What you need to know:

• Indie digital agency Alpha Digital has six new clients: Michael Hill Jewellers, Medley, Amart Furniture, Scotch & Soda and Lorna Jane.
• The agency says it is no longer pureplay performance agency, handling wider digital media planning and buying campaigns.

Indie digital agency Alpha Digital has named six new clients since the start of 2021, including Michael Hill Jewellers, Medley, Amart Furniture, Scotch & Soda and Lorna Jane. It will provide each client a range of services, from performance and content marketing, to strategy.

Now in its 10th year, Alpha Digital says it has moved beyond pureplay performance and can provide strategic advice and digital media planning and buying.

“We’re responding to an increasing client demand for a marketing partner that can marry consumer trends and big-picture thinking with creative and clever tactical campaign roll-outs,” Commercial Director Tobey Bower said.

The agency also announced it had hired 14 new employees since January, including six from its graduate program. Alpha Digital has a roster of clients including M.J. Bale, Petbarn, City Beach, and Beds n Dreams.