Myer has named MediaCom’s executive creative director Gemma Hunter as its general manager for marketing and Mindshare’s Aaron Achurch as its head of media.

Hunter had been with the WPP media agency for more than nine years, serving as global executive creative director before joining the Australian team in 2010.

She also headed up the agency’s content marketing arm, MediaCom Beyond Advertising.

Achurch arrives from GroupM agency Mindshare, where he led the IAG and Ikea accounts.

Both Hunter and Achurch will report to Myer CCO Geoff Ikin, who is responsible for the key customer facing functions such as online, MYER one, marketing, advertising, PR and social media.

“The experience that Gemma and Aaron will bring to these roles will be instrumental in delivering the work that is underway to re-engage with our customer, putting them firmly at the heart of all that we do,” said Ikin.