Nine's Big Ideas Store is back to showcase what the network's Powered marketing solutions can do for brands. 

The pop-up stores open in Sydney this week and Melbourne next week.

“The Big Ideas Store will explore what it takes to realise big ideas, and just how powerful they are in driving sales and business growth," said Nine chief sales officer Michael Stephenson.

“This year we will showcase an even wider range of products and opportunities through our leading publishing brands, The Sydney Morning Herald, The Age and The Australian Financial Review, which allow brands to connect to new audiences.”

The stores will be used to host hackathons, where marketers and agency partners tap into Powered’s capability to collaborate on the development of new ideas.

New research will be launched, in partnership with the Human & Cultural Strategy team of FiftyFive5, called The End of Men and Women, examining the role of gender in today’s marketing and whether marketers need to examine changes in society in their marketing.

The Big Ideas Store will also host a number of client and content sessions aimed at inspiring marketers to embrace creativity at their core, be brave in their marketing endeavours, and think big for the year ahead.

“The next two weeks are really a celebration of all that makes marketing and advertising exciting, interesting, fun and impactful for brands and consumers,” said Liana Dubois, Director of Powered.

“The Big Ideas Store exists to celebrate big marketing moments. It’s an opportunity to embrace the art of marketing and bring balance to the conversation at a time that has seen the pendulum swing too far into the science."