Data-driven business got a shot in the arm with leading data-driven associations, ADMA (Association for Data-Driven Marketing and Advertising), IAPA (Institute of Analytics Professionals of Australia), D+TC (Digital + Technology Collective) and DGA (Data Governance Australia), announcing they have been acquired by ACS (Australian Computer Society).

The associations said the move move reinforces the growing importance of data to modern business and ensures those who work with data anywhere in the organisation, are supported by industry associations that understand the needs of technology, digital, governance, analytics and marketing.

Andrea Martens, ADMA CEO, said ADMA, IAPA, DGA and D+TC can now expand their positions in the industry.

“ACS is like a turbocharger for our associations that support the capture, storage, access, analysis, insights and action of data," suggested Martens.

“This turbocharging reinforces the marketer’s role as the revenue generation machine for business; increases the scale and velocity of analytics, insights and AI-led innovation and boosts focus on cybersecurity, storage and the ethics of data in business."

Yohan Ramasundara, ACS President, said joining the group would unlock mutual benefits. “We are very excited to work with the associations to broaden our own skillset and in turn, share our own expertise in ICT. We believe, by joining with these associations, we will be able to deliver some incredible benefits to members of each organisation."

In the coming months, ADMA, IAPA, DGA and D+TC will join ACS at its headquarters in Barangaroo.