Global Out-of-Home (OOH) managed services agency, Billups, has acquired New Zealand-based specialist OOH agency, Billie Media.

This marks the fourth global purchase for Billups since September 2023, following acquisitions of Outsight, TAC Media, and OOH Labs. The move into Australia and New Zealand is driven by customer demand and the billion-dollar-plus advertising opportunity in the region.

Billie Media, founded in Auckland in 2021, is a leader in outdoor media solutions across Australia and New Zealand. The agency is known for its in-house technology, creative optimisation, and measurement solutions. The acquisition will introduce Billups' full suite of Out-of-Home solutions and services to the Australia and New Zealand market for the first time.

"The Australia and New Zealand Out-of-Home market is a billion-dollar-plus advertising opportunity. Customer demand has driven our major expansion over the past year, and they trust Billups to have the team and technology in place to deliver ROI.

Billie Media’s core local focus on expertise, data and tech will help enhance our promise to advertisers for a solutions-focused, centralized and accountable approach to driving engagement and value through Out-of-Home experiences," said Benjamin Billups, Co-founder of Billups.

Director and Co-founder of Billie Media, Ben Poole, added, "Technology, innovation and transparency are growing engagement and opportunity in Out-of-Home. Our customers will get tremendous benefit from the centralized, global offering Billups brings to Australia and New Zealand. With the support of a cross-border, market-leading partner we can give advertisers confidence, value and accountability in buying OOH media wherever their customers may be."

Billups' previous expansions since September 2023 include acquisitions in Belgium, Canada, and Malaysia.