Compare the Market has launched its latest campaign featuring Meerkats Aleksandr and Sergei, this time debutingan improved energy journey that helps Australians compare prices in minutes.

The new work, 'One Click Colin', is part of the Meerkat Motivationals series and is designed to encourage households to switch energy providers, not just switch off, to save money on their gas and electricity bills.

The campaign will be broadcast across TV, BVOD, online video, radio and out-of-home channels from 5 May 2024.

"Alarmingly, 8 in 10 Australians we recently surveyed said they haven’t switched energy plans in the last 12 months, meaning they could be missing out on cheaper prices for the same gas and electricity supply," said Chief Marketing Officer at Compare the Market, Andrew Holt. "We know that the household budget has taken a beating over the past couple of years and one way that Australians may be able to claw back cash is by switching to a cheaper energy plan. As Aleksandr and Sergei say, don’t just switch off to save, switch over."

Compare the Market is a comparison service that helps Australians compare and buy insurance, energy, and home loans products from a range of providers.