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Posted 07/05/2024 3:35pm

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Mint and Lucas join,
Expanding dining delights,
A feast for the eyes.

In partnership with
Salesforce ThinkNewsBrands

The Mint Partners adds Lucas Restaurants to client roster

Independent communications agency, The Mint Partners (MINT), has added hospitality leader Chris Lucas' collection of venues to their client roster.

The agency will be tasked providing high-level PR strategy, business, and property communications to support the national expansion of Lucas Restaurants. The business currently had eight venues in Melbourne, as well as Club Chin Chin in Geelong and Sydney, plans to expand across Australia.

Founded by Chris Lucas in 2011, Lucas Restaurants, is home to some of Australia's most loved and acclaimed venues such as Chin Chin, Society, Grill Americano, and Kisumé. Two new restaurants, Batard in Melbourne and Carlotta in Canberra, are set to open in Spring this year.

"Chris Lucas has been instrumental in reimagining Australia’s dining scene and we look forward to sharing his unique vision as he continues to expand his world-class dining experiences in partnership with Australia’s leading property developers," said Founder and Chief Executive Officer for MINT, Genevieve Taubman.

MINT will work alongside Karla Dawes Press Office to manage the culinary PR for Lucas Restaurants.

"MINT was founded with a passion for food, when the agency launched in 2007, and has since grown to represent world famous brands and Australian market leaders who are driving the Australian culture forward. We are passionate about the evolution of our cities and working on the developments that define them," said Taubman.

The Mint Partners specialises in integrated marketing and communications services and has a roster of clients that include Marriott International, Dexus, and Frasers Property’s Central Place Sydney.

Headquartered in Paddington, Sydney, the agency also an office in Melbourne and on-ground presence in Auckland, New Zealand, and Brisbane.

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