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Posted 19/03/2024 9:45am

Pic: Midjourney

Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!

hAIku

Scotcher takes the helm,
Prezzee's marketing to soar,
A new era dawns.

In partnership with
Salesforce ThinkNewsBrands

Prezzee promotes Jane Scotcher to Chief Marketing Officer

Prezzee has confirmed it has a new chief marketing officer, promoting Jane Scotcher to the newly created role. In a LinkedIn post, the company said Scotcher had been with the group for three years and demonstrated her value to the business. Prezzee is a global digital gift card platform operating in A/NZ, the US and the UK. "Since joining us in early 2021, Jane has been a driving force behind our team. Jane's passion for our customers and care for our team has seen her shine as a capable and highly skilled leader in our business," the company post read. "As our new CMO, Jane will continue to lead our marketing team with her unique blend of commercial acumen, creative flair and data focus. Her strategic vision and deep understanding of our customers will undoubtedly propel us to even greater heights a we strive to enhance our brand identity and elevate customer engagement globally." Scotcher joined Prezzee as general manager of sales for A/NZ before stepping up to VP of global marketing in July last year. Prior to this, she spent nine years at Humm Group, working in senior product and sales roles. She was also formerly with FlexiGroup, holding a variety of B2B roles including national business manager. The CMO was previously held by Eric Lent, who left last year to take up a chief operating officer role with Gravity Haus in the US. Prezzee was founded 10 years ago and partners with retailers so its egift cards are redeemable for sales. Brands using the platform include Lego, Hotels.com, Boohoo, Clinique, Sketchers, Lowes, Stylerunner and Harris Farm Markets.

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