Coles has launched a new fundraising initiative for Motor Neurone Disease charity, FightMND, in collaboration with Flybuys and major brands including Peters Ice Cream, Cadbury, and Solo.

The new campaign, Big Freeze 10, will for the first time allow Coles customers to convert their Flybuys points into donations for FightMND, with 1,000 points equating to a $5 donation for the charity. The campaign coincides with FightMND's tenth anniversary of the Big Freeze event and Coles' seventh year of fundraising for the charity, which has to date raised more than $30 million towards MND research and care.

"This is a milestone year in our fight against MND. Coles and their customers have been an enormous part of our journey - but the fight is not over yet, and there is still so much more to do. By pulling on your Beanie or Socks for Big Freeze 10 you are doing your bit, and once again this year your actions will speak louder than words! So don't say. DO!.... and join me as we go again in this fight to beat the Beast that is MND," said FightMND co-founder and AFL great, Neale Daniher AO.

The special 10-year anniversary Big Freeze Beanie is also on sale at Coles supermarkets and Coles Online for $25 until June 21. Coles will be selling kids' Beanies for $20 in Victoria and Tasmania, and Big Freeze Socks will be stocked in Queensland, New South Wales and Tasmania. All proceeds from Big Freeze 10 Beanies and Socks will be passed onto FightMND to fund MND research and care support initiatives.

Coles has also included Coles brand Fresh Australian Pork product in its fundraising efforts, with 10 cents from every pack sold going to the cause. Double donation of 20 cents will apply for the first time on two additional Coles brand pork products.

"The Australian pork industry works very hard to get pork on the forks of Aussie families across the country. We also care incredibly about our people and our community. The success of the initiative between Coles, FightMND and Aussie pork farmers is testament to this mateship, and helping to fight the beast that is MND," said Australian Pork Limited CEO, Margo Andrae.

Peters Ice Cream has launched an exclusive Big Freeze 10 Peters Icy Pole Blue Lemonade 8-pack for the campaign and will donate $1 from each product sold at Coles supermarkets or Coles Online to FightMND. Coles and Mondelez have donated $1 for every specially marked Cadbury Large Block, Milk Chocolate 360g produced. Asahi Beverages will also donate 10 cents when customers purchase any Solo or Pepsi Max 1.25L bottles or any Bubly Sparkling Water 8-pack cans sold at Coles supermarkets and Coles Online.

Coles Liquor has expanded their support for FightMND through initiatives like Beanie sales in selected stores and by providing an opportunity for customers to donate in all Liquorland, First Choice Liquor Market and Vintage Cellars stores nationally.

"The FightMND cause is close to the hearts of many of our customers and team members across Australia and is an important way for Coles to support the health of Australians. We love seeing our customers wearing their Big Freeze Beanie in our stores while they do their shopping in the colder months and our team members' enthusiasm for getting involved in the campaign with running their own Big Freeze events like ice bucket challenges in stores or with their local sports clubs," said Coles Chief Commercial Officer, Anna Croft.