The Independent Media Agencies of Australia (IMAA) has announced 44 new group deals for its members in 2024. These deals offer savings on a range of services including insurance, industry reporting tools, HR, management, data, out-of-home verification, coaching, and more.

Providers of these deals include Abe’s Audio, Analytic Edge, Apollo Secure, AudioNET, Canda, Criteo, Cuppa, Data Intelligence, David Fish, Digital Brief, DOMO, Dotgap, Drawbridge, Fabulate, Flaunt Talent, Fonto, Funnel, GfK, GWI, Holistic Analytics, Human Kind Collective, I Am Mentally Fit, Integral Ad Science, Indeed, Ipsos iris, Maple Insurance & Risk, Market Mind Analytics, Marquee, Max Dragon, Moving Walls, My Net Zero, Nielsen, On Device Research, Onloop, Plexus, Prophet, Roy Morgan, Rubii, Seedooh, Shirofune, The Spec Sheet, Thundercloud, Veridooh, WildJar.

The IMAA's group deals program was launched in 2021. IMAA CEO, Sam Buchanan said the deals are part of the IMAA's commitment to creating an even playing field for independent media agencies across the country and providing value to its members.

"This year, we have negotiated with our partner vendors best in market deals which are exclusive to our IMAA members. The latest phase of our group deals’ initiative offers an incredible range of benefits for members across all aspects of their business. Now more than ever, with the national cost-of-living crisis and tightening ad budgets, these discounts support our indie agency sector and help to reduce critical business running costs," said Buchanan.

The IMAA was established in February 2020 as a national industry body representing Australia’s independent media agencies.

"There is no doubt the economy is headed into more turbulence and business confidence will weaken. What a great opportunity for the independent media industry to be more disruptive, creative, and aggressive than ever. We are passionate about supporting the independent sector, by reducing their costs so agencies can compete more aggressively than ever," said Adam Sulway, Director, Maple Insurance & Risk.

The IMAA's group deals program is not just about financial savings. It also addresses broad-scale workplace challenges that agencies are facing, from managing multi-generational workforces to dealing with a concerning level of mentally unhealthy employees.

"Agencies are facing several broad-scale workplace challenges - from women over 30 leaving the industry in droves, to managing multi-generational workforces and a concerning level of mentally unhealthy employees - and that’s on top of an ambitious legislative agenda with the compliance and governance bar rising. This is not the time to go it alone," said Virginia Scully, Founder, Human Kind Collective.

Brian Hogan, Commercial Lead, Ipsos iris said the organisation was thrilled to provide discounted access to Ipsos iris, Australia’s IAB-endorsed digital measurement service.

"Access to Ipsos iris will ensure IMAA members are able to provide the best media strategy advice to their clients on their digital media investment," he said.