in response to an Australian university student hacking a computer system at NASA. The not-for-profit, member-funded organisation is based at The University of Queensland and provides support to businesses during cyber security incidents, threat intelligence services, and ongoing education and development programs.
Director of AUSCERT, David Stockdale, said: "We are delighted to be undertaking PR for the first time in our 30-year history as we forge into a new era as a trusted ally to assist businesses in the battle against escalating cyber-crime," he said. Stockdale praised the Media-Wize team for their "passion and enthusiasm", their "solid understanding of PR and media relations" and their "in-depth understanding of cyber security and technology".
Media-Wize co-CEO and co-founder of Media-Wize, Anthony Caruana, said: "We are delighted to expand our partnership with AUSCERT and to assist them to bring more stories and advice to the market through a comprehensive media relations program."
Media-Wize has been the ANZ agency for Tessent for the past five years and also represents Zetaris, a virtual data preparation studio.
"We are thrilled with the strong results we are achieving for our clients across media training, media relations, content delivery, strategic communications planning, crisis and incident response and podcasts," said Media-Wize co-CEO, and co-founder, Kathryn Van Kuyk.