JCDecaux and Scentre Group ink roadside deal

News 8 Jul 2019 - 1 min read

JCDecaux and Scentre Group ink roadside deal

By Media Release - JCDecaux

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JCDecaux has signed a 10-year deal to develop and manage a portfolio of external roadside advertising at Scentre Group’s Westfield living centres in Australia and New Zealand.

Scentre Group has 41 Westfield living centres in ANZ and says the roadside advertising assets give advertisers a new opportunity to reach audiences at scale, via high-impact digital formats.

Under the agreement, JCDecaux will secure planning approvals and manage the development and maintenance of the signage.