WARC Creative has published a new report summarising the key insights from the the most awarded campaigns and companies listed in the World Advertising Research Center (WARC)'s 2024 Rankings.

The top 10 APAC campaigns from WARC's three rankings - Creative 100, Media 100, and Effective 100 - were each found to have utilised partnerships to boost the reach of their campaigns. Examples include Bundaberg Rum's partnership with the NRL, in the Bundy Mixer, and LEGO Group's partnership with action sports brand Nitro Circus, for LEGO City Goes Nitro.

The use of humour and entertainment also came out on top, with top-ranking APAC campaigns tending to focus less on not-for-profit and 'for good' campaigns than their EMEA counterparts.

“Our deep-dive into the multi- award-winning campaigns, brands and agencies in APAC featured highly across the three league tables provide an evidence-based insight into what led to their top ranks. Reflecting on these remarkable results and how they came about will inspire more successes," said Head of Content, WARC Creative, and author of the report, Amy Rodgers.

Across all awarded work that took place in APAC tracked by the WARC Rankings, India accrued the most points for both media and effectiveness, while Australia leads the way in creativity.

‘The First Digital Nation’, created by The Monkeys for Government of Tuvalu was the top ranking Australian campaign for creativity, in second place.