Australian retirement income provider, Challenger, has entered a three-year partnership with the Sydney Film Festival.

The festival, one of the longest-running events of its kind globally, will take place from 5-16 June across twelve cinemas in Sydney, including locations in the CBD, Newtown, Cremorne, and Randwick.

The partnership aligns with Challenger's research, which indicates that 'Activities' are the highest driver of happiness for Australians over 60. The company's wider brand sponsorship strategy includes partnerships with the Professional Golfers Association (PGA) of Australia and the Melbourne International Flower and Garden Show.

"We are excited to be a major partner of the esteemed Sydney Film Festival. Arts and culture, particularly through the medium of film is a beloved form of entertainment especially for our customers who are preparing for and enjoying their well-deserved retirement. Our purpose is to provide financial security for a better retirement. Activities are ranked the highest driver of happiness for those over 60 according to our recent Retirement Happiness Indexi, and enjoying the arts is a great way for Australians across the country to live a happy and fulfilled retirement." said CEO of Challenger, Nick Hamilton.

The Sydney Film Festival, now in its 71st year, is supported by the NSW Government through Screen NSW and Destination NSW, the Federal Government through Screen Australia, and the City of Sydney. The festival will take place at the State Theatre and twelve other cinemas across Sydney.

"The 71st Sydney Film Festival is honoured to welcome Challenger as a new major partner of the Festival. Challenger will also be presenting the Festival Hub, the beating heart of our Festival, which hosts all our events, talks, and experiences. We thank all the Challenger team for their commitment to supporting Sydney’s vibrant film culture and the joy of people gathering to celebrate storytelling." said CEO of the Sydney Film Festival, Frances Wallace.

In addition to the Sydney Film Festival, Challenger is also partnering with Sydney's Travelling Film Festival (TFF), which tours to over 20 locations each year across the Northern Territory, Queensland, and New South Wales.

"It was important for us to also partner with Sydney’s Travelling Film Festival. Film appreciation is a cornerstone of Australian culture. Let's ensure that the joy of the big screen reaches every corner of our nation." Hamilton said.

Challenger Limited is an ASX-listed investment management firm focused on providing members with financial security for retirement. Challenger Life Company Limited is Australia's largest provider of annuities.