IAB Australia has opened the call for speaker submissions for MeasureUp 2024, the country's largest measurement conference.

Now in its 8th year, MeasureUp is a gathering of advertising and agency professionals, marketers, academics, and vendors to discuss the future of marketing measurement. The deadline for submissions is 5th July 2024.

MeasureUp, which will take place on Wednesday, 11th September 2024 at the NSW Teachers Federation Conference Centre in Surry Hills, is a platform for unique research and data insights or real client case studies with an Australian focus. Topics for presentations, panel discussions or workshops could include brand building, retail media, first party data strategies, AI in measurement, and the impact of signal deprecations.

Submissions will be reviewed by the IAB Research Director and CEO, as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.

IAB Australia Research Director, Natalie Stanbury, said: "With the industry rebuilding to meet new privacy requirements and signal loss, the world of video measurement in flux and marketers under pressure to deliver more with less, MeasureUp will provide a forum for challenging and lively discussions."

IAB Australia is an independent industry association with over 170 members in Australia and nearly 9,000 globally, working to align industry stakeholders to develop solutions for the issues faced by the market and develop standards for digital advertising.