News.com.au's 'About Bloody Time' campaign has succeeded in its mission of bringing specialist support one step closer for over one million Australians suffering from endometriosis.

The Federal Government is set to announce a $49.1 million investment to tackle the condition, with women suffering from endometriosis to have longer specialist consultations of 45 minutes or more covered under Medicare from July 1, 2025.

The campaign was launched on March 1, with a goal of 20,000 signatures on its petition by International Women’s Day, March 8. The goal was achieved in just 24 hours, and the petition had gathered 55,000 signatures in a little over a week.

The campaign included a video featuring senior reporter Lexie Cartwright, who suffers from endometriosis. The video was viewed more than 4.4 million times across news.com.au and its social channels.

Previously, an initial gynaecologist appointment received an $81.30 rebate which covered only 10 minutes of a gynaecologist’s time. As of July next year, Medicare will cover $168.60 for an initial appointment, and $84.35 for follow-up appointments, compared to the previous rate of $40.85. The investment will provide about 430,000 more services to help women across the country with complex gynaecological conditions.

Health Minister Mark Butler said: “I hope through this announcement today they feel listened to."

Editor-in-Chief, Lisa Muxworthy, said: “News.com.au has an audience of almost 13 million* and we wanted to use our reach to advocate for change and lift the standard of care nationwide. The win today highlights the importance of journalism and our ability to build a better Australia for all Australians. We are all here to make a difference, push boundaries and have the courage to challenge the way things are done.”

Editor, Kerry Warren, said: “The campaign resonated with Australians with more than 3.8 million page views on stories throughout March. Even though we knew how many women suffered from endo, we were blown away by the response to About Bloody Time. We were contacted by thousands of women, from people in their teens and early 20s, right up to women in their 80s, who all said the same thing – ‘we finally feel seen’.”