Nicola Lewis promoted to global Finecast CEO

News 22 Feb 2022 - 2 min read

Nicola Lewis promoted to global Finecast CEO

By Sam Buckingham-Jones - Deputy Editor

Nicola Lewis is a former Chief Investment Officer for GroupM Australia.

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Tags: Nicola Lewis Finecast GroupM Christian Juhl

In 2021, GroupM addressable TV company Finecast reached its annual growth target in record time – its then Chief Growth Officer, Australian Nicola Lewis, has just been named global CEO.

What you need to know:

Aussie Nicola Lewis has been appointed global CEO of GroupM company Finecast.
She was promoted from her role as Global Chief Growth Officer at the company, and is a former Chief Investment Officer at GroupM Australia.

WPP’s media investment company GroupM has promoted Nicola Lewis, an Australian, as global CEO of Finecast, the holdco’s addressable TV company. She starts immediately.

Lewis is a former Chief Investment Officer of GroupM Australia, where she helped launch Finecast locally. The agency gives brands a single access point for standardised measurement for addressable TV campaigns.

“As we invest in building the industry’s leading performance capabilities at GroupM, Finecast will continue to play a critical role in how we deliver addressable, relevant and performance-first campaigns for our clients,” Christian Juhl, GroupM’s Global CEO, said in a statement.

“Nicola’s proven leadership abilities and success in growing Finecast’s business to date make her the ideal person to lead the business into its next era of growth and innovation.”

She was most recently Finecast’s Global Chief Growth Officer.